Any form of ads placed on social media works, yes it reach people as far as you're spending money so it does it work,
regardless of the objective of the call-to-action ( leads, messaging, sign ups) the primary purpose of ads is to get to a particular set of Audience ( it's important also that this is the right Audience)

More Important is how you present what you sell - Your Business, a Product even a Skill- There's much work and planning to do before pushing out Ads, to ensure maximum ROI.

Currently, Video Ads had proved to be more efficient that flyers or any other form of still media.. Adding to how the social media algorithm favours the video content better.

As Much as this will call Your Audience Attention, it is not enough to turn them to a buyer. This had been proven with many Ads set and past result.

Imagine being able to communicate one on one with your prospective buyers, having the opportunity to showcase everything you know your buyer will want to know about your business at a glance.
Now upgrade your imagination to being able to communicate your business to more than thousands potential customers without leaving any details whatsoever, and being able to do that in just a day.

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You can try to play dordle, but the information provided is useful and relevant. Quite
appealing!

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Be a able to convince your prospects to purchase even when you're not there