₦airaland Forum

ohigus:
First to comment finally





Hmm

Yaaaaay. I'm happy for you 🥹🥹
Have you been able to start your own thread

Nigerian TikTok streamer and content creator Habeeb Hamzat, popularly known as Peller, broke character to unveil a major new partnership with The Owlet as their brand ambassador.

The announcement, shared with his 1.9 million Instagram followers, marks a significant milestone in the digital creator's rapidly expanding career.

In the revealing video, Peller opened up about his journey to stardom, sharing the struggles many creators face behind the scenes. "There was a time when I post online and it was silence, zero likes, zero comments, zero engagement, zero growth. Still I kept creating, I was hungry for more but the algorithm was not listening and neither was anyone else," he confessed. The vulnerability displayed by one of Nigeria's most successful digital personalities resonated deeply with fans and fellow creators alike.

Peller credited The Owlet with transforming his digital presence, explaining how the platform went beyond simple promotion to build comprehensive growth strategies. "Then I found the Owlet, a Nigerian digital powerhouse made for creators like me. They didn't just push my posts, they built strategy; SEO, SMM, Real tools, Real people, Real growth," he revealed. According to Peller, the partnership didn't just boost his numbers, it fundamentally changed his approach to content creation and built his confidence as a creator.

The Owlet, established as Nigeria's first SMM website since 2020, has positioned itself as the go-to growth platform for boosting real engagement across TikTok, Instagram, and other major social media platforms. The platform has spent over five years helping content creators, brands, and resellers grow their social media presence, earning recognition as an essential tool for digital creators operating on various budget levels.

With this partnership, Peller joins the ranks of successful creators who have leveraged The Owlet's services to amplify their reach and engagement. His message to aspiring creators is clear: "If you've got the talent and vision, what you need is visibility. Let the owlet make them see you go from zero to hero." The collaboration represents not just a business deal, but a testament to how strategic partnerships can elevate Nigerian content creators to new heights in the competitive digital landscape.

Watch the viral announcement video viewed by over 500 thousand people on Instagram.

See screenshots below

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voortrekker966:
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How This Nigerian Influencer Claimed to Save ₦200K Daily (and Bought a ₦40M Benz) – The Full Breakdown
— And what it really takes to make serious money on TikTok in Nigeria

Last week Monday, March 31st 2025, Twitter NG exploded after one of the platform’s most viral influencers, Dinma, rolled out a ₦40 million Mercedes Benz C450 AMG trim. While many were still recovering from January to March stress, Dinma was cruising in German luxury and the internet had questions.
Was it a Chief? Was it a scam? Or was she really stacking ₦200,000 every single day?
Let’s break it all down

The Story That Set Twitter on Fire
Dinma, known online for her food content, the OG mukbang fufu foodie before Rutie_xx and Tiktok videos, got dragged into a storm after unveiling her sleek black Benz. Almost immediately, speculations started flying:
“One Chief definitely bought that.”
“Hair vendors don’t make that kind of money.”
“No influencer can afford that Benz legit.”
After nearly 36 hours of dragging, Dinma finally responded:
“I bought it myself. I’ve been saving ₦200,000 daily from my businesses.”
She even dropped figures. But instead of ending the gist, it only intensified it.

After 36 hours of silence and drama, Dinma clapped back:
“I bought it myself. I’ve been saving ₦200,000 daily from my businesses.”
She even shared figures. But instead of ending the drama, it fueled it.
Let’s do the math:
₦200K daily × ~197 days of 365 = ₦39.4M
Which, yes, is enough to buy a ₦40M Benz (with more than enough change).
But is it realistic?

What Does Dinma Actually Do?
Turns out, Dinma isn’t “just an influencer.” She’s been building a full-blown beauty and hair empire behind the scenes:
Viral food & lifestyle content on TikTok + Twitter

Top-tier hair vendor on Instagram + TikTok

Bulk sales to customers buying 10+ wigs at once

Wig price range: ₦25K–₦120K

Insiders say she’s among the top 10 most active hair vendors on TikTok Nigeria. So yes, if volume is high, ₦7M–₦10M monthly profit isn’t far-fetched.
The Social Media Strategy Behind the Money Influencers And Creators Make
Dinma’s rise wasn’t just vibes and retweets. It was structured, many influencers follow these success strategies.
1. Mastered a Niche
For Dinma, she fused food, humor, and hair—a sticky combo that kept people watching and buying.
2. Stayed Consistent
Daily posting. Daily fulfillment. Daily interaction. It added up.
3. Grew Audience Early
Before the fame, many influencers use tools like The Owlet to:
- Build organic Nigerian audiences
- Boost engagement on new content
- Get seen by brands and paying customers
Consistency + the right tools = visibility that converts
4. Diversified Hustles
Beyond wigs, influencers tap into:
Affiliate marketing
Sponsored content
Ads on TikTok & Instagram

And that’s where the daily ₦200K starts to make sense. This is how you make ₦7M–₦10M profitably per month.

What Can Aspiring Influencers Learn?
If you want to make real money as a Nigerian influencer in 2025, you’ll need more than vibes:
- Pick a profitable niche (beauty, food, fashion, fitness)
- Use tools like The Owlet to grow organically and quickly
- Sell something: hair, courses, ebooks, whatever you know or can learn how to sell
- Post consistently and engage with your audience
- Stack income streams (don’t rely on just one source)

Finally, whether or not you believe Dinma’s 200K/day story, one thing’s clear:
Influencers are building real businesses and getting real results.
If you want to join the wave, start small. Stay consistent. And use the right tools.
Grow your audience today with The Owlet, Nigeria’s #1 creator platform.

