Interestingly, the term ‘drop shipper’ can refer to two different types of entrepreneurial activity. Sometimes, a supplier involved in product stocking and shipment is called a drop shipper, and sometimes, the same word is used to describe a person who simply runs a dropshipping store in Nigeria and never deals with product issues. In this article, we stick to the second meaning of this term and talk about the newcomers who would love to sell someone else’s products through a self-owned online dropshipping store.

If you have analyzed different eCommerce options and found out that dropshipping is the perfect choice for you, you are probably wondering how to become a dropshipper especially in Nigeria. We have prepared this detailed manual for those who have no idea where to start.

Going into dropshipping business in Nigeria is not as difficult as it may seem, but eCommerce newcomers often make mistakes of choosing a risky niche, conducting no market research, focusing on the wrong things and whatnot. Want to have a smooth start? Here’s what you should do step by step.

How to become a dropshipper: find your niche
The first step to take before launching your store is to find a suitable niche.

Your perfect niche should be:

1. Promising
2. Interesting to you
3. Neither too broad nor too narrow
4. Popular enough, but not too competitive

Where can you find the ideas for an online store? Brainstorming, web and social media surfing, visiting popular online retail platforms will help you greatly. Your hobbies and interests can inspire you as well. Use such online tools as Google Trends and various tools for keyword selection – you can get lots of valuable ideas there.

To evaluate the chosen niche, check the following parameters it has:

1. The quantity of suitable products on AliExpress and the number of orders placed there to understand if the niche is easily accessible and demanded
2. Google Trends results you see if you check related search queries on your potential target markets to understand if there is a rising, stable, or decreasing trend
3. Keyword Planner’s search volume: the optimal results range from 5,000 to 50,000
4. The popularity of the niche in social media: a sufficient amount of groups and communities with more than 30,000 followers on Facebook and Instagram means the niche has a nice potential in terms of promotion

You can use our specialized tool that checks the potential of any dropshipping niche in 11 steps.

Besides, you can take advantage of DropshipMe plugin which allows importing nice products from an awesome dropshipping database. DropshipMe product database includes thousands of best selling products in dozens of trending categories. Experienced dropshipping team has made thorough niche research and picked out best selling items in promising niches. So, you can greatly save your time and start importing products to your store without preliminary niche and product research.

How to dropship: define your target audience

Now when you know what you are going to sell, your task is to understand who will buy it.

Why do you need to picture your average customer?

Now it’s time to find out who are all these people that are most likely to buy your products – to define your target audience. When you focus your marketing efforts on those who are interested in your offer, you have much better chances to convert them into actual buyers. So, answer the following questions:

Who are your customers?
Use Google Trends to make a customer avatar – an average client profile. Here you can find lots of helpful information about your potential customers: region, language, age, gender, marital status and other social and cultural indicators. Try to understand what matters much for them, where can you meet them (what social networks and online platforms do they prefer, etc.). You can use this information to address to this “average customer” in your future promotional campaigns.

What do they need?
Any product should solve some customer’s problem. So, your task is to determine customer’s demand – and meet it. What do your customers need, what are they looking for? And how can your offer help them?

How much money can they spend?
Your profit is the money that your customers spend in your store. Think about the financial reliability of your customers. Will they be able to make impulse purchases in your store? And try not to target too young audience – they are not always able to pay much.

When you know the answers to these questions, you can to attract the attention of your audience more efficiently, and choose the right tone of communication. Talking to your clients in their language is the cornerstone of effective promotion that lets you increase customers’ loyalty in the future.

How to become a dropshipper: get a store
You can try selling products on various online platforms such as a social network account, or a blog, or an online auction, etc. But if you want to dropship like a pro, you need your own dropshipping online store. Why?

To begin with it gives you a great independence. You will not have to obey someone’s rules and policies. You will not lose your store if your account is banned. No one can suspend you (if your store sells nothing illegal, of course).

In the next place, a specialized site looks more trustworthy and inspires a greater confidence.

For another thing, it is easier to promote a standalone website and optimize it for search engines.

And the last, but not the least – your own website is a good asset which can be sold any time you want and bring you a pretty penny.

4 ways to get a store if you want to become a dropshipper
So, how can you get a website that is tailored to your business and meets ecommerce standards?

1. Create a store yourself
2. Get a Mentor that will help you turn your store into profit
3. Get a High profitable product
4. Start earning

mcmbonu:
Interestingly, the term ‘drop shipper’ can refer to two different types of entrepreneurial activity. Sometimes, a supplier involved in product stocking and shipment is called a drop shipper, and sometimes, the same word is used to describe a person who simply runs a dropshipping store in Nigeria and never deals with product issues. In this article, we stick to the second meaning of this term and talk about the newcomers who would love to sell someone else’s products through a self-owned online dropshipping store.

If you have analyzed different eCommerce options and found out that dropshipping is the perfect choice for you, you are probably wondering how to become a dropshipper especially in Nigeria. We have prepared this detailed manual for those who have no idea where to start.

Going into dropshipping business in Nigeria is not as difficult as it may seem, but eCommerce newcomers often make mistakes of choosing a risky niche, conducting no market research, focusing on the wrong things and whatnot. Want to have a smooth start? Here’s what you should do step by step.

How? interested