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Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG - Politics - Nairaland

Nairaland ForumNairaland GeneralPoliticsTinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG (19138 Views)

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Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Estello(op): 8:29pm On Aug 14, 2025
Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro as New DG

President Bola Ahmed Tinubu has announced a major shake-up at the Nigerian Television Authority (NTA), replacing the current management team with new leadership.

Veteran media executive Rotimi Richard Pedro has been appointed as the new Director-General of the state broadcaster. Other key appointments include Katsina State’s Karimah Bello as Executive Director of Marketing, Stella Din from Plateau State as Executive Director of News, and Sophia Issa Mohammed from Adamawa State as Managing Director of NTA Enterprises Limited.

Pedro a Lagos native is an accomplished media entrepreneur and consultant with nearly three decades of leadership experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.

A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management & Finance from City University Business School, London. In 1995, he founded Optima Sports Management International (OSMI), which became one of Africa’s leading sports content providers, distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in more than 40 countries.

His career includes leading roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters. Notably, he helped the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.

Industry analysts credit Pedro with building commercially viable broadcast platforms, boosting sponsorship revenues, and delivering world-class content to African audiences.

His appointment marks one of the most significant leadership changes at NTA in recent years and signals the Federal Government’s intention to modernise the broadcaster and reposition it in an increasingly competitive media market.
His appointment marks one of the most significant leadership changes at NTA in recent years and signals the Federal Government’s intention to modernise the broadcaster and reposition it in an increasingly competitive media market.
https://guardian.ng/appointments/tinubu-overhauls-nta-leadership-appoints-rotimi-pedro-as-new-dg/

Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by forgiveness: 8:32pm On Aug 14, 2025
NTA suppose to be CNN or BBC of Africa.

It really needs upgrade.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by henlooma80: 8:38pm On Aug 14, 2025
Congratulations to Mr Pedro.
Wishing you all the Best
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by SmartPolician: 8:38pm On Aug 14, 2025
NTA is a government propaganda media that claims to building and uniting a people that have refused to see themselves as one entity for more than 100 years after amalgamation. Congratulations to the Mr. Pedro.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by kokoA(m): 8:38pm On Aug 14, 2025
NTA still dey? shocked I can't remember when I saw or heard of them. Those guys wan use Arugungu fishing festival choke person that year.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Clemss88(m): 8:38pm On Aug 14, 2025
Archaic station that has refused to advance . I hope they improve
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by AfonjaPriest: 8:39pm On Aug 14, 2025
Tinubu doesn't disappoint.
If it's not yorubad that is put there , nothing else is.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by KillahPriest: 8:39pm On Aug 14, 2025
Yoruba again cool

28 more characters needed xxxxxx
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Anijay1212(m): 8:40pm On Aug 14, 2025
Quite an intimidating credentials.
I pray he succeeds.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by nedu666: 8:40pm On Aug 14, 2025
Tv Station dat ought to be scrapped and sold off as iron condemn
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by dalongjnr: 8:40pm On Aug 14, 2025
The government propaganda machine needs an upgrade, both in infrastructure and human capability development.
Nice profile from Bar. Pedro.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Softmirror: 8:41pm On Aug 14, 2025
Clemss88:
Archaic station that has refused to advance . I hope they improve
When was the last time you watched NTA? Please be honest.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by oyeb15: 8:41pm On Aug 14, 2025
Is it that Nigeria is too big for their analog brain
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by ppogba: 8:41pm On Aug 14, 2025
kokoA:
NTA still dey? shocked I can't remember when I saw or heard of them. Those guys wan use Arugungu fishing festival choke person that year.
They are still existing.

I am happy to inform you that they have added showing Osun osogbon festival to Argungu. You can watch both on a Monday morning.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by danijesus(m): 8:41pm On Aug 14, 2025
Yoruba government.....awalokan.nothing remain to add
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Softmirror: 8:41pm On Aug 14, 2025
Ben Murray Bruce did wonders to NTA when he was the DG. I wish this new DG the very best. Please don't allow the likes of that reporter working with Voice of Nigeria, VON make a ridicule of you as the DG.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Penguin2: 8:42pm On Aug 14, 2025
Government of the Yoruba by the Yoruba and for the Yoruba.

Make una enjoy!
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by chicfarmer: 8:42pm On Aug 14, 2025
kokoA:
NTA still dey? shocked I can't remember when I saw or heard of them. Those guys wan use Arugungu fishing festival choke person that year.
grin grin grin grin grin grin grin grin grin grin you don old..