Stay tuned for part two, on Dinma's story with Piggyvest and allegedly dating two fraudsters

For 126 episodes and counting, Masoyinbo, the cultural game show dedicated to preserving and celebrating the Yoruba language, has thrilled audiences with its engaging challenges and entertaining guests. Yet, despite the excitement and stiff competition, no contestant has ever claimed the highly coveted N1 million grand prize.

The show, created and hosted by renowned Yoruba etymologist and educator, Olalekan Fabilola, continues to gain traction, attracting a diverse audience eager to reconnect with their roots through humorous and educational segments on Yoruba proverbs, numerals, and idiomatic expressions. High-profile guests such as legendary Fuji musician King Dr. Saheed Osupa, Nollywood icons Funke Akindele and Femi Adebayo, rapper Falz, skitmaker Cute Abiola, and researcher Arojinle have all attempted to master the challenge, yet none have emerged victorious. The highest win so far? A modest N250,000 by Mrs. Adesola Adekunle in episode 81.

Even King Dr. Saheed Osupa, celebrated for his mastery of the Yoruba language, met his match when he unconsciously used three English words – a common stumbling block for contestants. Everyday words such as Ok, Yes, But, No, Sir, So, Alright, and Now have proven to be the ultimate undoing of many well-versed Yoruba speakers.

Speaking on his experience, one of the contestants on the show, Dr. Adeyeri Jerry, a PR Consultant and Event Host, said: "I had my turn on episode 107, and while I thought I could be the one to break the curse, I fell amazingly just short. My episode, though one of the most-discussed, stunned audiences as I breezed through Yoruba numerals flawlessly, proving that being ‘funky’—with my braids and dark shades—doesn’t mean one lacks deep cultural knowledge. But after 22 minutes of a strong performance laced with highly difficult questions, I slipped and cold-mixed. The word 'No' escaped my lips, followed by another. My fate was sealed."

The engagement my episode generated has indeed been remarkable: nearly 100k views on YouTube, 87k views on the EAYoruba Instagram page, 1m views on the Yorubamoviesrecap TikTok page, 1.1 million views on their Instagram page. The Masoyinbo community continues to grow, with fans at home and abroad embracing the fun, humor, and deep cultural education the show offers.#

“The essence of Masoyinbo is not just to entertain but to educate people and make them confident in their mother tongue. I want Yoruba speakers to own their language, speak it fluently without coldmixing or codeswitching. The Yoruba language is rich, and we must preserve it with pride,” said Olalekan Fabilola, the show’s host and the self-proclaimed Oluko Yoruba bi Oba Ilu kan (The Legendary Tutor of Yoruba Language, Like the King of a Town).

With its growing influence, Masoyinbo has proven to be a force in cultural preservation, with guests and audiences embracing the challenge. Yet, the million-naira question remains: Who will finally claim the grand prize?
“I truly thought I had it in the bag, but Masoyinbo is tougher than it looks,” I admitted with a laugh. “Still, I’m honored to have been part of this impactful show, where Yoruba excellence is celebrated in a way that is fun and engaging for all.”

As the show continues to air new episodes on YouTube, with snippets shared on EAYoruba’s Instagram page and recap highlights on YorubaMoviesRecap, fans eagerly anticipate the day someone will make history. Until then, the search continues.

Lagos, Nigeria – [17th, February 2025] – NotchHR is pleased to announce the appointment of Tayo Sowole as its new Managing Director, marking a strategic move to enhance the company’s HR and business automation solutions for African enterprises.

With nearly 15 years of experience in technology, business strategy, and leadership, Sowole has held significant roles at companies such as uLesson Education, Miva Open University, SeamlessHR, Bento Africa, and Dealdey. His extensive background in scaling revenue for early and mid-stage African SaaS and e-commerce companies positions him as the ideal leader to drive NotchHR’s next phase of growth.

Before joining NotchHR, Tayo Sowole excelled in building effective sales, operations, marketing, and customer success teams. He has been instrumental in bridging the gap between African founders and the global investment community, connecting them with venture capitalists and angel investors to propel their visions forward.

“Tayo’s appointment is a vote of confidence in his innovative capabilities, leadership style and vast experience in building & driving revenue for NotchHR products across the ecosystem. We are excited to have him onboard.”
- Abiodun Atobatele (Founder, Notch Company)


A Visionary Leader for the Future of HR & CRM in Africa

As Managing Director, Tayo Sowole will focus on strategic growth, product innovation, and market expansion. With NotchHR enhancing talent management and payroll automation and NotchCRM transforming customer engagement strategies, his leadership is set to further drive the adoption of these solutions across Africa’s dynamic business landscape.

“I am happy to get Onboard the NotchHR team to lead with Innovation, Customer satisfaction and Business optimisation” -Tayo Sowole

Revolutionizing HR & CRM for African Businesses

As Africa’s business automation environment evolves, NotchHR is poised to redefine how organizations hire, manage, and engage employees and customers. Under Sowole’s leadership, the company aims to strengthen product development, strategic partnerships, and market presence, ensuring that NotchHR remains the preferred solution for forward-thinking businesses.

About NotchHR

NotchHR is a leading innovator in the HR and CRM solutions in Africa, with flagship products like NotchHR & NotchCRM that help optimize talent management, payroll automation and efficient customer relationship management.
NotchHR is dedicated to delivering world class solutions that deliver business needs through efficient scalable software and services that simplify operations, scale productivity and boost customer satisfaction.

Where to Find Suft
Missed the grand opening? No worries! You can still experience the magic of Suft by visiting their flagship store at 68 Adeniran Ogunsanya Road, Surulere, Lagos. Not in Lagos? Head over to their website or check them out on social media @getsuftng (Twitter, Instagram, Facebook, TikTok, and Snapchat).

Suft, the game-changer in modern relaxation, has officially landed in Lagos! The much-anticipated launch event for this luxury bean bag brand took place on Saturday, January 4th, 2025, at the stunning new Suft flagship store on Adeniran Ogunsanya Road, Surulere. And let’s just say, it was the talk of the town.

