₦airaland Forum

BoldBrainz:
This is a very myopic take from top to bottom. You know that right?

pulling investment due to poor roi is a myopic take? wow! Now please tell me what your wonderful take on this situation is. i am all ears.

Acidosis:
Economy don hit them badly. How can a nation of over 180 million people have only about 200k active subscribers? Even that number is questionable given recent economic trends.

I think I now understand why many Nigerian movie producers and their audience ran to YouTube. YouTube is Netflix biggest competitor in Nigeria and that's because YouTube is free (with ads of course). So, Nigerians are neither subscribing on YouTube nor Netflix to see their Nollywood movies. Buying data is already by the grace of God. Make YouTube premium ($13/monthly) mandatory on YouTube, and watch Nigerians return to NTA with the speed of light.

Dstv is not even an option because both the producer and the audience are not willing to go back to Egypt (i.e., decoders and cable TV).

Those YouTube films are low-budget films. Netflix movies are much better. However, I agree that Nigeria has a massive broke population that is less likely to pay for subscriptions or patronise a service or buy a product online. That's why content creators who attract American and European audiences earn more than those who attract massive Nigerian audience.

FameGlory:
It's not a tribal thing bro.

She broke the record for Nigeria and she is from the SE.

We are proud of her.

It was Funke Akindele's movie that broke the record..

You and your illiterate blodas should stop twisting stories due to your Incurable bitterness.

Hypertension due to bitterness killed many of your blodas this year alone. One of them was buried about a week ago.

Mariangeles:
They can't.
Not with the million+ views Nigerian movies generate on YouTube within days after uploading.
Other African countries, including the Caribbeans can't do without Nigerian movies, and Nigerians deliver.
Nigerian movie producers give YouTube good content.

You're right. But if YouTube became fully premium, it would mean that all videos would only be available to paid members. Movie producers should really seek other alternatives. Anything can happen, hmm

Mariangeles:
Madam Vanessa, I don't know why you like shaking tables so much.
Are you by any chance related to Reno?

My dear since these people have sworn not let my people have peace, I have also sworn not to give them peace too.

AareGaa:
It was Funke Akindele's movie that broke the record..

You and your illiterate blodas should stop twisting stories due to your Incurable bitterness.

Hypertension due to bitterness killed many of your blodas this year alone. One of them was buried about a week ago.

Those people are really pathetic and fake.

The first two monikers to comment on this thread have spiritual problems.

MadamVanessa:




It's clear that the current state of Nollywood is underwhelming. The storylines have become predictable and lack depth, making it easy to guess the ending before the movie even starts.

I want to emphasize that my criticism is not directed at any particular tribe, but rather at the industry as a whole. However, I do think that the influx of southwest influence in Nollywood lately has contributed to its decline in global reputation. The industry had gained international recognition and respect when it was all Igbos affairs, but it seems to have lost its way in recent years.

Sister you are wrong, when it was an igbo affair it was all about quantity not quality. If you cannot shout, you cannot be a good nollywood actor/actress. The cinematography was totally crap. The Yorubas like Kunle Afolayan who I personally don't like brought a new edge in nollywood. Kunle went to Film school abroad and he and a few others raised the bar and gave nollywood some sweet movies that is at least quality. Though we must say, there is still alot of work to be done in nollywood. Now with the way, nollywood is, it's not about tribe. There are Igbos, Yorubas, Northerners, and even Ibibios like Emem Isong giving the industry its best. Lets not make it a tribal thing please.

Due to greedy, every actor and actress is now a producer, producing low budget movies with wack story lines.

Maybe they’re not making returns. Every company is in business to make profit.

MadamVanessa:




It's clear that the current state of Nollywood is underwhelming. The storylines have become predictable and lack depth, making it easy to guess the ending before the movie even starts.

I want to emphasize that my criticism is not directed at any particular tribe, but rather at the industry as a whole. However, I do think that the influx of southwest influence in Nollywood lately has contributed to its decline in global reputation. The industry had gained international recognition and respect when it was all Igbos affairs, but it seems to have lost its way in recent years.

You forget piracy and whose really involved.

MadamVanessa:




It's clear that the current state of Nollywood is underwhelming. The storylines have become predictable and lack depth, making it easy to guess the ending before the movie even starts.

