Content is King.
Data is the new Oil.

These are statements you've probably heard so many times. Especially if you're a Netizen.

What you'll hear less often is that Content is what makes data relevant.

And that in a dynamic setting like the net, content and approaches are changing very fast and most times, this is dependent on people's taste and desires.

These changes have kept people asking questions like, WHAT IS THE BEST FORM OF CONTENT FOR CONTENT MARKETING BEGINNERS?

So If you were to choose between a well written blog post and an amateur video content what would you choose?

This is usually my question to Content developers and Bloggers when I talk about Video Content and Content Marketing. Because so many people have lost it on this issue. Especially beginners.

How can you focus on producing video content when you don’t really have the resources to produce high Quality videos, compared to the people you’re competing with?

The problem i find wit this approach is that Running like this can only get you drained of all your motivation if you’re not careful. This is why I always advice new Bloggers and Content Developers against starting out as video content producers.

I mean, it is not a bad thing to start out as a vlogger. A lot of things will always play out to decide if you’re ready to switch to video content.

For instance your industry and the audience you’re targeting with your video content will have a role to play in determining your expenses and the quality that will be demanded of each video you produce.

A super high end client that’s used to sophisticated video content for instance will not only see you and your video as amateur, they will always prefer the established persons in that Industry, especially where you’re a new entrant.

So what can a new blogger do about video content?

I was listening to Gary the other day in one of his videos and he kept focusing on documenting Video Content. Attendees raised issues like investment in background setting, Video Camera, Clothing for the video presentation etc.

His reply to most of the observations was that these things don't really matter.

Yeah i understand his point of view. Especially as a thought leader and established Content Marketer, that doesn't matter. And it won't matter if he's making the video in his bedroom or not.

He's earned his credibility. So he can take many things for granted without people looking down on his brand.

But, people do care, if you're a new brand starting out this way.

Now here's the thing...

As a new Blogger or Content Producer, If you have money to spend in producing high quality stuff, you can start producing Video Content as soon as you launch out your online platform.

If on the other hand you’re producing content on a budget, then here’s an alternative to Video content… Instead of spending your energy producing YouTube videos, use that same energy to produce high quality text content.

Now here are 3 reasons blog posts are the best form of content for new bloggers and content creators…

1. You’ll build authority, back-links and influence even before producing YouTube videos.
With very high quality text content, you can get back links and shares that will help you get ranked much easily.

The higher you’re ranked and the more people keep seeing your content, the more you get better rank and your authority improves. This goes a long way in building your brand and thought leadership potentials before you start producing your videos.

2. You can get the audience from your blog over to your YouTube channel as subscribers.
This will help in building up your initial audience so you won’t have to start from the ground up.

3. You’ll be able to blog from anywhere without the pressure to sound or appear visually appealing.
Truth be told, you can’t take serious advice from someone that sounds amateurish on the internet.

That’s the same thing with the average person in your audience. So, to produce Content people will take seriously, you’ll have to look and sound really compelling yourself.

Now with the high level of competition in YouTube and other online video space right now, it becomes really difficult to sound sophisticated and still survive the grind as a beginner.

Not only will it be more capital intensive for you, it will also require more time investment and other resources. As a start out on a budget, this is not part of the expenses you want to make.

Compared to text content, all you need is write high quality content with loads of value. Make it better than any other content in that niche and then promote it better than anyone else.

Doing this is less tasking, financially and physically, compared to creating a video content that is better than that of anyone else.

Also, you can create a text content from anywhere. And with almost any smart phone or laptop but, you can’t create a good video content from just anywhere.

Again, with text content, people only get to read your post. They don’t have to see you in person.

And the good thing here is that you can write your blog post or text content right behind your keyboard, in your pajamas or whatever you choose to wear, without the need to set up any special arrangement.

With a video content, you’d definitely need a certain kind of presentable outfit, professional looking environment, editing of the video and other accessories, to make everything come out great.

At the end of the day, getting these things may give you an additional cost and extra investment in time.

As a Content Developer on a budget, what you want to do is cut cost until you’re able to make profit. This is where producing high quality text content over videos comes into play.

It is sad that today, a lot of influencers keep advising newbies to get into Video Content Marketing. Sometimes, without a clear strategy…

Truth is, that’s BS. Everything has context.

