Looks can be deceiving. Apparently.

Yesterday, a new print ad for L'Oréal Paris' Feria hair color surfaced, featuring a seemingly paler than usual Beyoncé Knowles. Today, the French cosmetics giant is adamantly denying that it gave its longtime spokeswoman a case of the Michael Jacksons.

"Beyoncé Knowles has been a spokesperson for the L'Oréal Paris brand since 2001," the company said in a statement to E! News, after coming under withering online attacks suggesting the ad (on right, above) lightened more than just the hair color of the brand's famous face.

"We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oréal Paris altered Ms. Knowles' features or skin-tone in the campaign for Feria's hair color."

A rep for the 27-year-old Knowles declined to comment beyond the L'Oréal statement.

The ad is appearing in this month's Elle, Allure and Essence. So far the magazines have not said anything about possible Pantone issues.

In any case, color us embarrassed.

http://www.eonline.com/uberblog/marc_malkin/b22634_lor233al_we_didnt_lighten_beyonc233.html

Its nothing new, its a white world, its sad but its the truth, its like they making black celebs lighter on screen, so they can appeal to the white audience since they tend to consume more entertainment than black people do. Its there in music videos too, rnb black artists all loved up next to some light skin girl, its like being dark aint beautiful in showbiz. Thats why that stupid lil dude yung berg said he doesnt do dark butts, they've all been brainwashed

big deal!

photoshopped or cosmetic-shopped, all na waste of time!

Seriously, she looks uglier in the Ad

They made her thinner, see the structure on her face

They made her lighter.

Whats wrong with these oyinbo pipu sef

Let them do whatever they think will make their advertising campaign successful. Haven't they paid her?

ewwww, she looks ugly in the second pix!!

They have paid her

but what does it say to us?

i don't lyke the add.
she dosent look so pretty dere

actually, she does look uglier.

This ad just proves that skinnier and whiter is not always better

never did like her ,most likely never will now

They should please not turn B to Wacko Jacko.Them wan bleach the babe sha these white folks are mean

sooooooooooooooooooooooooooooooo

leave the babygirl alone.

L'Oreal products are wack!!! But they're very expensive. God help people who use that brand.

As for me, never!!

wack how? they're expensive cos they're good.

white ,black, thin or fat

Beyonce is  still hot

beyonce was always very light skinned 4rm scratch i think its okay but atleast thats closer 2 her colour dan the dark skinned one which is definitely not beyonce-ish

KarmaMod:

wack how? they're expensive because they're good.

wack because they don't have the desired/acclaimed effect. And no, it's not like i like cheap stuff.
But L'Oreal isn't worth its prices.

[size=28pt]beyonce is HOTT!!!! full stop[/size]

Joseph6:

[size=28pt]beyonce is HOTT!!!! full stop[/size]

to you, anyone should be hot regardless what they look like.

Even if the lady has a handlebar moustache and a unibrow to match.



You really cant be too picky now can you.

I dont really like beyonce , nah! , can;'t stand her because of what her father did to d.child, her cant someone who's career destroyed 5 so-called best friends, who cares what she looks like, i dont give her dam, she sucks

MP007:

I don't really like beyonce , nah! , can;'t stand her because of what her father did to d.child, her can't someone who's career destroyed 5 so-called best friends, who cares what she looks like, i don't give her dam, she sucks

Destiny's child has always been Beyonce. The other girls were just ghost members. They were there but never heard or seen!

Me and  my  friend  were  talking  about  this  yesterday. It a  bloody  shame  what  message  are  we  sending  out to our children. Beyonce  needs  to  come  and  say  this  is  not  acceptable.  When  What f$$$ is going on?

michelin89:

Destiny's child has always been Beyonce. The other girls were just ghost members. They were there but never heard or seen!

thats b'cos her father made that so, the few lil times the other girls sang, were they not good enough?

and that was the cause of the grouse, her father wanted her to do evry,to the detriment of other grp members,that does not mean she was better than other members

tell me if kelly is not arguarbly better than beyonce(her cousin)

well it all makes sense now kelly being second best but wat can i say beyonce was just too hottt!!! and she doesnt seem like the type dat needs hype 4rm group like nicole sherzinger of pussycatdolls

Kini Big Deal?!

I hate this Bitch. I could care less what happen to her!!!

SeanT21:

I hate this Bitch. I could care less what happen to her!!!

then follow bernie mac, lunactic.

Beyonce is forever hot white,black,thin,fat,short,tall,wack,Bleep and so on the bitch is just to HOT to handle. Bleep Kelly.

dyabman:

then follow bernie mac, lunactic.

Beyonce is forever hot white,black,thin,fat,short,tall,wack,Bleep and so on the bitch is just to HOT to handle. Bleep Kelly.

Ahahahha!

michelin89:


Ahahahha!

whats so funny ?