₦airaland Forum

MultiChoice Nigeria has slashed the price of its DStv decoder by 50 per cent, dropping it from ₦20,000 to ₦10,000.

The company announced that the move aimed to attract more customers and curb declining subscriptions.

According to the firm’s Chief Executive Officer, John Ugbe, in a statement released on Tuesday, the offer was a way of rewarding customer loyalty and delivering enhanced value to subscribers.

“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.

“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.

“This means more channels, more shows, and more reasons to tune in every day,” the statement added.

The company also announced a promotional offer granting subscribers a free upgrade to the next DStv package tier when they pay for their current plan in full between June 16 and July 31, 2025.

Multichoice maintained the price slash, and the free upgrade initiative is a response “to the noticeable economic impact on the everyday lives of Nigerians.”

This was coming after it lost 1.4 million subscribers between March 2023 and March 2025.

Recall that MultiChoice Nigeria increased its DStv and GOtv bouquet prices three times within 12 months — first in April 2023, followed by another hike in November 2023, and a third announced in April 2024, which took effect on May 1.

https://punchng.com/multichoice-cuts-dstv-decoder-price-by-50-to-attract-subscribers/#:~:text=MultiChoice%20Nigeria%20has%20slashed%20the,customers%20and%20curb%20declining%20subscriptions.

Good they should do same to subscription
We need cheaper access to watch varieties
You hiked prices three times, lost millions of customers, and now want to “reward loyalty”?
This isn’t appreciation. It’s survival mode.
Glad the price is down, but Nigerians deserve consistent value not just when profits crash.

What about the subscription plans?!

Dem no go slash that one too?

Is a very nice move worth of emulation

8 character remaining

Dem never see anything, na on top that football matters all of us mount, streaming all the way, then we see highlights on Blitz😂😂😂

Na format ooo.
Just to lure another customer base then they increase again.
Let them just reduce subscription.
That's all

Nigerians don't know the power they have. Once they realise it, things will start moving well

njokuuche77:
Good they should do same to subscription

We need cheaper access to watch varieties

They will be forced to do that eventually. They declining sales will force them

Ok o. I just wish Nigerian owned paid Tv can just emulate DStv.
However we rant, they are still the best.

That's why open competition is always the right way to go. We so to monopoly ...
Weldone SLTV ... I'm using my 5k sub to watch all matches 😂

Na person wey eat dey subscribe for Nigeria, my may God help us

Good one. Reducing the subscription fee is also nice. They should review it

I no go buy. My IPTV is serving me well. I have full control over it.

There's no way lower decoder price will attract more subscribers.

Whoever brought out such idea needs to be fired.

It's a trap my people.
What about the subscription fees.
They should slash that one too.

make I come buy decode 10k then subscribe 20k omoo I no still feet ooo

They are getting closer. Last last it will be 1500.

The power of the people.
They will learn d hard way
... ......

Why not subscribtion price than the decorder
I can only see scam

DStv are not serious, you want me to buy decorder 10,000 and pay subscription of 30,000. When they are serious they will let them know. As far as am concerned, I am pro FTA, since I started using FTA decorder, I am at peace, have already discarded my DSTv decorder.

They should slash the sub by 50%. Do we pay for decoder all the time?

Jokers! 😂




When una dey increase sub and acquisition cost, Una dey do like demi god





BTW, whoever watches TV again? My 2 TV are only for decoration since I got smartphones for my children

It is well....

32 more characters not needed because it is well...

Enemy of progress...




Not enough original content
Please take a moment to write a quality post with at least 40 characters.

This doesn't solve your problem o...reduce your sub rate by 50%.

BlackViper:
https://punchng.com/multichoice-cuts-dstv-decoder-price-by-50-to-attract-subscribers/#:~:text=MultiChoice%20Nigeria%20has%20slashed%20the,customers%20and%20curb%20declining%20subscriptions.

Let them continue playing....

Hope the antenna is inclusive?

The avarage South African cannot afford their subscription because they are the laziest and poorest Africans so they saw the wealth in Naija and thought they could fleece us and run. Nonsense. We dictate the tune in Africa. We run Africa. What we say goes,yeye DSTV go learn .

When last did u sit infront of a TV as a Nigerian

My Answer -2017.

Multi choice. Keep playing

What is needed is downwards reduction
of the various packages which are recurrent, not reduction in decoders or receivers which is
Basically a one time issue...



Una better park well.....