22. Don't ask Nairaland members for contact details (email, phone, bbpin) or investments.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by anonimi: 8:42pm On Aug 14, 2025
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by seunlayi(m): 8:43pm On Aug 14, 2025

Agency wey una supposed to scrapped. Don't forget what obj /Ben did to extend, upgrade and repositioned NTA to be among the best buy the cloth be like oversize for their body then.
Anyway, take it or leave it, NTA is scrapping itself already. To many Nigerians, NTA is like that P in physiology
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by EyeCumInPeace: 8:43pm On Aug 14, 2025
...and the Yellowbarcracy continues...
Government of the Yellowbars by Yellowbars for Yellowbars. grin
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by helinues: 8:44pm On Aug 14, 2025
Tunrun turun tun tun un turun tun.,. If you are familiar with that intro, you are a legend

grin cheesy
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Truth07: 8:44pm On Aug 14, 2025
Nta needs serious upgrade. Oya take 40 character
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Truth07: 8:44pm On Aug 14, 2025
Nta needs serious upgrade. Oya take 40 characters
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by anonimi: 8:44pm On Aug 14, 2025
Softmirror:
Ben Murray Bruce did wonders to NTA when he was the DG.
Was he given the position by his fellow South southerner Jonathan like ebilokan is giving only Yorubas huh

edet19892015:
Unless you understand your role in society, you can never make any meaningful contribution.

According to the Greeks, they are three types of people on Earth,
1. The idiots,
2. The tribesmen, and
3. The citizens.


Studies show only 10% of Africans are citizens.
The remaining 90% are either tribesmen or idiots.

1. When the Greeks used the word "Idiot", they did not use it as a curse word.
Idiots are people who just don’t care.
If they sit for exams, they will cheat.
If they are in government they will steal.

An idiot does not care at all, if he eats bananas he throws the peels anywhere instead of putting them in a trash bin.

IDIOTS won't attend monthly neighborhood meetings. They won't pay security dues. They won't contribute to community development. Even when they see or know about something that will harm others in the community they won't report it. When they see/know/have something that will benefit their community they won't share.

In fact, Idiots don't care to register for or vote in an election, yet they complain the most. If they register to vote, IDIOTS will sell their votes for peanuts.

According to the Greeks, some societies have more idiots than tribesmen and citizens.

2. The next set of people are "Tribesmen", these are people that look at everything from the point of view of their tribe.

These are people that believe in you only if you are part of their tribe.
It can be terrible to have a tribesman as a leader, he will alienate the rest.

When the Greeks talk about tribes, it’s not just about ethnicity, they also consider religion, gang membership, group membership, party membership and even cult membership as a tribe.

A great percentage of Africans are tribesmen, because they view everything from the point of view of their tribes. They trust only their tribesmen

3. The last group are "Citizens".
These are people who like to do things the right way.
They will respect traffic light rules even if no one is watching them.

They drive within speed limits.
They respect the laws, and won’t cheat in exams.
In government, they won’t steal.
They are compassionate and give to others to promote their well-being.

Citizens often promote projects that benefit everyone.
The Greeks called this group "The Citizens".

Some countries have more citizens than tribesmen and idiots, others have so many idiots.

A tribesman can become a citizen through orientation.
And an idiot can become a citizen by training and constant enforcement of the law.

But things fall apart if you elect an idiot or tribesman to lead you if he has not been reformed.

Where do you belong? Are you an idiot, a tribesman or a citizen? Reflect on your life.
Reflect about your immediate community, city, state and nation.

#EdetEdemAkpan #Share
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by sharpwriter(m): 8:44pm On Aug 14, 2025
Good one, maybe the station will regain sanity that those northern governments have made a luxury in the place.

We haven't had a good and proactive DG there since the days of Tony Iredia.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by JAWBONE(m): 8:45pm On Aug 14, 2025
Yorubanization.

Let no fraudulent intellectual bamboozle us with big grammar when e reach another person turn o
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Ganjafama(m): 8:46pm On Aug 14, 2025
Bulaba has yorubanised Nigeria. Even Buhari no do reach this level.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by kokoA(m): 8:46pm On Aug 14, 2025
ppogba:
They are still existing.

I am happy to inform you that they have added showing Osun osogbon festival to Argungu. You can watch both on a Monday morning.
Even that Ibon airline girl would prefer to remain in Kirikiri than to watch NTA.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by WizardOfNG: 8:47pm On Aug 14, 2025
forgiveness:
NTA suppose to be CNN or BBC of Africa.

It really needs upgrade.
Indeed. It has good content that gets lost in how poor, unprofessional, visually outdated and unappealing broadcasting is.

A real disgrace that needs total overhaul and significant upgrade with how it appears to be operating with 1960 technology in 2025.
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by Tunde25(m): 8:48pm On Aug 14, 2025
NTA that's supposed to be at the top of all television stations, but has been neglected by several administrations. Poor picture, sound quality, irrelevant programs.....
Re: Tinubu Overhauls NTA Leadership, Appoints Rotimi Pedro As New DG by LLSAINT(m): 8:49pm On Aug 14, 2025
grin grin grin
May God forgive you grin
You no go use laff kill person grin

kokoA:
NTA still dey? shocked I can't remember when I saw or heard of them. Those guys wan use Arugungu fishing festival choke person that year.
1 2 3 Reply

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