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DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona - European Football (EPL, UEFA, La Liga) (4) - Nairaland

Nairaland ForumEntertainmentSportsEuropean Football (EPL, UEFA, La Liga)DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona (26423 Views)

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Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by Nobody: 1:29am On Jul 22, 2025
In the mist of conflict? How come only village idiotts get to lead Africa?
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by Ibehchizzy: 2:18am On Jul 22, 2025
Visit Rwanda comes to mind
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by Solsix(m): 2:52am On Jul 22, 2025
cyberbro:
It worked for Rwanda, so why not?
I just hope they're also investing in infrastructure and social development...
Rwanda is peaceful, who will go to a country experiencing conflicts.
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by lexy2014: 6:56am On Jul 22, 2025
Laird:
Let Me Educate You
Natural resources dont rule the world
Technology does

Sharing money to everyone on the street leads to inflation and crumbles the economy ( Ask Mansour Musa the Richest Man in the world due to owning Gold then)

Saudi with all the oil it had would have been captured by Iran if not for the Foreign defence Technology -partners like America give them

The top ten most valuable companies in the World hav 9 Technology based companies and only 1 oil company ( Saudi Aramxo)

No Diamond or Gold or Raw Materials manufacturer in the Top Ten except for Just Energy Giant Saudi Aramco ( The Saudi version of NNPC)

If You have an oil block and don't have the technology to extract the oil or cant afford equipment, what do You do

You find partners

If the equipment sellers refuse to sell to You
.you find who would lease you or who You partner with

Ukraine has resources everyone wants

Trump said Give us some for us to give You technology to defend yourself

Oil and Gold cannot defend attackers or process drinking water

Technology does that.( High tech weapons, wayer filtration technology)

Cassava is poisonous if eaten raw until processed to garri

Zelenski had to agree later or risk losing the whole country to Russia who had superior technology and of course losing rhe Country means losing all the raw natural resources

Africa is still dependent on technology from Asia, Europe ad the Americas

We still import bread flour from Ukraine and Russia and rice from asia

Talkess of creating machine's


EVEN Saudi is investing in sports, tourism , real estate

Trump go Fifa

Its oart of marketing

Hollywood sign no be just Signboard

Yet People visit there

You cant run a country on only natural resources in this millenoal age

You must maximise all sectors so far they are doing legitimate business


To add to this

Most countries don't sell technology

They licence ( rent it to You) and they can switch it off at will or cancel the rental

Most Nigerian banks use foreign software
( They pay subscription ) Hence they dont own the software

Only Technologically rich countries are truly wealthy
Does Japan or South Korea export oil or technology

Indian software runs many of our banks

Technology is the real wealth not raw materials or natural resources
Off point.

That is not what I asked you.

1. if a country with the largest deposit of natural resources in the world cannot take its citizens out of poverty, is it now by sponsoring Barcelona that it will?

2. if you say Bill Gates and Jeff Bezos of Amazon have an Joint investment in Congo for natural resources, how has that impjacted positively on the lives of the people of DRC?

3. how will the white tourists "help"?

4. what is the relationship between white tourists helping the DRC` and rebels not wanting to mess with European citizens?

5. if the rebels mess with european citizens, what will happen?
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by Excallibur(m): 7:25am On Jul 22, 2025
slivertongue:
Congo can invest that in their local league or CAF competitions
will you watch the league
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by AngelicBeing: 9:23am On Jul 22, 2025
Laird:
Let Me Educate You
Natural resources dont rule the world
Technology does

Sharing money to everyone on the street leads to inflation and crumbles the economy ( Ask Mansour Musa the Richest Man in the world due to owning Gold then)

Saudi with all the oil it had would have been captured by Iran if not for the Foreign defence Technology -partners like America give them

The top ten most valuable companies in the World hav 9 Technology based companies and only 1 oil company ( Saudi Aramxo)

No Diamond or Gold or Raw Materials manufacturer in the Top Ten except for Just Energy Giant Saudi Aramco ( The Saudi version of NNPC)

If You have an oil block and don't have the technology to extract the oil or cant afford equipment, what do You do

You find partners

If the equipment sellers refuse to sell to You
.you find who would lease you or who You partner with

Ukraine has resources everyone wants

Trump said Give us some for us to give You technology to defend yourself

Oil and Gold cannot defend attackers or process drinking water

Technology does that.( High tech weapons, wayer filtration technology)

Cassava is poisonous if eaten raw until processed to garri

Zelenski had to agree later or risk losing the whole country to Russia who had superior technology and of course losing rhe Country means losing all the raw natural resources

