₦airaland Forum

Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s job seekers require specialized skills to help them stand out from the crowd.
While some colleges, universities and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators are struggling to provide the essential skills students need.
In this article, we explore some key digital skills educators should offer in their portfolio to meet student and industry needs.
1. Social Media
According to a recent study, there are 2.7 billion active social media users worldwide. Of these, 2.5 billion are active users on mobile devices. These figures show a 30% increase in mobile social users in just a year which is projected to increase year-on-year.
The ability to understand and utilize social media effectively is a core skill every professional should have. Social media marketing goes beyond posting a tweet or Facebook update; it is about understanding the dynamic relationship between brands, influencers and consumers. To put it simply, businesses need to reach out to customers in ways that will drive traffic to their website—or product—for potential conversion.
Social media has permeated the fabric of our society, and become the primary source of communication and information flow between content creators and consumers. Educators who recognize social media’s influence should understand the intricacies of each platform and its potential influence to maximize community engagement in order to provide graduates with valuable and applicable skills.
2. Search Engine Marketing
Beyond social media, search engine marketing (SEM) is one of the most influential disciplines that marketers have come to rely on. To put things in perspective, more than 6.5 billion SEM results are carried out each day with Google accounting for 77% of that traffic.
Students with SEM experience will be able to increase the visibility of a company’s website on a search engine (e.g., Google) primarily via paid advertising. By doing so, the business will attract valuable web traffic from the search engine results page.
By using SEM, students will be able to capture part of the 6.5 billion search traffic results. That is why marketers, Content Managers and webmasters spend a great deal of time optimizing their websites and ad campaigns to ensure the highest conversion rates possible.
Most companies are in the business of selling products or services. It is therefore imperative that their brand is easily found online amongst their competition. Job seekers need to have a working knowledge of search marketing if they can understand the bigger context of their job function.
3. Analytics
According to Forbes, only 22% of marketers claim that their data-driven marketing initiatives are achieving significant results.
Peter Drucker, a leader in management education and often described as the founder of modern management, has this to say:
“If you can't measure it, you can't manage it.”
Data analytics essentially allow students to make educated and data-driven decisions in their roles. Numbers define whether a campaign was successful, and by what percentage. The key to analytics is knowing what data to collect and measure in order to improve the next campaign. Companies do not want to waste valuable marketing dollars based on trends or gut instincts. It’s all about maximizing each campaign’s effectiveness and optimize the return on investment.
Analytics typically go hand-in-hand with SEM. These two complementary skills work together to ensure a business understands what consumers want, and how best to attract and retain their attention.
4. Content Marketing
Content comes in many forms – blog posts, videos, podcasts, infographics, even social media status updates.
53% of marketers say blog content creation is their top inbound marketing priority - HubSpot
Marketers may spend their time optimizing keywords and advertising campaigns, but content is still king. After all, a website or social media page is driven by its content and without it, customers have no way of understanding the benefits of a product or service.
Content is crucial in driving brand awareness and can establish brands or influencers as thought leaders. Therefore new hires need to understand the importance of creating not just content, but content that is relevant to keyword research and optimizing them in a strategy.
Others are website Designing, Display Advertising, AdWords etc
Contact me via WhatsApp on the number below to be part of our training for free.
Odubanjo Babatunde
08132897639

