₦airaland Forum

Chinese eCommerce company Temu is now the most popular app in Nigeria's Google Play Store and Apple App Store. The app is now the most downloaded in recent days garnering over 500 million downloads on the Andriod store.

According to Similar Web, OPay is currently the second most popular app in Nigeria, Crypto Mayors is third, while WhatsApp is third. On the Apple App Store, Temu retains its number one position while second place went to a social networking app called Bammby, and OPay is third.

Temu's rapid rise in popularity in these stores comes as no surprise as many Nigerians have been inundated with ads from Chinese eCommerce platform.

The company reportedly spent $1.3 billion on Meta ads. Its ad spend jumped 1,000% year-over-year for the period from January to November 2023. Within this period, 76% of Temu's ad spend went to social media, while 13% went to other forms of ads.

The company has also gotten numerous ad spots on Super Bowl which cost $7 million for a 30-second ad. It did this two years in a row giving away $15 million in coupons in the process.

Launched in 2022, Temu is owned by PDD Holdings, the parent company of the Chinese eCommerce giant, Pinduoduo. PDD Holdings, founded by former Google employee Colin Huang, built its reputation on offering low-cost products shipped directly from suppliers.

Temu's appeal is its low-priced products, which gives it a competitive advantage in most markets, but especially in Nigeria where inflation and a generally worsening economy have eroded people's purchasing power.

Per this Techpoint Africa article, Nigeria is a key African market for Temu as it has one of the highest populations of tech-savvy youth thanks to affordable Chinese smartphones.

Also, Nigeria's eCommerce market which was valued at $12 billion in 2019, is projected to reach $75 billion by 2025. Furthermore, digital payment systems, which have seen increased adoption, are facilitating this growth by making online transactions more secure and accessible.

Temu's aggressive charge has allowed it to enter 80 markets in a short period. Its entrance into the Nigerian market means stiff competition for players like Jumia, who is already dialling back marketing spend to increase its profit margin. But while a Temu victory might seem assured in Nigeria, the company's quality of service is something that has come into question a number of times.

dominique:
Their ads are everywhere! It's because of them, fairmoney and Opay that I turn off my mobile data when playing games. Them fit suffocate person with ads especially those bland opay/okash "models". People from other countries using Temu say na fake and substandard products full there.

turmacs:
Honestly, i feel like jumia is not a serious company. Jumia has what is takes to dominate the African e-commerce market but it seems their management just aren't ambitious.

thesolutions:
Was just browsing products there yesterday.
Any platform that uses card payment won't fly for now until the CBN does the needful.

According to Similar Web, OPay is currently the second most popular app in Nigeria, Crypto Mayors is third, while WhatsApp is third.

thesolutions:
Was just browsing products there yesterday.
Any platform that uses card payment won't fly for now until the CBN does the needful.

SULBELL:
So what do you propose they use?
Cash?

The CBN already did the needful, I have been using my Naira card to buy on many international online market places with no issue for about a month now.

You can even check out on Aliexpress using your Opay account (Yes i say account not card) but of course, your Opay card (which is even a Verve card) works too.

I already compete a transaction on Temu and their prices are stated in Naira and again I use my Opay Verve card to check out.

You can try your bank card on any platform to confirm.

Arobaga:

nlfpmod:
https://techpoint.africa/2024/11/30/chinese-ecommerce-company-temu-becomes-the-most-popular-android-and-iphone-app-in-nigeria/

werisetogether:
How come I'm only just learning about them from this Nairaland post?

Momcherry:
How they got me to download that app still beats my imagination. Me that hates downloading apps. Their advertisers are good, they should pay more.