Africa is still dependent on technology from Asia, Europe ad the Americas

We still import bread flour from Ukraine and Russia and rice from asia

Talkess of creating machine's


EVEN Saudi is investing in sports, tourism , real estate

Trump go Fifa

Its oart of marketing

Hollywood sign no be just Signboard

Yet People visit there

You cant run a country on only natural resources in this millenoal age

You must maximise all sectors so far they are doing legitimate business


To add to this

Most countries don't sell technology

They licence ( rent it to You) and they can switch it off at will or cancel the rental

Most Nigerian banks use foreign software
( They pay subscription ) Hence they dont own the software

Only Technologically rich countries are truly wealthy
Does Japan or South Korea export oil or technology

Indian software runs many of our banks

Technology is the real wealth not raw materials or natural resources
You get time to respond to that g.uy, he is a jugu..nu guy oooooooo , shocked
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by wellmax(m): 9:33am On Jul 22, 2025
jericco1:
it is worth it if you ask me as the country will definitely benefit
If Tinubu tries this , you all will come for his head.
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by KobolanderSegun: 9:41am On Jul 22, 2025
cyberbro:
It worked for Rwanda, so why not?
I just hope they're also investing in infrastructure and social development...
Who travels to Rwanda ? How many Nigerians are swayed to go to Rwanda. Whenever you see Nigerians traveling it's a sign that country has got its game tight, Dubai, UK, America, China. Rwanda just sponsored football jersey like the likes of AIG , SHARP who sponsored Manchester United. Even the all mighty Samsung has not sponsored another team after it left Chelsea. If sponsorship gets you financial returns why did Samsung, AIG SHARP all stop. Do a research of all the sponsors of football teams and you will see they do it once and never again because it gives publicity which rarely turns to money. Did Beko not sponsor the sleeve of Barcelona once. Beko have not sponsored a team since.
What Congo should have done was gotten like 30 social media influencers to storm all social media platforms with images of Congo, food of Congo
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by KobolanderSegun: 10:02am On Jul 22, 2025
And to buttress my point Arsenal Fans Bayern Munich fans have called for an end to the sponsorship if " VISIT RWANDA " . Rwanda and Congo are involved in a conflict . Rwanda gave a rebel group in Congo training and weapons to destabilize the government. Omo that's a No No. Rwanda are deceiving themselves if they think sponsorship can buy affection
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by mastermaestro(m): 10:36am On Jul 22, 2025
dederocs:
Make your country safe and peaceful, Congo is popular already.
Popular and notorious don't mean the same thing. Congo is notoriously known, not popular. The country needs the rebranding badly. We've all known Congo to be a war-ravaged, rebel-controlled, blood-flowing African country. To change that perception, it will take more than just making it safe.

They need to attach their name to a credible global brand to help change the negative view the world holds of them. It's a smart plan. Rwanda did a lot to change its global image. If you know how much Rwanda spent to whitewash its image on CNN and BBC. Those who are familiar with CNN will tell that Rwanda's advertisement on that network popped up more than 10 times a day for many years. That's millions of dollars in ads!

Look at Rwanda today, their global image is at an all-time high. It works!
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by Laird(m): 11:17am On Jul 22, 2025
lexy2014:
Off point.

That is not what I asked you.

1. if a country with the largest deposit of natural resources in the world cannot take its citizens out of poverty, is it now by sponsoring Barcelona that it will?

2. if you say Bill Gates and Jeff Bezos of Amazon have an Joint investment in Congo for natural resources, how has that impjacted positively on the lives of the people of DRC?

3. how will the white tourists "help"?

4. what is the relationship between white tourists helping the DRC` and rebels not wanting to mess with European citizens?

5. if the rebels mess with european citizens, what will happen?
Let Me Still Educate You

https://africa.businessinsider.com/local/markets/africas-largest-diamond-producer-may-devalue-currency-again-as-prices-fall/bmrgm5j

Natural resources alone dont run a Country especially with Large Population

Botswana the Worlds Largest Diamond Producer has had to devalue their Country as Commodity prices drop

Technology has made artificial diamonds

It doesn't make sense for a country to have
Raw materials without the knowledge , expertise and technology to extract and process them into finished goods

How many African firms manufacturer and maintain oil or gold or diamond or oil extraction and maintain machines

Its China, Indian, Korean, Western and People outside rhe continent that own those

Even refineries amd powerplants in Africa, the technology and the parts are from outsider's

Im Lagos, some people have land but dont have the means to develop it amd dont want to sell it, what do they do to unlock the value, they give a Developer who has the money and expertise to develop a property on the land and give them a part of the building and after the agreed yearst, they own back both the land and the building

How many African countries can build power plants, refineries, diamond plants, mechanised farms , gold mines, phones, telecommunications networks, cars, banking systems medical equipment without machinery and technology from Outside the continent. None


The processing is what unlocks the value .

