₦airaland Forum

ChiefOkporghe:
@ojasweb.
Can one focus soley on GAds for Digital Products as an Agency?
Or mixed with both Digital and Physical products.
I'm considering Digital Product only as an Agency.
What do you advise?
Is it okay to niche down this way or not?

Thanks.
Well done for all your knowledge shared.

It is actually very okay to niche down and go in all to do the work.

For years i do not accept to manage e-commerce business in Africa and i still don't.

I primarily manage e-commerce for businesses in USA, and CA.

When some challenges that can negatively affect the ads performance are beyond your control, then you better don't put head.

One of my reasons for not managing e-commerce ads in Africa (primarily Nigeria) is due to the POD.

So, it is a good one to niche down.

ojasweb:
It is actually very okay to niche down and go in all to do the work.

For years i do not accept to manage e-commerce business in Africa and i still don't.

I primarily manage e-commerce for businesses in USA, and CA.

When some challenges that can negatively affect the ads performance are beyond your control, then you better don't put head.

One of my reasons for not managing e-commerce ads in Africa (primarily Nigeria) is due to the POD.

So, it is a good one to niche down.

Your response is very much appreciated.
Thank you sir.

@ojasweb,
Do you also run Facebook Ads?

Awesome!

ojasweb:
In 2014, i joined Fiverr to work as a freelance blog post writer, and after some months, i decided to switch to Google ads manager since at the time, Google ads manager are very few on Fiverr.

Within a few days of creating my Google ads gig on Fiverr, i got my first order from someone in Canada.

Luckily enough for me, this person has never used Google ads before at the time, so he doesn't have much expectations.

He wanted to give it a try to know if it will be profitable for him to continue using it.

He proceeded by creating his AdWords account and submitted the details for me to start the work.

I got everything setup within some minutes and the ads started running that same day.

Within a week, the client started seeing some patronage in his physical store in Manitoba, Canada. By the way, he owns a computer repairs business and looking for more patronage.

With the improvement in patronage as reported by the client, i feel much relieved and develop even stronger interest in mastering Google ads.

ChiefOkporghe:
@ojasweb,
Do you also run Facebook Ads?

No, i don't do Facebook ads. I have also declined the request from my Google ads clients asking me to manage their FB ads.

ojasweb:
No, i don't do Facebook ads. I have also declined the request from my Google ads clients asking me to manage their FB ads.

Wow. You're so focused.

ojasweb:
No, i don't do Facebook ads. I have also declined the request from my Google ads clients asking me to manage their FB ads.

Do you have a particular reason for not doing Facebook ads? Kindly share with us please. Thanks.

maak400:
Do you have a particular reason for not doing Facebook ads? Kindly share with us please. Thanks.

From beginning, my primary interest in Google ads in data and broader reach across platforms; Google search, YouTube, Gmail, maps, play store, blogs, etc.

As for Facebook, i have used it for my personal businesses, however, they have a way of frustrating and discouraging users.

One thing about Google ads is that you will never lose access to your data and assets should your account gets suspended.

You can always go back to suspended account to see the data and the assets, unrestricted.

Unfortunately, once your account is disabled on Facebook, you lose everything including your money (if you fund manually).

If you are suspended on Google, you can get a refund if you have money in your account.

Except in rare cases, Google won't suspend your ads account and suspend your business page at the same time.

Unfortunately, in most cases Facebook will suspend your ads account and suspend almost everything associated with the ads account.

If you leave your Google ads account inactive for years, the account might be cancelled, but not suspended. And when you login again, you can simply reactivate the account and continue your ads.

Facebook will suspend an account that has not been used for months for no valid reasons.

These are some of my personal reasons.

Thanks for your response. I do Facebook ads, but I noticed that it doesn't produce the expected results. Seems they are just raking ad revenue, without giving advertiser real value.

ojasweb:
From beginning, my primary interest in Google ads in data and broader reach across platforms; Google search, YouTube, Gmail, maps, play store, blogs, etc.

As for Facebook, i have used it for my personal businesses, however, they have a way of frustrating and discouraging users.

One thing about Google ads is that you will never lose access to your data and assets should your account gets suspended.

You can always go back to suspended account to see the data and the assets, unrestricted.

Unfortunately, once your account is disabled on Facebook, you lose everything including your money (if you fund manually).

If you are suspended on Google, you can get a refund if you have money in your account.

Except in rare cases, Google won't suspend your ads account and suspend your business page at the same time.

Unfortunately, in most cases Facebook will suspend your ads account and suspend almost everything associated with the ads account.

If you leave your Google ads account inactive for years, the account might be cancelled, but not suspended. And when you login again, you can simply reactivate the account and continue your ads.

Facebook will suspend an account that has not been used for months for no valid reasons.

These are some of my personal reasons.

I

maak400:
Thanks for your response. I do Facebook ads, but I noticed that it doesn't produce the expected results. Seems they are just raking ad revenue, without giving advertiser real value.

So you mean Facebook ads are not as effective as people think

Obierika:
So you mean Facebook ads are not as effective as people think

Not as effective in my opinion. Especially with lead generation.

This thread brings back great memory.

Ojasweb has come a long way.

Now we'll be launching the first phase of our project in the next few months.

I'll update this thread with photos very soon.

There are FOUR broad categories of policies in Google Ads:

1. Google Ads Policy (the primary policy)
2. Platform and network policies (Google Search, YouTube, Shopping, Maps, Display Network, etc.)
3. Government regulations (safety, data protection, consumer protection, etc.)
4. Business-influenced policies (trademarks, copyrights, brand complaints, etc.)

Each category carries a different level of weight and enforcement.

If your ads violate the primary Google Ads Policy, it can be extremely difficult to run your ads unless the issue is properly resolved.

However, if the issue falls under the other three categories, there may be ways to navigate the challenge using the right strategies and compliance adjustments.

If you’re facing ad disapproval issues, the first step toward resolving them is identifying which category the policy belongs to.

Some violations can lead to immediate account suspension.

For example, if Google detects “Circumventing Systems,” your account may be suspended without prior warning.

Most violations that result in immediate suspension usually fall under the primary Google Ads Policy.

Become familiar with these policies, and you’ll be able to prevent and resolve many Google Ads issues more effectively.

Cheers!