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Meta Unveils WhatsApp Monetization Features, Set For Global Rollout - Phones - Nairaland

Nairaland ForumScience/TechnologyPhonesMeta Unveils WhatsApp Monetization Features, Set For Global Rollout (19566 Views)

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Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Great100000(op): 11:45pm On Jun 17, 2025
Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses grow their presence and monetize content.

Meta, in a statement released on Monday, revealed that the Updates tab, which houses both Status and Channels, will now support Channel Subscriptions for exclusive updates, Promoted Channels for discoverability, and Ads in Status for business visibility.

These features mark a significant expansion of WhatsApp’s business model and represent its most ambitious move yet into monetizing the platform.

“We’ve been talking for years about how to build a business on WhatsApp in a way that doesn’t interrupt personal chats. We believe the Updates tab is the right place to introduce that,” Meta said.

Reaching 1.5 billion users


Meta said over 1.5 billion people use the Updates tab daily to view friends’ Status updates or follow creators and public figures via Channels.

With this massive user base, the company sees a clear opportunity to introduce business-friendly tools.

• Explaining the three features, Meta stated that with the Channel Subscriptions, WhatsApp users can now subscribe to their favorite channels, such as news outlets, creators, or sports teams, to receive exclusive content for a monthly fee.

• Through Promoted Channels, it said WhatsApp will begin suggesting new Channels to users based on their interests. This gives creators and businesses their first paid tool to grow visibility on the app.

• For Ads in Status, it said businesses will be able to place targeted ads within the Status feature, similar to Instagram Stories, allowing users to discover new products or services and chat directly with advertisers.

Users’ privacy

Meta emphasized that the new features were built with WhatsApp’s core value of privacy intact.

“Your personal messages, calls, and groups remain end-to-end encrypted, and that includes your Status updates. We’ll never sell or share your phone number with advertisers,” Meta assured.

“To show ads in Status or Channels you might care about, we’ll use limited info like your country or city, language, the Channels you’re following, and how you interact with the ads you see.

“For people who have chosen to add WhatsApp to Accounts Center, we’ll also use your ad preferences and info from across your Meta accounts.


“We will never sell or share your phone number to advertisers. Your personal messages, calls, and groups you are in will not be used to determine the ads you may see,” the company stated.

Meta said the features will be rolled out gradually over the coming months, and Channel admins or businesses eager to get started can already access more information via official WhatsApp Business resources.
Source: https://nairametrics.com/2025/06/16/meta-unveils-whatsapp-monetization-features-set-for-global-rollout/

Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by agulion: 5:56am On Jun 18, 2025
Nice one, skull mining can never make you rich think well and become rich
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Abaziaka: 6:01am On Jun 18, 2025
I hope these monetization will not float the WhatsApp space with some rubbish just for the sake of monitization
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by helinues:
Facebook monetization program, the sincerity about it is questionable, now they want to introduce same on WhatsApp

Facebook weekly challenge to meet up with the requirements for monetization is purely a waste of time as the challenges are unending
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by FutureFocus: 7:00am On Jun 18, 2025
Thank God, More option to sell now, this will be a game changer, we cant wait for every opportunity to have alternative means in case
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by SageTravels: 7:00am On Jun 18, 2025
Next is ebook or selar products on how to monitize WhatsApp account
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by omoadeleye(m): 7:00am On Jun 18, 2025
agulion:
Nice one, skull mining can never make you rich think well and become rich
Sha no use am dey advertise your hard drugs business
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by omoredia: 7:01am On Jun 18, 2025
I hate money cos i have more than enough. I live a life of great value that is beyond what money can purchase.
-
Wealth confessions
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by neonly: 7:02am On Jun 18, 2025
Useless WhatsApp they block my WhatsApp for d past one now no hope insight
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Salvation2:
Its a big opportunity to grow for those that are wise.

Daniel 2:21
He changes times and seasons; he deposes kings and raises up others. He gives wisdom to the wise and knowledge to the discerning.

