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4 Reasons Why Your Headline Did Not Work And What To Do About It - Business - Nairaland

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4 Reasons Why Your Headline Did Not Work And What To Do About It by masterz(m): 6:43am On Jun 19, 2012
Your headlines may not work for several reasons
but here are four most common reasons why your
headline would not work and the solutions to them

1) Weak Openings
Headlines that lack energy and zeal rank poorly
on the performance scale. Those that read like
a plain-Jane statement, lack the power to attract
an audience.

This kind of headline produces a ho-hum reaction,
at best. And if that’s all your headline does,
you don’t stand much of a chance.
The following is an example of a typical, weak
headline. The surprising thing about this sample
is the name associated to it coming from such a
prestigious institution and a business school at
that.I would have expected much better. In fact,
I can hardly imagine a poorer headline choice
that this one.

ABC* University.s Marketing Program: Creating
Competitive Advantage
November 16 to 21, 1997. ABC.s School Of Business
ABC University, Anytown, Ontario.
* the actual name and specific location of the
institution have been changed. The rest of the
headline remains exactly as published.

For the remaining part of the article, download the attached document

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