Relax in Style
Suft isn’t just a brand; it’s a lifestyle. Known for its premium modern designs and luxurious fabrics, Suft’s mission is simple yet profound: to bring unparalleled comfort and relaxation into your life. Whether you’re unwinding after a long day, diving into a marathon study session, or hosting a cozy family movie night, Suft has the perfect bean bag for you. Think of it as a hug, a cloud, and a chair all rolled into one!
“At Suft, we’re all about leveling up your comfort,” said Oluwasemiloore Akoni, Suft Chief Product Officer, at the ribbon-cutting ceremony. “We’ve designed each piece with our customers in mind, combining the best luxurious materials and contemporary style to make every moment a little more indulgent.”

Precious Samuel, Suft Chief Operating Officer also added,"Every Suft piece is crafted with purpose. We’re here to redefine relaxation by ensuring that each product delivers an experience that elevates your everyday life."

A Star-Studded Evening
The launch was a glamorous affair that brought together Lagos’ finest. Celebrities and influencers like Asherkine, Seniormanoa, Virtuousi, Dlaureate, Valking, Ihechi Opara, and Victoire Mahounou graced the event, making it a night to remember. The Suft store, beautifully designed with a warm, modern aesthetic, offered guests a sneak peek into the brand’s exquisite collection. From the best-selling Mellow Lounge to playful picks like the Bunny Cushion and the versatile Game Cloud Bean Bag, there was something for everyone.
Guests were treated to an array of delicious hors d’oeuvres, handcrafted cocktails, and the hottest beats courtesy of top DJs. The Suft Wall provided the perfect backdrop for aesthetic, Instagram-worthy photos, while playful installations and interactive games added a refreshing twist to the night.

Unwrap the Suft Experience
Hundreds of excited guests walked away with branded merch and exclusive gift items to celebrate the store opening. The buzz didn’t stop there—the store’s collection had visitors lining up to make their first Suft purchases.
With standout pieces like the Swing Chair, Lounge Paradise, and the practical yet chic Waist Support Bean Bags, Suft proved that comfort doesn’t have to compromise on style.

Where to Find Suft
Missed the grand opening? No worries! You can still experience the magic of Suft by visiting their flagship store at 68 Adeniran Ogunsanya Road, Surulere, Lagos. Not in Lagos? Head over to their website at getsuft dot com or check them out on social media @getsuftng (Twitter, Instagram, Facebook, TikTok, and Snapchat).

Join the Suft Side
Suft isn’t just furniture—it’s a movement. Whether you’re looking to elevate your space or simply find a little ‘me-time,’ Suft’s luxurious bean bags are the answer. So go ahead, find your happy place, and experience the joy of Suft.
Your next level of relaxation awaits—all wrapped up in a Suft bean bag. Join the Suft side!

See Suft launch photos below

L-R: Professor Sule Sheibu Atakolo, Keynote speaker; Dr. Friday Oko Orji, Head, Research And Curriculum Development; Dr. Alphonsus Okeoma, Registrar, all of MSME Institute of Management & Professional Studies, Nigeria (MIMPS); Dr. Adeyeri Jerry, Awardee, at the Fellowship Investiture & Conferment of Honorary Doctorate Degree Awards by MIMPS in partnership with Prowess University, USA, held during a Leadership Summit at UNILAG, Lagos.

The MSME Institute of Management and Professional Studies (MIMPS), an esteemed partner of Prowess University, Delaware, USA, recently held its 3rd Annual Leadership Summit and Conferment of Honorary Doctorate Degrees at the Julius Berger Hall, University of Lagos. The event, themed "The Impact of Artificial Intelligence on National Economic Growth and Welfare: The MSME Perspective," brought together thought leaders and trailblazers in academia, business, and governance.

The December 2024’s ceremony recognized 37 outstanding individuals, including two academic awardees and 19 honorary doctorate recipients, for their contributions to various sectors.
Speaking at the event, the Registrar of MIMPS, Dr. Alphonsus Okeoma, highlighted the rigorous selection process and the significance of the awards:
“This year’s ceremony celebrates excellence, innovation, and commitment to driving growth and development. The honorees exemplify the values of leadership, integrity, and a relentless drive to inspire positive change across sectors. We are proud to recognize their remarkable contributions to society.”

One of the awardees, Dr. Adeyeri Jerry who received the Doctorate of Business Administration (DBA), expressed his gratitude and shared his aspirations: “I am deeply honored and excited to receive this prestigious recognition from Prowess University and MIMPS. This Doctorate fuels my resolve to leverage my expertise to elevate marketing communications in business administration, champion cultural narratives, and continue driving impactful change across industries. This is not just a celebration but a call to do even more.”

The event was a testament to the commitment of both MIMPS and Prowess University to recognizing and fostering exceptional talent.
As part of its ongoing initiatives, MIMPS announced its upcoming Fellowship Investiture and Executive Development Workshop for Public and Private Workers, scheduled for Saturday, January 25, 2025. The virtual workshop, focusing on key topics such as emotional intelligence, operational excellence, and strategic public financial management, promises to enhance productivity and decision-making skills. Participants will also gain access to internationally recognized certificates and valuable networking opportunities.

For more information about MIMPS, its programs, and the workshop, visit the mimps website

If you missed the Abuja Carnival 2024, you definitely missed out big time! For almost 20 years, the carnival has been a colourful explosion of culture, vibes, and good energy. After going quiet in 2016, it made a major comeback this year, and trust me, it was bigger, louder, and hotter than ever.

Guess who stole the show? Indomie Noodles! Yes, your favourite instant noodles brand wasn’t just a headline sponsor; they basically became the life of the party. Their energy, connection to Nigerian culture, and knack for bringing people together turned the carnival into a fusion of food, fun, and tradition.

