Hi,
We are at the end of the year. Organisations are having retreats and gunning for new strategy to increase their bottomline in the coming fiscal year. They are asking questions about their previously used marketing techniques and how effective or otherwise it has been. One truth you should put in mind however is:

"People hate being marketed to"

That might have being the clog in the wheel of generating returns for you! Positioning helps better in this field of marketing. As people are more eager to buy from you having established your service or product based on what people stand to gain from your product.


Positioning is the art and craft of definining what you do, how you differ from the competition, and most importantly how you COMMUNICATE it to the marketplace.


For the concluding part of this Article please check our blog:
http://penexusconsulting..com/2011/11/art-of-positioning-by-ajibade-adejare.html