No Sensible Country hands over and freely shares their technology

Only few countries with very low Population can afford to rely only on Mineral resources and import what they need.


But even at thst, supplies can be blocked

But after Saudi blocked Qatar from essential imports when they had issues,, Qatar had to start producing their own milk.
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by fabolouz1(m): 11:35am On Jul 22, 2025
Barcelona is a brand and this is a PR coup by that country because their tourism sector would benefit immensely .
However , I suspect underhand dealings.
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by fabolouz1(m): 11:38am On Jul 22, 2025
KobolanderSegun:
Who travels to Rwanda ? How many Nigerians are swayed to go to Rwanda. Whenever you see Nigerians traveling it's a sign that country has got its game tight, Dubai, UK, America, China. Rwanda just sponsored football jersey like the likes of AIG , SHARP who sponsored Manchester United. Even the all mighty Samsung has not sponsored another team after it left Chelsea. If sponsorship gets you financial returns why did Samsung, AIG SHARP all stop. Do a research of all the sponsors of football teams and you will see they do it once and never again because it gives publicity which rarely turns to money. Did Beko not sponsor the sleeve of Barcelona once. Beko have not sponsored a team since.
What Congo should have done was gotten like 30 social media influencers to storm all social media platforms with images of Congo, food of Congo
Your argument as sensible as it sounds isn't technically true .
Companies don't sponsor a team again for various reasons , one of them is not because it didn't bring them sales.
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by Moveittothem: 12:28pm On Jul 22, 2025
slivertongue:
Congo can invest that in their local league or CAF competitions
That's not how business and investment works. He's targeting international audience, and their local league can't offer that reach, neither can CAF.

At least you know Barcelona, and that's how the news made it to nairaland. Which is what they want "Global reach"

If they invested it in their league, I doubt both of us would even hear about it.

Congo is in Africa, but you can't even mention 5 clubs there talk more of knowing one. So that's why they didn't invest it in their league because they want us to know about it just like we now know.
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by dederocs(m): 1:25pm On Jul 22, 2025
mastermaestro:
Popular and notorious don't mean the same thing. Congo is notoriously known, not popular. The country needs the rebranding badly. We've all known Congo to be a war-ravaged, rebel-controlled, blood-flowing African country. To change that perception, it will take more than just making it safe.

They need to attach their name to a credible global brand to help change the negative view the world holds of them. It's a smart plan. Rwanda did a lot to change its global image. If you know how much Rwanda spent to whitewash its image on CNN and BBC. Those who are familiar with CNN will tell that Rwanda's advertisement on that network popped up more than 10 times a day for many years. That's millions of dollars in ads!