The Ultimate Kickoff
Picture this: the sun setting over Eagle Square, and the buzz in the air is so thick you can almost taste it—literally, because the aroma of freshly cooked Indomie was everywhere. People were hyped, gathering at the iconic Area 1 Bridge to kick off the street procession. The vibe? Mad! There were dancers, drummers, and performers repping Nigeria’s rich cultures in the most vibrant ways.

And then, bam! Indomie enters the scene with their stands and a branded truck stationed along the route, dishing out steaming cups of Indomie Hungry Man and Bellefull noodles to the crowd. It wasn’t just food; it was happiness and love in a bowl.

The parade stopped briefly at NNPC Towers, where Indomie served up its signature flavour and warmth. It was instant energy for the fun-loving crowd before they marched on to Eagle Square, where the Vice President, Senator Kashim Shettima, officially kicked things off. From the floats to the cultural displays, it was pure euphoria.

Day 3: Kids Took Over
Day 3 was all about the young ones. The Children’s Carnival was an explosion of cuteness, with kids rocking colourful costumes, dancing, and showing off their moves. Indomie spiced things up with the “Rep Your Team” challenge, where kids battled it out for cool prizes. The joy? Purely contagious.

Meanwhile, the regal Durbar parade brought its usual class, and the Traditional Cooking Competition was a foodie’s dream come true. Indomie shone as the star of the carnival with the fastest eater competition, where the winner went home with a carton of Indomie Noodles, proving once again that it’s not just noodles—it’s a whole vibe.

The Grand Finale
The carnival’s final day was straight-up magical. The Masquerade Fiesta? Epic. The Boat Regatta? Pure elegance on water. And the fashion show? Naija designers took it up several notches, celebrating indigenous style with jaw-dropping creativity.

Indomie wrapped up the festivities with its signature touch, serving bowls of noodles to make sure everyone left with happy hearts and full stomachs. It was the perfect ending to a festival that celebrated what it means to be Nigerian—united, diverse, and full of life.

Indomie: The Heartbeat of the Carnival
For four unforgettable days, Indomie wasn’t just feeding the crowd; it was creating moments and connecting people. From the giveaways to the friendly smiles at every stand, they brought a unique vibe to the carnival. By the time it was over, everyone carried home not just memories of floats and dances but also the warmth and flavour of every Indomie bowl.

So, the question is: will you be at the next Abuja Carnival? Because if Indomie is involved again, it’s not something you’ll want to miss!

Let’s gist—what’s your favourite carnival experience or best memory with Indomie?

It’s hard to believe it’s already been a week since Lagos Cocktail Week 2024 wrapped up. If you missed it, let us take you back to the excitement, where Gordon’s Gin really stood out.

On October 17th and 18th, the Balmoral Convention Centre in Victoria Island was buzzing with energy. People flocked to the Gordon’s booth, which was bright and full of creativity.

Guests enjoyed tasty G&T mixes, each made with care. The Gordon’s Pink Berry and Sunset Orange were popular for their fruity flavors, while Gordon’s Moringa offered a refreshing twist that matched the vibe. The highlight was the new Gordon’s Pink Berry Gin & Tonic Premix—a bubbly and flavorful drink in a convenient can.

The atmosphere was lively as mixologists skillfully prepared unique drinks. Cocktail lovers and media personalities, like Toke Makinwa, Beauty Tukura, and Noble Igwe, mingled and enjoyed the night.

It’s clear that Gordon’s Gin is helping to elevate cocktail culture in Nigeria. The week may be over, but the memories—and flavors—remain. Stay tuned for more updates from Gordon’s Gin, and follow Gordons on Instagram @gordonsmoringa for more.
Drink Responsibly. 18+

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Comfort, Nigeria’s leading payment and vendor service provider, celebrated a successful appearance at TechCabal’s flagship event, Moonshot, an annual gathering of Africa's most innovative tech minds. This year, Comfort showcased its commitment to revolutionising how Nigerians connect with trusted local vendors, spotlighting its seamless, user-friendly platform designed for both consumers and service providers.

At Moonshot, Comfort introduced attendees to its innovative platform that links users with trusted vendors across various sectors. Visitors learned about key features such as the Comfort Vendor Network, financial analytics, seamless bill payments, and Comfort Gifts. The booth attracted a steady stream of interest, with attendees eager to experience firsthand how Comfort simplifies day-to-day transactions. As part of its engagement, Comfort announced a 6-month internship program for aspiring creatives, offering opportunities for Graphic Designers, Motion Designers, Customer Support Representatives, and Content Writers at the 2024 edition of Moonshot. This initiative aims to nurture local talent and support the fintech ecosystem in Nigeria.

As a testament to the excitement surrounding Comfort, the brand signed up hundreds of Moonshot attendees for its waitlist ahead of its launch this month. This growing community reflects the eagerness of consumers to access a platform that simplifies local service discovery and payment.

Comfort's Moonshot presence was a major success, with hundreds of attendees signing up for its waitlist ahead of its official app launch later this month. The strong response signals high consumer demand for a platform that simplifies local service discovery and payments.

Speaking at the event, Oluwasemiloore Akoni, Chief Product Officer at Comfort, stated, “Our experience at Moonshot was invaluable. The connections we forged and the insights we gained will help us take Comfort to new heights. We’re excited about the future and look forward to forming new partnerships and driving meaningful innovations that will positively impact the lives of our users.”

As Comfort prepares for its official launch, the company is set to build on the momentum from Moonshot, leveraging the insights gained to expand its reach and drive innovation. Comfort remains committed to simplifying everyday transactions and delivering convenience for both individuals and businesses through cutting-edge technology.
Join thousands of vendors and users on Comfort by downloading the Comfort Pay app on the app store or join the google playstore waitlist.

