₦airaland Forum

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses grow their presence and monetize content.

Meta, in a statement released on Monday, revealed that the Updates tab, which houses both Status and Channels, will now support Channel Subscriptions for exclusive updates, Promoted Channels for discoverability, and Ads in Status for business visibility.

These features mark a significant expansion of WhatsApp’s business model and represent its most ambitious move yet into monetizing the platform.

“We’ve been talking for years about how to build a business on WhatsApp in a way that doesn’t interrupt personal chats. We believe the Updates tab is the right place to introduce that,” Meta said.

Reaching 1.5 billion users

Meta said over 1.5 billion people use the Updates tab daily to view friends’ Status updates or follow creators and public figures via Channels.

With this massive user base, the company sees a clear opportunity to introduce business-friendly tools.

• Explaining the three features, Meta stated that with the Channel Subscriptions, WhatsApp users can now subscribe to their favorite channels, such as news outlets, creators, or sports teams, to receive exclusive content for a monthly fee.

• Through Promoted Channels, it said WhatsApp will begin suggesting new Channels to users based on their interests. This gives creators and businesses their first paid tool to grow visibility on the app.

• For Ads in Status, it said businesses will be able to place targeted ads within the Status feature, similar to Instagram Stories, allowing users to discover new products or services and chat directly with advertisers.

Users’ privacy

Meta emphasized that the new features were built with WhatsApp’s core value of privacy intact.

“Your personal messages, calls, and groups remain end-to-end encrypted, and that includes your Status updates. We’ll never sell or share your phone number with advertisers,” Meta assured.

“To show ads in Status or Channels you might care about, we’ll use limited info like your country or city, language, the Channels you’re following, and how you interact with the ads you see.

“For people who have chosen to add WhatsApp to Accounts Center, we’ll also use your ad preferences and info from across your Meta accounts.

“We will never sell or share your phone number to advertisers. Your personal messages, calls, and groups you are in will not be used to determine the ads you may see,” the company stated.

Meta said the features will be rolled out gradually over the coming months, and Channel admins or businesses eager to get started can already access more information via official WhatsApp Business resources.

Source: https://nairametrics.com/2025/06/16/meta-unveils-whatsapp-monetization-features-set-for-global-rollout/

Nice one, skull mining can never make you rich think well and become rich

I hope these monetization will not float the WhatsApp space with some rubbish just for the sake of monitization

Facebook monetization program, the sincerity about it is questionable, now they want to introduce same on WhatsApp

Facebook weekly challenge to meet up with the requirements for monetization is purely a waste of time as the challenges are unending

Thank God, More option to sell now, this will be a game changer, we cant wait for every opportunity to have alternative means in case

Next is ebook or selar products on how to monitize WhatsApp account

agulion:
Nice one, skull mining can never make you rich think well and become rich

Sha no use am dey advertise your hard drugs business

I hate money cos i have more than enough. I live a life of great value that is beyond what money can purchase.
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Wealth confessions

Useless WhatsApp they block my WhatsApp for d past one now no hope insight

Its a big opportunity to grow for those that are wise.

Daniel 2:21
He changes times and seasons; he deposes kings and raises up others. He gives wisdom to the wise and knowledge to the discerning.

Shalom!!!

I have never subscribed to one single channel and never will. WhatsApp is meant to be a chat app that allows you talk directly with your friends and family, and not a place for aggressive sellers to share ADs to you. This is an introduction to the the end.

Waiting for Seun to monetise contents on Nairaland.

Everyone is monetising for users except nairaland

Abaziaka:
I hope these monetization will not float the WhatsApp space with some rubbish just for the sake of monitization

They are going to float it, aside the first paragraph of the new user policy, the remaining three paragraphs talks about ads.

Time to move to the next app. Same way I dumped Facebook and Instagram.

This will be massive for META and users who are in a position to take advantage of the advertising opportunities.

I don't even know how to use Facebook, but WhatsApp, phew, hundreds of millions of people use it several times a day.

Most of my clients are frustrated if we send documents to them by email. They want everything by WhatsApp. The WhatsApp addiction is real.

People are rapidly abandoning emails.

They should add such thing in settings I don’t want to be seeing rubbish on my status

Na who get money dey subscribe, abi person wey never see money do better data sub go con dey pay monthly sub in the name of viewing contents... Monitization aspect is good sha

Quest7777:
Waiting for Seun to monetise contents on Nairaland.

seun wey stingy die. One of the biggest platform in Nigeria. Mr chop alone.

Them wan spoil WhatsApp for us the way Musk spoil Twitter.

Imagine going through your status and some random nonsense start popping up in the name of content

Lol okay na make Dem Sha no turn am to Telegram wey start to use Airdrop scam people....

Obviouslyblunt:
I have never subscribed to one single channel and never will. WhatsApp is meant to be a chat app that allows you talk directly with your friends and family, and not a place for aggressive sellers to share ADs to you. This is an introduction to the the end.

Keep talking trash u hear... Any social media platform where pple meet can be used for businesses.

Sai, they don spoil Brian Acton and Jan Koum Idea somehow... But money must be made

helinues:
Facebook monetization program, the sincerity about it is questionable, now they want to introduce same on WhatsApp

I feel it'll kill the app.

Someone like this daddy might start blocking people or abandon the app entirely. I no dey like unnecessary wahala.

Ads ko, abs ni...

correctguy101:
I feel it'll kill the app.

Someone like this daddy might start blocking people or abandon the app entirely. I no dey like unnecessary wahala.

Ads ko, abs ni...

WhatsApp business, channel subscription is none of my issue. I only use the WhatsApp to communicate with mostly business partners. Infact all those how far, how you dey messages, I stopped responding to them

This same Meta that is sharing the location of its users to the USA and Israel

Sounds like a good one
But we ain't buying WhatsApp verification badge

Roll am out fess!!

We will soon start hearing about WhatsApp celebrities 😂😂