Look at Rwanda today, their global image is at an all-time high. It works!
Congo's conflict is not yet over, Rwanda successfully ended their crises and warfare, but Congo have not, and no major power is presently backing them to ensure dismantling of the various rebel groups to ensure security...a lot of rebel groups in different areas of Congo still warring. Rebranding is good, but visitors and tourists won't come to a nation plagued by rebel warfare.
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by mastermaestro(m): 1:38pm On Jul 22, 2025
dederocs:
Congo's conflict is not yet over, Rwanda successfully ended their crises and warfare, but Congo have not, and no major power is presently backing them to ensure dismantling of the various rebel groups to ensure security...a lot of rebel groups in different areas of Congo still warring. Rebranding is good, but visitors and tourists won't come to a nation plagued by rebel warfare.
Rwanda still had pockets of conflicts when it began rebuilding its global perception. It's not too early to begin. Conflict de-escalation and image modeling can go side by side.
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by dederocs(m): 2:19pm On Jul 22, 2025
mastermaestro:
Rwanda still had pockets of conflicts when it began rebuilding its global perception. It's not too early to begin. Conflict de-escalation and image modeling can go side by side.
Of course, peace to the Congo and the world
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by KobolanderSegun: 3:51pm On Jul 22, 2025
fabolouz1:
Your argument as sensible as it sounds isn't technically true .
Companies don't sponsor a team again for various reasons , one of them is not because it didn't bring them sales.
My Gee . I'm a KKapitalist. Elon Musk is a Capitalist. That's why Elon bought Twitter and has not improved Twitter. Elon Musk should sell it to Google who understand Social Media like YouTube that Keeps on Growing. I'm a Kapitalist with a K because my ish is Hardcore and it's all about the Benjamin's. I anyone stops doing anything is because they were not gaining from it. Look at how BlackBerry stopped making phones because Apple and Google had the market. Look at all the failed Nokia comebacks and it's the reason they all stopped they were not making money. Look at all the Bolt riders in Lagos they ride bolt because it makes more money than what they were doing before. The only reason why you see so much " FLY EMIRATES " is because it's oil money and the goal is two fold to bring investments into EMIRATES, Put up EMIRATES as a Holiday Destination and to make all other airlines go bankrupt. The almighty KLM is in a business agreement with Air France for their mutual survival against government sponsored Airlines. Trust me gee when people stop advertising in a certain way is because they did not make the money from that way. I had this guy who was always playing Big boy who spent N48K On internet advertising īn 2022 that's like N120k now. I told him he was wasting money and he should just advertise on YouTube and Facebook, after he did not make a dime he started looking for Free Advertising. I understand the game of shirt sponsorship better than all the corporate mf's who think from textbooks. Look at all the sponsors in the 2000 English premier League like Arsenal 03, Chelsea Coors, look at real Madrid with Benq, SIEMENS, Who does BENQ advertise with ? No one..... The reason why it's bad market is because those companies do not have global presence. If you place a company that is in just one country and it's products are not readily available what happens is Everybody knows you but they cannot buy you. Ac Milan wore Motta in the 90's , Motta make ice cream and is huge in Italy and a couple of European Countries so they will get a lot of publicity but as long as they are not global no one will buy their ice cream. Pirelli recently ended their 22 year old romance with intermilan.and the reason it ended was intermilan wanted more money. Pirelli lasted that long because their tyres are sold globally. Samsung pulled the plug on Chelsea when Chelsea wanted more money. Samsung is a global brand and understood they did not need Chelsea anymore, they didn't even bother with a smaller club they are known worldwide. What makes sponsors stop is when the publicity does not turn into sales and the major reason is the company was not global to begin with. I'm a former man u fan and I did not care to even know what was AIG. most fans don't care who is their sponsor all they want to do is water sports. Look at VIVO at the last world cup advertising on the billboards, VIVO is only big in China and has moderate sales in Europe, they are not Huawei or Xiaomi that have more presence globally. Xiaomi is making in roads in Nigeria with N150K phone that was till infinix had phones for N92,000 with the same specs. Those Transsion people do not sleep or slumber and Transsion is the world's Fifth largest phone manufacturer Samsung 1. Apple 2, Huawei 3. Xiaomi 4. Transsion with Tecno, Infinix and Itel 5. Tecno is expanding in India and the Middle East like Fire and Latin America and have modest Sales in Europe. They are using price as the weapon like how they killed Nokia feature phones in Nigeria. If I had billions id invest in Transsion and then I'll show them my street brain on how to f the market up for everyone.
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by Nnamdipapa(m): 7:41pm On Jul 22, 2025
judewrites:
It's a very expensive investment that will pay off.... eventually on the long run.

Barcelona has millions of die-hard fans globally who will see the ads on their jerseys.
There are better investments that wîll pay off in the short and long runs. Some African leaders are simply clueleless. What happens to developing yhe lical leagues ?
Re: DR Congo Set To Shell Out ₦70 Billion To Sponsor Barcelona by Laird(m): 8:03am On Jul 29, 2025
KobolanderSegun:
Who travels to Rwanda ? How many Nigerians are swayed to go to Rwanda. Whenever you see Nigerians traveling it's a sign that country has got its game tight, Dubai, UK, America, China. Rwanda just sponsored football jersey like the likes of AIG , SHARP who sponsored Manchester United. Even the all mighty Samsung has not sponsored another team after it left Chelsea. If sponsorship gets you financial returns why did Samsung, AIG SHARP all stop. Do a research of all the sponsors of football teams and you will see they do it once and never again because it gives publicity which rarely turns to money. Did Beko not sponsor the sleeve of Barcelona once. Beko have not sponsored a team since.
What Congo should have done was gotten like 30 social media influencers to storm all social media platforms with images of Congo, food of Congo
Uk sends IELTS and British Universities adverts to Nigerians and even comes here and marketing

Why- Nigerians are their Major customers who pay far more for their U.K school fees than the indigenous uk citizens

They advertise where most of people who want to japaa are ( online)

So

Congo is advertising to their main customers too abroad the same way Uk universities are advertising to their customers in Nigeria and Likely india and China
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