You can also keep up with use Comfort dot com by joining the Comfort Zone WhatsApp community or on social media by following @ourcomfortapp on Twitter (x), Instagram, Facebook, LinkedIn and TikTok.

See photos from the Comfort booth at Moonshot

Anticipation is building as Dufil Prima Foods, makers of Indomie Instant Noodles, prepare to honour this year’s Indomie Heroes Award winners in a nationwide broadcast on the 13th of October 2024. With past editions known for revealing inspiring stories of children who have demonstrated acts of bravery, courage, innovation and selflessness, this year’s ceremony promises to be even more uplifting and encouraging for other viewers.

This year’s award will highlight not only children who made personal sacrifices to save lives or stand up for others, but also those whose innovative thinking has led to real solutions in their communities. Whether it’s a child who invented a new way to help others, used technology to solve a problem, or took bold action to improve the lives of those around them, this event celebrates every form of bravery from intellectual to social and physical.

The ceremony promises to be one of the most emotional and inspirational events yet. Expect powerful storytelling, emotional moments, and incredible tales of bravery that will leave you in awe. You’ll meet children who have risked their own safety to save others, those who have shown resilience in the face of extreme adversity, and children who have gone above and beyond to make a difference in their communities.

These moments of courage often go untold, but through the nationwide TV broadcast of the Indomie Heroes Award, they will be celebrated and given the recognition they deserve.

Catch the live broadcast on the 13th of October 2024, on the following channels: African Magic Family at 7:30pm-8:30pm, AIT at 6:00pm-7:00pm, NTA at 5:00pm-6:00pm, Arise TV at 5:00pm-6:00pm, and ONTV at 5:00-6:00pm. Tune in to witness the celebration of bravery that rarely makes headlines but deserves to be shared. It is more than just an event; it is a celebration of humanity.

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Born in 1724, the House of Rémy Martin proudly announces celebrations to mark 300 years of exceptional Cognac-making.

For three centuries the House has combined fine craftsmanship and innovation, passing it forward to build sustainable exception for the future. These tricentenary activities are therefore a celebration of the past, the present and the future - premised on the theme ‘We Dream Forward.’ Global celebrations marking the 300-year milestone are taking place across the four corners of the globe, with celebrations descending on Lagos, Nigeria last week, with key highlights including:

The 300-year Coupe Launch Gala
As centerpiece of the anniversary celebrations, the brand unveiled the limited-edition Rémy Martin 300th Anniversary Coupe, a collector's item that embodies three centuries of expertise, at a launch Gala held on Wednesday, 25th September 2024.

A tribute to the heritage of the House and an invitation to dream forward, this special release has been created by Cellar Master Baptiste Loiseau from the Rémy Martin “Réserve Perpétuelle”, a precious collection of exceptional eaux-de-vie, exclusively from the Grande Champagne terroir, saved and passed forward by generations of Cellar Masters. Located in the centre of the Cognac region, Grande Champagne is known for the exceptional aromatic quality and aging potential of its eaux-de-vie.

The Coupe Gala was an intimate, invite-only event hosted at a private members venue, with guests comprising Lagos’ finest cognac connoisseurs, collectors, and enthusiasts; and top influencers and celebrities from the world of art, music, entertainment, and business. A fusion of fine dining, brand education, and exceptional cognac, guests were treated to a meticulously curated experience featuring the finest Rémy Martin blends.

Guests were taken on a culinary journey hosted by Nigeria’s top chefs, pairing exquisite dishes with the best of Rémy Martin cognacs. The atmosphere was elevated by live music celebrating the art of craftsmanship and the vibrant Nigerian culture.

The highlight of the evening: an exclusive tasting of the 300th Anniversary Coupe. As shared with guests on the night, the Coupe tasting experience is one to savour. With a few centilitres poured into a Cellar Master glass, guests were asked to take a moment to close their eyes and breath in the aromas before sipping to reveal layers of flavour, of time and history, with a luminous bouquet of notes that grew ever more radiant.

A tribute to the heritage of the House, a celebration of three centuries of craftsmanship, and an invitation to dream forward, the Coupe Gala delivered a night of opulence, festivity, and unforgettable moments.


Centaur Tour:
A key feature of the global celebrations is the Centaur Tour which brings the festivities to the world’s top nightclubs. The Centaur Tour hits Lagos this September 2024, as part of the 300-year anniversary celebrations, highlighting Rémy Martin’s influence on luxury and lifestyle in Nigeria and beyond.

Rémy Martin is additionally proud to announce the launch of Rémy Martin XO Night, a high-energy Cognac crafted to elevate night-time experiences and to cater to a younger, affluent audience. XO Night is the ultimate blend of tradition and modernity that defines Rémy Martin’s approach to luxury.

XO Night, a premium extension of the beloved Rémy Martin XO, is designed for the world’s most prestigious nightlife venues, and will be launched at a turbo charged club experience this October.

Looking Forward: The Future of Rémy Martin
The 300th anniversary not only celebrates Rémy Martin’s storied past but also marks the beginning of a new chapter. The House remains committed to innovation, pushing the boundaries of cognac-making for future generations.

In addition to the Lagos events, Rémy Martin’s tricentenary is marked by a series of global celebrations, including the reopening of the historical house in Cognac, France, and the Rémy Martin Dream Forward Expedition—a spectacular VR journey through the vineyards of Grande Champagne and into the future of cognac-making. International bars also competed in the Rémy Martin Bartender Talent Academy to celebrate 300 years of cocktail culture.

With only 6,724 individually numbered bottles released worldwide, this exceptional 300th Anniversary Coupe will be available to order through exclusive retail channels from October onwards.


