₦airaland Forum

DSTV is currently complaining that subscribers have dropped massively in Nigeria.

So you people were serious when you said you will stop subscribing?

Thoughts on this ?

Multichoice Blames Nigeria’s Economy For Decline In DStv Subscribers

African Pay-TV operator, Multichoice Group, has blamed Nigeria’s economy as DStv active subscribers in the country declined by 18 per cent.

The company stated this on Wednesday in its financial result for the year, which ended March 31, 2024.

It said the decline in Nigeria affected its overall subscriber database leading to a 9 per cent decline for the year.

The total subscription figure for Nigeria was not stated as it is lumped with other operating units outside South Africa tagged as ‘Rest of Africa’ (RoA).

Multichoice reported that the 18% decline in Nigeria brought the RoA’s total active subscribers down by 13% to 8.1 million from 9.3 million in 2023.

“The group’s 9% decline in active subscribers was mainly due to a 13% decline in the Rest of Africa business as mass-market customers in countries like Nigeria had to prioritise basic necessities over entertainment, while the South African business showed more resilience with a 5% decline.

“The Nigerian economy and consumers faced persistent challenges through FY24. The removal of fuel subsidies, sharp currency depreciation with the official naira halving in value, inflation climbing to over 30%, and higher emigration of the middle and upper class drove an 18% YoY decline in active subscribers,” the company said.

Multichoice added that this also reduced Nigeria’s contribution to the Rest of Africa revenues from 44% to 35%.

It noted, however, that Ghana saw a similar subscriber trend given an inflation rate that is still above 20 per cent.

Multichoice further stated that due to the challenging market dynamics, the short-term focus of its RoA (Nigeria, Angola, Kenya, Ghana, and Zimbabwe) business was shifted from subscriber growth to safeguard profitability and cash flows.

“Several cost-saving initiatives were implemented, including scaling back significantly on decoder subsidies (-46% YoY or ZAR1.3 billion), and reducing selling, general, and administrative (SG&A) costs by ZAR500 million. These interventions enabled the Rest of Africa business to increase trading profit by 48% YoY to ZAR1.3 billion,” it said.

Recall that Ahead of the implementation of Multichoice’s new subscription prices on May 1, a Competition and Consumer Protection Tribunal (CCPT) sitting in Abuja issued an order restraining the company from implementing the new prices based on a case filed by a Nigerian customer.

LEADERSHIP reported that Multichoice ignored the court order and implemented the new prices which prompted the Tribunal to slam a N150 million fine on the company for challenging the jurisdiction of the court.

The verdict delivered by three of the panel led by Thomas Okosu, also ordered Multichoice to give Nigerians a one-month free subscription on DSTV and GOTV.

https://leadership.ng/multichoice-blames-nigerias-economy-for-decline-in-dstv-subscribers/#google_vignette

To dump my multi choice decoder is the second best decision I've taken this year. I'm so glad and proud I took that decision.

Why should they also increase their subscription fee ridiculously?

I dropped mine like 3 years ago got a smart TV and did the maths. Cheaper and more options, never had to watch one thing over and over. I remember when DSTV dish was on an average of 4 per house distribution.

lol DSTV will not know what will hit them soon.
my 2 neighbors just bought SLTV yesterday and people are dumping DSTV massively.

Customer service called me several times
I keep giving them same response

If you be me. Shey u go sub. One even laughed mildly.

I sha pray make dem no sack am.. Coz i said it in a way that u must giggle small

Na Tinubu cos am.

How can we subscribe to be watching an 80year old man fall yakata every second?
It's touching my heart abeg. I no wan feel bad again.

mcdon024:
DSTV is currently complaining that subscribers have dropped massively in Nigeria.

So you people were serious when you said you will stop subscribing?

Thoughts on this ?

Source: Babablu media


Modified: A source was later added.

The patronage affects other businesses. Many parked their cars, less petrol is being sold.

So DSTV complaining is not an isolated case. Many companies have shutdown because of Tinubulation voodoo governance.

The subscription cost is high, again there is no light to watch television even when you subscribe. So, why should we continue to pay?

Except if they agree on pay as you watch.

It will drop more

Am planning to drop mine for SLTV soon

Before Nkor? Any little thing you’ll increase price but never for once have you guys considered to give the customers pay per view which is reasonable & justifiable .
With online streaming coming to limelight multi choice should thread with caution ⚠️. Aside from live matches every other activities is recycled
but as usual OBIDIENTs will still blame this on their King 🤴 Ezechukwu of Igbo land Bola Ahmed Tinubu the chief Tormentor 8

mcdon024:
DSTV is currently complaining that subscribers have dropped massively in Nigeria.

So you people were serious when you said you will stop subscribing?

Thoughts on this ?

Where is your source oga?

One customer service agent called me and I told her "babe, the earlier you hustle for another job the better for you o, me no dey subscribe again o".

mcdon024:
DSTV is currently complaining that subscribers have dropped massively in Nigeria.

So you people were serious when you said you will stop subscribing?

Thoughts on this ?

You guys should close shop and go

I dun drop DStv since na

Complaining to who?

They're not serious.

I dropped mine 2 years ago.

They ain't see shit yet

For many Nigerians, DSTV subscription has dropped low in the Scale of Preference.

E remain MTN

Hehehe.

Them go explain taya .

Only euro 2024 wan makee subcribe today

Hmm

Which light u wan use? I pay subscription, you pay 100k per month to enjoy it a little. 100k fuel give u less than 130 liters.how much be salary? Na dstv we come achieve?

People are struggling to feed. This ones are talking about DStv subscription.

Sorry

I have abandoned GOTv and DSTV long ago. I watch YouTube.

venabili:
Only euro 2024 wan makee subcribe today

Euro, Copa America and Olympics.

Dem go soon leave Nigeria for Emilokan

.

Zonefree:
To dump my multi choice decoder is the second best decision I've taken this year. I'm so glad and proud I took that decision.

What's the first