In this digital journey, everyone is not at the same level. So the fact video works for a competitor that's far ahead of you does not mean it will work for you as a beginner.

Producing video content is a good thing to do but your video or text content is not part of what is going to determine if you’ll turn out as a successful content producer or blogger.

What is important is that you engage yourself in activities that can sustain your inspiration and momentum while walking towards your goals.

[b]Again, for new content marketers, one of my best tips is usually to have goals. And not just that, divide your goals into achievable time line.

[/b]So you’ll want to have Short term, Mid-term and Long term goals.

With these, as a beginner, you can factor stuff like Video Content into your medium or long term goal depending on what’s in your plan.

With this in place, you’re working with the resources within your possession at the moment while putting things in place for your long term goals.

Don’t get pressurized by anyone to move into Video Content when you know it's not yet part of your immediate content marketing priorities. Do it when you're ready.

So what is the best form of Content for your audience?

https://www.victorwinners.com/why-blog-posts-are-the-best-form-of-content-for-new-bloggers/

Ok

Nairaland now have new owners.. See the way person dey bookspace just to let that nonentity do his cancellations.

The canceller's is in charge and in care of NL than Seun and Mods all together

Video post is preferable but in Nigeria nobody wants to waste their mobile subscription watching video

But then it good thing because your target audience are people that should be capable of buying what you are showcasing

Not everyone is a reader

Sit down for there...

Go and look at amateur Vloggers making it BIG on YouTube. As long as you have audience, whether video or pictures or written content, you'd sell.

And this depends on one's expertise. Photo bloggers who run food/travel blogs make their money.

Anyways, blogging is dead today - except you can carve out a new niche. Social platforms like Medium, Mix, Reddit, & Pinterest has taken over!

We dey wait

SMH

Check my signature to find out... lol

Nairaland is The Best place to advertise

messi six time ballon d'or winner

https://www.youtube.com/watch?v=R4RISiUHo-8

ICUI4CU2:
FTC for the first time.

Please today is my birthday

Show me some love biko
Please check my signature and put a smile on a brother's face.

Happy birthday man
live long and be prosperous

I need samsung A7 2018. How much is it?

MrSix:
Check my signature to find out... lol

True

amateur video do well and you can create it from anywhere your focus should be the content make sure it’s what people need

video connect to your followers than text you buil brand faster with video than text

from experience sophisticated videos don’t do well

Brymo4all:
I need samsung A7 2018.
How much is it?

Don't have this boss.

Text and Video

Content like this, is why I joined Nairaland since 2006. Not snake news

Can i know the ones available?

MrSix:
Don't have this boss.

that market is seriously flooded

Please take that energy you will use and blog and go to YouTube, blogsphere is more saturated than the Video Space. Al you need is the experience in your field.

RapportNaija:
Sit down for there...

Go and look at amateur Vloggers making it BIG on YouTube. As long as you have audience, whether video or pictures or written content, you'd sell.

And this depends on one's expertise. Photo bloggers who run food/travel blogs make their money.

Anyways, blogging is dead today - except you can carve out a new niche. Social platforms like Medium, Mix, Reddit, & Pinterest has taken over!

landforeast:
Please take that energy you will use and blog and go to YouTube, blogsphere is more saturated than the Video Space. Al you need is the experience in your field.

RapportNaija, Blogging is not dead and will never be as long as the Internet remains. Even Websites and Mobile Apps couldn't replace it, let alone Vlogging. They are all unique and very complementary of one another. You just need effective planning on how and when to deploy each.

Landforeast, blogging is not over-saturated and will never be. Maybe some very popular niches like "Entertainment" can be considered saturated but a smart blogger can narrow the niche rather than making it broad.

In order to avoid getting bored or discouraged in blogging if you are not blogging for fun, you need to plan out your monetization sources/techniques before dropping your first blog post.

Finally, at the beginning stages of your blogging, never depend on display advertisement rather focus your blogging on providing information about your own services or products/services of clients sourced locally or internationally through Affiliate Marketing.

Brymo4all:
Can i know the ones available?

Hat me up via WhatsApp link in my signature

YouTube

Data is the new oil

hmmmm

Nice article

Nicely crafted