PLEASE DRINK RESPONSIBLY









ABOUT RÉMY MARTIN
Since 1724, the House of Rémy Martin has one dream: to produce exceptional cognacs. A profound love of the land, a continuity of a visionary family ownership and a passionate commitment to excellence sustain Rémy Martin for three centuries. As a result of its masterful blends, generations of heritage and know-how in Cognac and multi award-winning achievements, it consistently appeals to the world’s most discerning connoisseurs. Rémy Martin specializes in Cognacs Fine Champagne, including Rémy Martin® XO, Rémy Martin Tercet®, Rémy Martin 1738 Accord Royal® Rémy Martin Club® and Rémy Martin® V.S.O.P. For additional information, visit www dot RemyMartin dot com.

Big Brother Naija, Nigeria's premier reality TV show, has captivated audiences with its evolving themes, formats, and contestant dynamics. However, despite its success, the show has experienced a decline in ratings and viewer engagement. To revamp the show and reclaim its position as a leading reality TV show, it's essential to understand the evolution of Big Brother Naija, the importance of personality balance, and the role of psychology in creating engaging content.

Understanding the Evolution of Big Brother Naija
Big Brother Naija has undergone significant transformations since its inception. From playful themes to empowerment and nostalgia, the show has adapted to shifting societal trends, cultural nuances, and viewer preferences. The show's early seasons laid the foundation for its success, introducing simple formats and playful themes. Middle seasons explored social experiments and personal growth, introducing complex dynamics and character development. Later seasons emphasized empowerment and nostalgia, featuring returning housemates and intricate twists.

The Importance of Personality Balance
Personality balance is crucial in creating engaging content for reality TV shows like Big Brother Naija. Producers must consider contestants' personalities and traits to craft a captivating narrative that resonates with audiences. Personality traits play a significant role in shaping behaviour in the house and balancing extroverted and introverted contestants can create dynamic interactions and conflicts.
The Personality Paradox: A Critical Factor
This season's cast – ‘’No Loose Guard’’ is predominantly introverted and melancholic, stifling the show's potential for engaging content. Introverts tend to be more reserved, while melancholic and phlegmatic personalities are more pragmatic and less reactive to challenges. The absence of sanguine and choleric personalities is noticeably impacting the show's dynamics, leading to a lack of excitement and tension.

Strategic Recommendations for Revamp
To revive Big Brother Naija, producers must:
Conduct thorough research on contestants' personalities and traits to create a balanced cast.

Introduce new challenges and tasks that cater to diverse personality types.

Foster meaningful relationships and conflicts through strategic casting.

Leverage social media and fan engagement to enhance viewer connection.

Consider a season break to revamp the show and create anticipation.

Two Key Strategies

1. Understand human behaviour and psychology to create an engaging show.
2. Balance extroverted and introverted contestants to create dynamic interactions and conflicts.

By implementing these strategic recommendations, Big Brother Naija can revamp its format, increase viewer engagement, and reclaim its position as a leading reality TV show in Nigeria. This guide serves as a call to action for producers to prioritize psychology and personality insights in creating a more engaging and entertaining experience for viewers.

By - Halima Oyintiladun Adekunle,
Personal Identity Coach and Communication Consultant
Phone - 08149989996
Email – adunmedialimited@gmail dot com

Lagos, Nigeria – 13th September 2024 – Branch International Finance Company Limited, a leading fintech organization committed to financial inclusion and community development, has made a significant contribution to the SOS Children’s Village located in Isolo, Lagos Nigeria as part of its ongoing corporate social responsibility (CSR) activities. This donation underscores Branch’s dedication to positively impacting communities while continuing to set high standards in the financial services industry.

Branch’s contribution is aimed at supporting the SOS Children’s Village in providing essential services such as education, healthcare, and shelter to children in need. This initiative aligns with Branch’s broader commitment to improving the lives of individuals and fostering sustainable development in the communities it serves.

Speaking on the importance of this CSR initiative, Seun Agbede-Olafusi, Chief People Officer at Branch International, remarked, "At Branch, we believe that our role goes beyond providing financial solutions; it’s about contributing to the well-being of the communities we operate in." Through our support of the SOS Children’s Villages, we are able to contribute our quota in providing for the needs of the children under their care in order to build a brighter future for them. This initiative is just one of the many ways we are committed to giving back and fostering positive social change in our society.."

Branch’s latest community-building effort is a testament to its philosophy that financial services should be a force for good. Through its innovative financial solutions, Branch has not only empowered individuals and businesses across Africa but also demonstrated how fintech companies can lead by example in corporate responsibility.

This CSR initiative follows a series of accolades for Branch, including its recent awards for "Most Innovative Loan & Finance Brand of the Year" at the Africa Fintech Brands Innovation Awards, and "Best World Class Quality Financial Services Company of the Year" at the African Quality Achievement Awards. These recognitions highlight Branch’s unwavering commitment to excellence in both industry leadership and community impact.

As part of its long-term strategy, Branch continues to focus on projects that have a meaningful and lasting impact. By supporting organizations like the SOS Children’s Village, Branch aims to create opportunities that foster growth, education, and empowerment for underserved populations.
For more information about Branch International Finance Company Limited and its community initiatives, please visit branch dot com dot ng or follow @branch_ng on Instagram.




About Branch International Finance Company Limited:
Branch International Finance Company Limited is a leading fintech company dedicated to providing accessible and reliable financial services to individuals and businesses across Africa. Through its cutting-edge mobile app, Branch offers instant loans, investment opportunities, and other financial solutions that empower users to achieve their financial goals. To download the Branch app, visit: Google Play Store.

Recently in Osogbo, Osun State, Guinness Nigeria, through its iconic brand Orijin, marked the 4th edition of its sponsorship of the Osun Osogbo Festival with a vibrant celebration and an impactful N4,000,000 grant presentation to empower indigenes. This year's event, which took place at the Ataoja Palace on the 30th of July 2024, themed "Inspired by Our Roots," underscored Orijin's commitment to spotlighting individuals inspired by their cultural heritage.