I want to emphasize that my criticism is not directed at any particular tribe, but rather at the industry as a whole. However, I do think that the influx of southwest influence in Nollywood lately has contributed to its decline in global reputation. The industry had gained international recognition and respect when it was all Igbos affairs, but it seems to have lost its way in recent years.

This your post get as e be oo

MadamVanessa:




It's clear that the current state of Nollywood is underwhelming. The storylines have become predictable and lack depth, making it easy to guess the ending before the movie even starts.

I want to emphasize that my criticism is not directed at any particular tribe, but rather at the industry as a whole. However, I do think that the influx of southwest influence in Nollywood lately has contributed to its decline in global reputation. The industry had gained international recognition and respect when it was all Igbos affairs, but it seems to have lost its way in recent years.

mums. Na them

Acidosis:
You still haven't learned anything from this news. Which Nigerian streaming platform will give you access to over 4,000 premium and multi-million Naira movies and blockbusters for less than 5k a month?

Well, since you want an alternative, movie producers can go back to dstv, where premium subscribers are expected to pay over 15k a month for low quality and low budget movies. How about that?

NTA and TVC are other alternatives though!

Netflix is now 7000 monthly.

Acidosis:
You're right. But if YouTube became fully premium, it would mean that all videos would only be available to paid members. Movie producers should really seek other alternatives. Anything can happen, hmm

I think it benefits YouTube (as well as YouTube content creators) more the way it is now, but who knows...

@ bolded, What would you suggest?

MadamVanessa:




It's clear that the current state of Nollywood is underwhelming. The storylines have become predictable and lack depth, making it easy to guess the ending before the movie even starts.

I want to emphasize that my criticism is not directed at any particular tribe, but rather at the industry as a whole. However, I do think that the influx of southwest influence in Nollywood lately has contributed to its decline in global reputation. The industry had gained international recognition and respect when it was all Igbos affairs, but it seems to have lost its way in recent years.

I concur, 80% of the time it based around Man/Woman relationship, either the man breaks the woman heart or the other way round. Very predictable to the point of boring.

He is actually saying the truth. The influx of Nollywood movies to Netflix has reduced.
I think Showmax is taking up the lead as well as Prime video.
Netflix has enjoyed their time sha.

Douglad:
pulling investment due to poor roi is a myopic take? wow! Now please tell me what your wonderful take on this situation is. i am all ears.

If a deficit in ROI was the reason for Netflix's decision, it is safe to say that they will entirely pull out of the Nigerian market and not refrain from buying our local contents.

Netflix provides diverse contents to its consumers and as long as they still render services within the country, it implies that their consumers are still streaming contents being provided from other countries movie industries, rendering your argument about ROI redundant.

It will even be more reasonable to assume that they stopped because Nollywood lately has become too saturated with the same storylines, thereby reducing users' interests in local contents and subsequently depleting viewership. But arguing that this move results from a failing Nigerian economy, sounds quite nonsensical anyway you slice it.

MadamVanessa:




My dear since these people have sworn not let my people have peace, I have also sworn not to give them peace too.

Abeg, try dey calm down once once.

Truth is, very few nollywood movies are up to standard. Every nincompoop producer out there wants to sell a project to them and they are tired ..🤔

Mariangeles:
They can't.
Not with the million+ views Nigerian movies generate on YouTube within days after uploading.
Other African countries, including the Caribbeans can't do without Nigerian movies, and Nigerians deliver.
Nigerian movie producers give YouTube good content.

Which of the YouTube are you talking about?

Nigerian movies on YouTube are old movies. I don't think you'll see a 2024 Nigerian or any foreign movie on YouTube.

trytillmake:
U sure I doubt this, Netflix dey buy content from all over the world na, different languages from different countries, y dem go stop local content
There is a huge Nigerian and black presence all over the world, who love Nigerian content.
Oga I no believe this.

These companies work with data.

If Nigerian contents is not generating enough revenue then there'll be need for adjustments...

SmartPolician:
Those YouTube films are low-budget films. Netflix movies are much better. However, I agree that Nigeria has a massive broke population that is less likely to pay for subscriptions or patronise a service or buy a product online. That's why content creators who attract American and European audiences earn more than those who attract massive Nigerian audience.

