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Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back - TV/Movies (2) - Nairaland

Nairaland ForumEntertainmentTV/MoviesNigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back (13419 Views)

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Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by aieromon(m): 1:44pm On May 10, 2025
Kudos to Ruth Kadiri for taking the leap of faith.

https://www.vanguardngr.com/2024/06/why-i-upload-my-movies-on-youtube-ruth-kadiri/

SmartPolician:
Ruth Kadiri and Uchenna Mbunabo are the richest YouTube moviemakers from Nigeria.
She used to be the laughing stock when she veered into Youtube but now her peers are scrambling for a piece of the action.

https://www.channelstv.com/2025/02/12/video-why-i-released-my-2016-blockbuster-the-ceo-on-youtube-afolayan/
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by SarkinYarki: 1:53pm On May 10, 2025
After scamming Netflix and Amazon
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Wealthoptulent(m): 1:59pm On May 10, 2025
like META dem go soon RUN TOO.. advert wan finish me here on youtube but to pay £12 monthly agai afternetflix, now i made advert my friend and i got CLOSER to my REMOTE we so close nowaday ( to press NEXT or SKIP)

Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Ikaeniyan0: 2:03pm On May 10, 2025
okuya:
Actually all they need is 1,000 subscribers and 4,000 watch time/ hours before being monetized, not 100,000
You're not getting the point Nazgul is passing across
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Ikaeniyan0: 2:04pm On May 10, 2025
Nigerian film makers were busy scamming Netflix and Amazon, why won't they run away?
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by baralatie(m): 2:09pm On May 10, 2025
Nazgul:
On the long run...yes.

But you'd have to build above 100k subscribers and have at least 1m views on your videos before you can start earning something reasonable.

Achieving such requires extremely hard work.
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Mamaafrik1(m): 2:14pm On May 10, 2025
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Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by papiSNEH: 2:19pm On May 10, 2025
SarkinYarki:
After scamming Netflix and Amazon
you dey mind dem.... those companies gives them hundred thousands of dollar to shoot a epic movies but rather na to buy houses for lekki buy cars do bbl dey oppress each other... with change way remain dem go cun shoot low quality movie only sterring 6 people for part1,2,3..
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by InyinyaAgbaOku(m): 3:41pm On May 10, 2025
OriOko88:
You tube wey Yoruba actors don dey cash out from since 2020
Igbos ones too
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by goody234: 3:42pm On May 10, 2025
Ikaeniyan0:
Nigerian film makers were busy scamming Netflix and Amazon, why won't they run away?
They spoil it for others coming behind them ...storyline is always weak with poor production quality or and least i forget very poor sound !!
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Nobody: 3:51pm On May 10, 2025
CorrectionFLuid:
Hopefully. But asides external adverts and endorsements, I don't think the pay will be worthwhile.
With long videos up to 1, 2 and 3 hours, the RPM increases and don't forgot a good number of viewers come from top geo countries
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by RISQUE: 4:17pm On May 10, 2025
Omihanifa:
https://www.theguardian.com/world/2025/may/08/nigerian-film-makers-pivot-to-youtube-as-streaming-firms-pull-back
While YouTube has become an interesting platform for film makers, there's also this recent trend of actresses with fake nyash feeding us with their yeye strong fake nyash
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by descarado: 4:26pm On May 10, 2025
okuya:
Actually all they need is 1,000 subscribers and 4,000 watch time/ hours before being monetized, not 100,000
And they millions of subscribers while churning out movies constantly.

The market is indeed booming for them seriously.


There was a debate about this here like 2 yrs ago.
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by CorrectionFLuid: 4:39pm On May 10, 2025
ediko5:
With long videos up to 1, 2 and 3 hours, the RPM increases and don't forgot a good number of viewers come from top geo countries
Well, let's hope for the best.
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by eepeepook: 4:43pm On May 10, 2025
Our producers should focus on creating short films. That will grant them creative freedom to experiment with movie making techniques. I'm tired of low-quality films. There are some good Nollywood movies. Those are few and far between.
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Nobody: 5:10pm On May 10, 2025
I personally don't like the current full length Nigerian movies on YouTube even though the old ones that includes Sam Loco, Pete Eneh and the likes still make sense. Some of these films are so low budget they don't have a good storyline and the actors and actresses don't even leave the house they act in. There's no variety in locations even character wise, some of them can't act their characters properly.