The highlight of the event was the presentation of the N4,000,000 grant to 20 beneficiaries, each engaged in crafts and businesses such as Tie & Dye Adire-making, Ofi weaving, farming, hairdressing, and more. These grants, part of a larger initiative that has seen Orijin donate N16 million since 2021, are designed to preserve and promote these invaluable skills while fostering employment and entrepreneurship among Osogbo indigenes. To date, Orijin has empowered over 140 people through this initiative.

His Royal Majesty, the Ataoja of Osogbo, Oba Jimoh Olanipekun, commended Orijin for its unwavering commitment to preserving cultural heritage and empowering the community for the fourth consecutive year. "Orijin has always been a friend of the House," he remarked, "And their innovative celebration of the Osun Osogbo festival with us is truly commendable. I encourage other brands to follow their example, particularly in supporting local businesses and uplifting the people of Osogbo with their annual grant." He concluded by praying for the continued success of Orijin and the entire Guinness Nigeria PLC.

One of the beneficiaries, a Lateef Oluwatoyin, expressed her heartfelt gratitude: "This grant has changed my life in ways I never imagined. In these tough economic times, Orijin's support has indeed been helpful. It has not only provided me with the financial means to sustain my business but has also refueled my belief in the future. I can now continue to create beautiful Adire fabrics, preserving our heritage and supporting my family."

Another beneficiary, Bello Abdujeleel, a trader, shared his heartfelt gratitude: "Thanks to Orijin's support, I can now expand my trade and provide a better future for my children. Truth be told, things have been really tough for many of us, but this grant has given us a chance to breathe and push ahead. It's more than just money; it's hope and an opportunity to build a better life while keeping our traditions alive."

The courtesy visit and grant presentation concluded with a memorable photo session with the King and the beneficiaries, capturing the spirit of cultural pride and community support. As the Osun Osogbo Festival continues to celebrate Nigeria's rich cultural heritage, Orijin remains committed to empowering indigenes and encouraging them to draw inspiration from their vibrant roots.

Follow Orijin on social media @OrijinNigeria on Facebook and @Orijin_Nigeria on Instagram for more information about orijinal festivals and events.

Lagos, Nigeria – 7th August 2024– Branch International Finance Company Limited, a leading fintech brand dedicated to transforming the financial landscape in Africa, is thrilled to announce its recognition as the "Most Innovative Loan & Finance Brand of the Year 2024" at the 5th edition of the Africa Fintech Brands Innovation Awards, organized by the Africa Technology Congress (AFTC). The award ceremony took place on July 31st, 2024, at The Civic Centre in Victoria Island, Lagos, Nigeria.
This accolade is a testament to Branch's unwavering commitment to delivering cutting-edge financial solutions and exceptional services that meet the evolving needs of its customers. Branch has consistently demonstrated innovation in its approach to loan and finance services, earning the trust and loyalty of millions across the continent.
The Africa Fintech Brands Innovation Awards is a prestigious event that celebrates excellence and innovation within the fintech industry. This year, the award for "Most Innovative Loan & Finance Brand of the Year" was highly competitive, with numerous top-tier brands vying for the title. Branch's victory underscores its position as a trailblazer in the fintech space, continually setting new benchmarks for innovation and customer satisfaction.
Speaking on this remarkable achievement, Dayo Odulate-Ademola, Managing Director Nigeria, at Branch International, said, "We are immensely honored to receive this award from the Africa Technology Congress. It is a reflection of our dedication to providing innovative financial solutions that empower individuals and businesses across Africa. At Branch, we are committed to driving financial inclusion and transforming lives through accessible and reliable financial services. This recognition inspires us to continue pushing the boundaries of what is possible in the fintech industry."
Branch's innovative approach includes leveraging advanced technology to offer instant loans, investment opportunities, and other financial services via its user-friendly mobile app. The company's commitment to transparency, customer-centricity, and technological excellence has set it apart as a leader in the industry.
As Branch celebrates this milestone, it remains focused on its mission to make financial services more inclusive and accessible to all. The company is poised to introduce even more groundbreaking solutions that will further enhance its customers' financial experiences and contribute to the growth and development of the African fintech ecosystem.
For more information about Branch International Finance Company Limited and its innovative financial solutions, please follow @branch_ng on Instagram or visit https://branch dot com dot ng/

-ENDS-



About Branch International Finance Company Limited:
Branch International Finance Company Limited is a leading fintech company committed to providing accessible and reliable financial services to individuals and businesses across Africa. Through its cutting-edge mobile app, Branch offers instant loans, investment opportunities, and other financial solutions that empower users to achieve their financial goals. To download the Branch app on playstore.

Osogbo, August 12th, 2024 –The Orijin village at the Freedom Park in Osogbo was a hub of excitement as Saheed Osupa took to the stage at the Orijinal Festival, a highlight of the Annual Osun Osogbo Festival. It proved to be a spectacular event that left a lasting impression on all who attended The grand entry of Saheed Osupa marked the climax of the evening as the brand ambassador of Orijin dazzled the audience with an almost two-hour set that featured some of his greatest hits. His deeply rooted sound resonated with the audience, who sang along to every lyric, creating an electrifying atmosphere.

The experience, attended by nearly 2,000 guests, was more than just a musical event. It was a celebration of cultural heritage and the enduring power of roots. The night also featured a raffle draw, where lucky winners walked away with prizes such as food items, household appliances, and more.

Follow Orijin @OrijinNigeria on Facebook and @Orijin_Nigeria on Instagram for more information about orijinal festivals.

See pictures here.

Premium iconic Beer, Guinness™ is proud to announce its return as Gold Sponsor for the 9th season of Big Brother Naija! This electrifying collaboration promises an unforgettable season filled with vibrant personalities, and captivating tasks that will keep viewers on the edge of their seats.