True, I agree.

Sheuns:
This is a huge blow to Nigerian producers. Netflix is the biggest buyer of their content.

Now they have to go back to cinemas, which sadly doesn’t earn as much as Netflix.

Streaming platforms indigenous may not work as well as Netflix because there’s no indigenous platform that can pay in USD talk more of millions.

Make them try YouTube

MadamVanessa:




It's clear that the current state of Nollywood is underwhelming. The storylines have become predictable and lack depth, making it easy to guess the ending before the movie even starts.

I want to emphasize that my criticism is not directed at any particular tribe, but rather at the industry as a whole. However, I do think that the influx of southwest influence in Nollywood lately has contributed to its decline in global reputation. The industry had gained international recognition and respect when it was all Igbos affairs, but it seems to have lost its way in recent years.

What's this wailer and IPOB miscreant saying?

Voltron007:
Netflix is now 7000 monthly.

Wow! I had no idea, haven't subscribed for about 7 months.

smokinloud:
Nigerian youths need to wake up and take responsibility for their future. Instead of constantly blaming politicians like Tinubu for the country's problems, they should focus on finding solutions and contributing to the nation's growth. It's alarming that with a population of over 200 million, we're still reliant on foreign innovation in our film industry - a sector that should be thriving with local innovations and talents.

Craze boy… you people must show your madness on every thread. If we don’t blame Tinubu, na your papa we go blame ?

You are so daft to know that there has to be an enabling environment for people to thrive, and this has to be provided by the government?

Change your weed plug.

Werey!

How many people are watching Nollywood, they are not generating enough traffic and money from Netflix and enough subscriptions that's why...


One person go subscribe share am give all him family member and his friends

BoldBrainz:
If a deficit in ROI was the reason for Netflix's decision, it is safe to say that they will entirely pull out of the Nigerian market and not refrain from buying our local contents.

Netflix provides diverse contents to its consumers and as long as they still render services within the country, it implies that their consumers are still streaming contents being provided from other countries movie industries, rendering your argument about ROI redundant.

It will even be more reasonable to assume that they stopped because Nollywood lately has become too saturated with the same storylines, thereby reducing users' interests in local contents and subsequently depleting viewership. But arguing that this move results from a failing Nigerian economy, sounds quite nonsensical anyway you slice it.

What you are asking is for Netflix to allow other countries subsidise the Nigerian market and that is actually the nonsensical argument here. Netflix is a public company that is expected to show quarterly increase in their revenue and profit if they hope to maintain or grow their current stock price. What you want them to do increases their overall expenses in the Nigerian market without making any extra revenue as the rest of the populace are too poor to afford their subscription.
Allowing Nigerians access to the contents of Netflix without buying local content does not remove a dime from their pocket but adds an extra negligible revenue to their overall earnings. The company is not a charity. South Africa with has 4 times less the population of nigeria has 10 times the amount of subscribers. it is a simple numbers game.


You will have to show proof that the poor quality of nigerian movies is why the number of subscribers has gone down. nigerian consumers have access to the various high quality shows and movies from other countries and if they are also reducing in numbers despite the abundance of high quality content from elsewhere then the data goes deeper than the silly conclusion you made there.

i, on the other hand can actually point to facts of the nigerian economy and how the purchase of non essential goods and services have significantly reduced and deduce that the problem is also what's affecting netflix in the country.

Which tribe come dey south-west

MadamVanessa:




It's clear that the current state of Nollywood is underwhelming. The storylines have become predictable and lack depth, making it easy to guess the ending before the movie even starts.

I want to emphasize that my criticism is not directed at any particular tribe, but rather at the industry as a whole. However, I do think that the influx of southwest influence in Nollywood lately has contributed to its decline in global reputation. The industry had gained international recognition and respect when it was all Igbos affairs, but it seems to have lost its way in recent years.

Haba! How can you bring tribalism into this?! There is a decline across board, simple! Stop trying to turn this into a tribal matter, shame on all of you that do this on every single thread.

Nazgul:
Which of the YouTube are you talking about?

Nigerian movies on YouTube are old movies. I don't think you'll see a 2024 Nigerian or any foreign movie on YouTube.

What!? Are you kidding?