Parties spend N4.9bn on political adverts

By Princewill Ekwujuru

With just five days to the March 28 elections, advertising spend on political campaigns has been estimated to have cost political parties, friends and well wishers of those seeking elective offices a princely N4.9 billion so far. However, federal and state advert regulatory agencies have expressed displeasure over publications of unapproved advert materials.
Campaign-posters
According to data gathered from different advert agencies and reports from advert regulatory bodies, the print media have so far raked in about N1.382 billion of the advert spend, with the All Progressives Congress, APC spending N332.503 million on its presidential candidate, while its Peoples Democratic Party, PDP counterpart spent N1.049 billion, which is 65.5 per cent higher than the amount spent by APC. Field reports further put other expenses on campaign rallies for PDP and APC at N1.057 billion and N595.082 million respectively. Both parties also spent N224.36 million on outdoor campaigns.
The broadcast campaign coverage for the presidential candidates were put at N508.35 million and N391.05 million for PDP and APC. Electronic media adverts were N733.9million for PDP and N555.6 million for APC respectively, bringing the total amount to N2.5 billion. In summary, a total of N4.973 billion has been spent on campaign expenses, with PDP and APC spending N3.549 billion and N1.424 billion respectively.

http://www.vanguardngr.com/2015/03/parties-spend-n4-9bn-on-political-adverts/#sthash.h0nikKTC.dpuf

Is a lie, pdp have spent well over N100b for it presidential campaign for bribing and others.

k

These figures have been grossly understated, especially that of the APC.

wakacome:
No wonder goodluck jonathan has turned lagos to aso rock where he is now staying........if he likes let him spend 100 trillion dollars he will be chased out from office with the votes of most nigerians...



Wakacome

The writer of the article wrote "estimated"...or you can't read again??




Wakacome

The estimates are a far cry from reality.

smh for this country