Guinness™ has had a long partnership with DSTV, over many years, and across multiple properties. As Gold Sponsor of Season 9, Guinness™ a brand synonymous with bold innovation and a vibrant spirit will continue their support of creativity and colorful expressions, celebrating the housemates and audiences as they shine brightest.


For everyone who will tune in, Season 9 of Big Brother Nigeria promises to be an exciting showcase of talent, creativity, endless strategy, unexpected alliances, and healthy drama. Viewers can also expect exclusive content, exciting activations, and unforgettable experiences from Guinness™. Mark your calendars and clear your schedules for the most exciting 71 days, starting, Sunday the 28th of July.


The Category Head of Beer, Mayor Esiaba added “We’re happy to continue our partnership with DSTV this season, as Gold partners for Big Brother Naija Season 9. The Big Brother Nigeria platform mirrors the vibrancy, creativity and expression, that Nigeria’s favorite Stout, Guinness™ is renowned for, serving Nigerians for over 74 years. Viewers can look forward to another extraordinary, exciting season, filled with surprises and engaging activations across our five (5) electrifying Saturday Night parties, two show-stopping tasks co-created with Big Brother, and exclusive watch parties at prime locations outside the house, with lots of Guinness™ fueling fun experiences.”


Unlock a world of BBNaija fun with Guinness™ ! Don't miss a single moment this season. Follow Guinness™ journey alongside Biggie's housemates on social media. Use the hashtags #BBNaijaS9xGuinness and #BlackShinesBrightest or follow @GuinnessNGR to stay on top of the latest developments, engage in the conversation, and be a part of the electrifying Guinness experience!

From Record Jersey to Roaring Crowds: How Guinness Became a Nigerian Football Legend


Nigeria, a vibrant nation woven from over 300 ethnicities, finds a powerful unifier in football. For over a decade, Guinness has fuelled this passion, carefully curating unforgettable football experiences.

The premium beer brand, Guinness, has unified people though it’s power of goodness and communion and has been a catalyst behind some of the best football moments to life in shared optimism. Guinness saw not just a game, but a beating heart, a chance to unite this diverse nation under the banner of the beautiful game. In 2013 the brand, in a record-breaking feat unveiled the world's largest Nigerian jersey – a powerful symbol of unwavering support for the Super Eagles. This wasn't just a jersey; it was a battle cry.


Guinness knew support went beyond a giant piece of cloth. They launched the "Fly With the Eagles" campaign, whisking 200 lucky fans on an all-expenses-paid trip to cheer on the Nigeria team in South Africa. The roar of the crowd, the shared hope, the electrifying energy – it was a journey etched in memory, culminating in a glorious victory – the AFCON 2013 trophy hoisted high!


The love for football, particularly the Premier League, burns bright in Nigeria. Guinness recognized this and became the official broadcast partner with Multichoice/SuperSport. Every electrifying goal, every nail-biting save, was beamed directly into homes across the nation, but the story doesn’t end there.

“Every Minute Made of More” consumer promotions and celebratory ad campaigns kept the excitement bubbling throughout the 2015 football season.
Guinness wasn't just about the big leagues, but also believed in nurturing local talent. In 2017, an icon walked onto Nigerian soil – Thierry Henry. His presence ignited a fire in young players' hearts, a testament to Guinness' commitment to growing the beautiful game from the roots up. The following year (in 2018), Guinness partnered with Rio Ferdinand, another legend celebrating the unwavering spirit of Nigerian fans with a country wide tour – a spirit truly "Made of More."

Fast forward to 2019. Guinness wasn't satisfied with just watching the game; they wanted fans to experience it. Enter Guinness Night Football – a multi-sensory extravaganza of nighttime five-a-side matches across Uganda, Kenya, Cameroon, and of course, Nigeria. This wasn't just any tournament; it was a celebration of passion, featuring teams battling it out under the floodlights, culminating in a final night in Lagos with celebrities like Rio Ferdinand and others not just cheering but joining in the five aside games with fans. The night wasn't complete without the electrifying performances of top African artists, blending music and football for a memorable experience that resonated deep within the soul.


Post pandemic, Guinness remained steadfast. They renewed their partnership with SuperSport, ensuring Nigerians wouldn't miss a single Premier League moment. What more you would ask? In 2022, in the spirit of fandom, Guinness surprised 20 superfans with a trip to witness the magic of the EPL live in London.


Because fans deserve more, Guinness Matchday, launched in September 2023 to deliver epic live football viewing experience to fans across major cities in Nigeria in events with Giant screens, 360 surround sound and supercharged celebrations of culture through Music and Fashion.


The resounding success of the event transcended simply watching the game. It was about immersing yourself in the atmosphere, the shared passion, and the electricity of live football. Over 500,000 fans were directly reached, with a staggering 1.4 million live radio community tuning in weekly to the Guinness Matchday Review Radio shows. The digital footprint exploded, reaching an incredible 61 million and generating 11.5 million engagements.

Guinness' commitment extends beyond one-off events. Partnerships with giants like MTN and Showmax ensure fans enjoy data discounts and free access to live matches, extending the reach of the beautiful game further than ever before. This dedication to creating unforgettable experiences is what truly sets Guinness apart. Understanding that football is more than just a game; it's a shared passion that binds Nigerians together.
This is just one chapter in the incredible story of Guinness and Nigerian football fandom. Looking to the brighter future, weaving the magic, stitching football even deeper into the very fabric of Nigerians, Guinness announced its first-ever four-year global football partnership with the Premier League to kick-off 2024/25 season.

Guinness will use its distinctive marketing, creative advertising, and history of activating world-class sports sponsorships to create fun and engaging fan experiences. The partnership will look to continue to support and uplift the football community, on and off the pitch, and inspire new connections between its own consumers and passionate Premier League fans in Nigeria and around the world.

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