I'd want us to explore other themes such as Persistence, Loyalty, War, Revenge, Loss of job, Life of a young person after tertiary education, Road rage that led to a cascade of event that connects multiple people, Loss of parents, Crime etc not everytime Love film and Grass to Grace, that's by the way. We need to promote cinema culture again in Nigeria we've come so far putting movies for free like that on YouTube feels like an insult, except you're finding your feet in the industry then you can drop your films on YouTube and if possible do short films 10 to 30 minutes long.

Look at the music scene, see how well they're doing, we need to promote our films as well, some times I see some Nigerian films in some of these Film festivals, it's a thing of pride you know? from Cannes Film Festival to Toronto International Film Festival and other festivals around the world. Maybe we should have an indigenous one as well, believe me there are lots of stories, good stories out there. Then we need to produce and package our films as well, if it is, people would show up in cinemas for these films, host small talks shows on TV, radio, podcasts, outings.

I know funding is an issue when it comes to production in Nigeria, I think as a collective we can achieve more, maybe a group pull in funds kind of like crowd funded projects. Maybe these can then fund the various companies that are involved in production. It can also be a sort of investment, investor pull in money after the person in charge of the film presents all relevant documents and details for the film and are cross checked, though risky Wedding Party is one that did well so there promise.

Or still we can create good films (wey no dey tear pocket) with even the little we have, I've seen some indie films from the US do well also, just have to be strategic about it.
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Konquest: 5:19pm On May 10, 2025
OriOko88:
You tube wey Yoruba actors don dey cash out from since 2020
There are online piracy issues associated with this YouTube method as of movie distribution as stated in the article by an actress who said these IRRESPONSIBLE pirates put their watermarks on other people's movies like they did to hers. It's really pathetic that some online and offline criminals would go to the extent of stealing other people's intellectual property and the regulatory agencies do NOT have a quick solution to deal with this.
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Konquest: 8:00pm On May 10, 2025
Bigwings22:
I personally don't like the current full length Nigerian movies on YouTube even though the old ones that includes Sam Loco, Pete Eneh and the likes still make sense. Some of these films are so low budget they don't have a good storyline and the actors and actresses don't even leave the house they act in. There's no variety in locations even character wise, some of them can't act their characters properly.

I'd want us to explore other themes such as Persistence, Loyalty, War, Revenge, Loss of job, Life of a young person after tertiary education, Road rage that led to a cascade of event that connects multiple people, Loss of parents, Crime etc not everytime Love film and Grass to Grace, that's by the way. We need to promote cinema culture again in Nigeria we've come so far putting movies for free like that on YouTube feels like an insult, except you're finding your feet in the industry then you can drop your films on YouTube and if possible do short films 10 to 30 minutes long.

Look at the music scene, see how well they're doing, we need to promote our films as well, some times I see some Nigerian films in some of these Film festivals, it's a thing of pride you know? from Cannes Film Festival to Toronto International Film Festival and other festivals around the world. Maybe we should have an indigenous one as well, believe me there are lots of stories, good stories out there. Then we need to produce and package our films as well, if it is, people would show up in cinemas for these films, host small talks shows on TV, radio, podcasts, outings.

I know funding is an issue when it comes to production in Nigeria, I think as a collective we can achieve more, maybe a group pull in funds kind of like crowd funded projects. Maybe these can then fund the various companies that are involved in production. It can also be a sort of investment, investor pull in money after the person in charge of the film presents all relevant documents and details for the film and are cross checked, though risky Wedding Party is one that did well so there promise.

Or still we can create good films (wey no dey tear pocket) with even the little we have, I've seen some indie films from the US do well also, just have to be strategic about it.
An ABSOLUTELY well-written, brilliant post right above... Deep insights.
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Love800(m): 8:55pm On May 11, 2025
They do give filmmakers money to produce movies?
papiSNEH:
you dey mind dem.... those companies gives them hundred thousands of dollar to shoot a epic movies but rather na to buy houses for lekki buy cars do bbl dey oppress each other... with change way remain dem go cun shoot low quality movie only sterring 6 people for part1,2,3..
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by papiSNEH: 9:16pm On May 11, 2025
Love800:
They do give filmmakers money to produce movies?
yes they do...

https://www.nairaland.com/8286412/netflix-producers-spend-10-movie#133180720
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Love800(m): 11:07pm On May 11, 2025
Re: Nigerian Film-makers Pivot To Youtube As Streaming Firms Pull Back by Longpriq: 3:57am On May 16, 2025
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