Shalom!!!
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Obviouslyblunt: 7:03am On Jun 18, 2025
I have never subscribed to one single channel and never will. WhatsApp is meant to be a chat app that allows you talk directly with your friends and family, and not a place for aggressive sellers to share ADs to you. This is an introduction to the the end.
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Quest7777: 7:03am On Jun 18, 2025
Waiting for Seun to monetise contents on Nairaland.
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by thesicilian: 7:04am On Jun 18, 2025
Everyone is monetising for users except nairaland
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by alizma: 7:04am On Jun 18, 2025
Abaziaka:
I hope these monetization will not float the WhatsApp space with some rubbish just for the sake of monitization
They are going to float it, aside the first paragraph of the new user policy, the remaining three paragraphs talks about ads.
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Druss(m): 7:05am On Jun 18, 2025
Time to move to the next app. Same way I dumped Facebook and Instagram.
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by DeLaRue: 7:07am On Jun 18, 2025
This will be massive for META and users who are in a position to take advantage of the advertising opportunities.

I don't even know how to use Facebook, but WhatsApp, phew, hundreds of millions of people use it several times a day.

Most of my clients are frustrated if we send documents to them by email. They want everything by WhatsApp. The WhatsApp addiction is real.

People are rapidly abandoning emails.
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Earlystar698(m): 7:09am On Jun 18, 2025
They should add such thing in settings I don’t want to be seeing rubbish on my status
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Biglogo(m): 7:10am On Jun 18, 2025
Na who get money dey subscribe, abi person wey never see money do better data sub go con dey pay monthly sub in the name of viewing contents... Monitization aspect is good sha
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Smallpikinshit: 7:10am On Jun 18, 2025
Quest7777:
Waiting for Seun to monetise contents on Nairaland.
seun wey stingy die. One of the biggest platform in Nigeria. Mr chop alone.
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Alfred200825(m): 7:25am On Jun 18, 2025
Them wan spoil WhatsApp for us the way Musk spoil Twitter.

Imagine going through your status and some random nonsense start popping up in the name of content
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by inoki247: 7:29am On Jun 18, 2025
Lol okay na make Dem Sha no turn am to Telegram wey start to use Airdrop scam people....
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Segxydube: 7:40am On Jun 18, 2025
Obviouslyblunt:
I have never subscribed to one single channel and never will. WhatsApp is meant to be a chat app that allows you talk directly with your friends and family, and not a place for aggressive sellers to share ADs to you. This is an introduction to the the end.
Keep talking trash u hear... Any social media platform where pple meet can be used for businesses.
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Nairalander248: 7:40am On Jun 18, 2025
Sai, they don spoil Brian Acton and Jan Koum Idea somehow... But money must be made
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by correctguy101(m): 7:47am On Jun 18, 2025
helinues:
Facebook monetization program, the sincerity about it is questionable, now they want to introduce same on WhatsApp
I feel it'll kill the app.

Someone like this daddy might start blocking people or abandon the app entirely. I no dey like unnecessary wahala.

Ads ko, abs ni...
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by helinues: 7:48am On Jun 18, 2025
correctguy101:
I feel it'll kill the app.

Someone like this daddy might start blocking people or abandon the app entirely. I no dey like unnecessary wahala.

Ads ko, abs ni...
WhatsApp business, channel subscription is none of my issue. I only use the WhatsApp to communicate with mostly business partners. Infact all those how far, how you dey messages, I stopped responding to them
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by tishbite41(m): 7:48am On Jun 18, 2025
This same Meta that is sharing the location of its users to the USA and Israel
Re: Meta Unveils WhatsApp Monetization Features, Set For Global Rollout by Nahunger(m): 7:57am On Jun 18, 2025
Sounds like a good one
But we ain't buying WhatsApp verification badge

Roll am out fess!!

We will soon start hearing about WhatsApp celebrities 😂😂
1 2 Reply

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