Over the past decade, companies across industries have digitized their operations and processes. Even now, businesses are employing artificial intelligence to streamline workflows and supply chains. As a result, today’s job seekers require specialized skills to help them stand out from the crowd.
While some colleges, universities and training providers have modified or expanded their curriculum to meet this growing demand for digital know-how, many educators are struggling to provide the essential skills students need.
In this article, we explore some key digital skills educators should offer in their portfolio to meet student and industry needs.
1. Social Media
According to a recent study, there are 2.7 billion active social media users worldwide. Of these, 2.5 billion are active users on mobile devices. These figures show a 30% increase in mobile social users in just a year which is projected to increase year-on-year.
The ability to understand and utilize social media effectively is a core skill every professional should have. Social media marketing goes beyond posting a tweet or Facebook update; it is about understanding the dynamic relationship between brands, influencers and consumers. To put it simply, businesses need to reach out to customers in ways that will drive traffic to their website—or product—for potential conversion.
Social media has permeated the fabric of our society, and become the primary source of communication and information flow between content creators and consumers. Educators who recognize social media’s influence should understand the intricacies of each platform and its potential influence to maximize community engagement in order to provide graduates with valuable and applicable skills.
2. Search Engine Marketing
Beyond social media, search engine marketing (SEM) is one of the most influential disciplines that marketers have come to rely on. To put things in perspective, more than 6.5 billion SEM results are carried out each day with Google accounting for 77% of that traffic.
Students with SEM experience will be able to increase the visibility of a company’s website on a search engine (e.g., Google) primarily via paid advertising. By doing so, the business will attract valuable web traffic from the search engine results page.
By using SEM, students will be able to capture part of the 6.5 billion search traffic results. That is why marketers, Content Managers and webmasters spend a great deal of time optimizing their websites and ad campaigns to ensure the highest conversion rates possible.
Most companies are in the business of selling products or services. It is therefore imperative that their brand is easily found online amongst their competition. Job seekers need to have a working knowledge of search marketing if they can understand the bigger context of their job function.
3. Analytics
According to Forbes, only 22% of marketers claim that their data-driven marketing initiatives are achieving significant results.
Peter Drucker, a leader in management education and often described as the founder of modern management, has this to say:
“If you can't measure it, you can't manage it.”
Data analytics essentially allow students to make educated and data-driven decisions in their roles. Numbers define whether a campaign was successful, and by what percentage. The key to analytics is knowing what data to collect and measure in order to improve the next campaign. Companies do not want to waste valuable marketing dollars based on trends or gut instincts. It’s all about maximizing each campaign’s effectiveness and optimize the return on investment.
Analytics typically go hand-in-hand with SEM. These two complementary skills work together to ensure a business understands what consumers want, and how best to attract and retain their attention.
4. Content Marketing
Content comes in many forms – blog posts, videos, podcasts, infographics, even social media status updates.
53% of marketers say blog content creation is their top inbound marketing priority - HubSpot
Marketers may spend their time optimizing keywords and advertising campaigns, but content is still king. After all, a website or social media page is driven by its content and without it, customers have no way of understanding the benefits of a product or service.
Content is crucial in driving brand awareness and can establish brands or influencers as thought leaders. Therefore new hires need to understand the importance of creating not just content, but content that is relevant to keyword research and optimizing them in a strategy.
Others are website Designing, Display Advertising, AdWords etc

Contact me via WhatsApp on the number below to be part of our training for free.

Odubanjo Babatunde
08132897639

Digital Skills Essential For University Students Across The Globe
Analytical skills? Check.
Communication Skills? Check.
Digital Skills? Hmm.
Do you consider digital skills necessary? Everyone else does. Other than the creators of fantasy novels and sci-fi movies, no one would have predicted fifty years ago how our lifestyles today would revolve around hand-held devices and the digital world.
Technology has become so integrated in everyday life that we can hardly remember what the world looked like before our multi-device, constant-connectivity fantasy future became today's reality.
It’s expected that technology will become even more intuitive and ingrained in our daily life, and this leads to one important conclusion: the better equipped we are to handle this technological shift, the better our adjustment to it.
Some digital skills are no-brainers; for example, today's 5- and 6-year-old children know how to type and surf the web, a skill that adults might require a bit of studying and effort to fully master.
Digital skills are part and parcel of higher education, and an important part of life for university students. Learning these key aspects of the 21st-century technology that surrounds us can only benefit students in their pursuit of knowledge.
Contact me via WhatsApp on the number below

Odubanjo Babatunde
08132897639

Digital Skills Essential For University Students Across The Globe
Analytical skills? Check.
Communication Skills? Check.
Digital Skills? Hmm.
Do you consider digital skills necessary? Everyone else does. Other than the creators of fantasy novels and sci-fi movies, no one would have predicted fifty years ago how our lifestyles today would revolve around hand-held devices and the digital world.
Technology has become so integrated in everyday life that we can hardly remember what the world looked like before our multi-device, constant-connectivity fantasy future became today's reality.
It’s expected that technology will become even more intuitive and ingrained in our daily life, and this leads to one important conclusion: the better equipped we are to handle this technological shift, the better our adjustment to it.
Some digital skills are no-brainers; for example, today's 5- and 6-year-old children know how to type and surf the web, a skill that adults might require a bit of studying and effort to fully master.
Digital skills are part and parcel of higher education, and an important part of life for university students. Learning these key aspects of the 21st-century technology that surrounds us can only benefit students in their pursuit of knowledge.

Living in the 21st century requires digital skills in order to keep up with trends. contact me via WhatsApp on d number below.

Odubanjo Babatunde
08132897639

We are living in a digital world. As technology advance and consumers are becoming more switched on than ever before, it's never been more important to understand how to harness the power of digital technologies to help improve your career prospects, boost brand awareness, and branch out to your target audience in a way that commands results.
As the world evolves, most businesses and organizations have gone through, or are at least preparing for, a certain degree of digital transformation. In fact, 27% of senior executives rate digital transformation as now being ‘a matter of survival’. What's more, a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years.
It's plain to see that acquiring digital skills and gaining new qualifications is the key to success in the modern age - and whether you're a young upstart looking to climb the career ladder, the founder of a startup, or a senior executive in charge of a large team, a failure to keep up with the times could prove disastrous.

interested parties should send their emails to the contact number below via WhatsApp for the specifics of the programme.
Thanks
Odubanjo Babatunde
08132897639