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Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad - Business - Nairaland

Nairaland ForumNairaland GeneralBusinessOmo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad (28240 Views)

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Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by chiagozien(op): 12:46pm On Oct 29, 2025
Bokku Mart, a Nigerian retail chain, has come under intense fire online after an advertisement featuring influencer Defolah was accused of promoting ethnic prejudice.

The controversial video, which has since been taken down, showed Defolah comparing the store’s prices with those in open-air markets while making remarks many Nigerians found offensive.

So you mean I can get beans and garri Ijebu at Bokku without any Omo Igbo cheating me?” she said in the clip.

It’s so relaxing to shop without someone pulling you from the left and right, shouting my colour.”

The comments sparked widespread outrage across social media, with critics accusing Bokku of endorsing ethnic stereotypes and disrespecting the Igbo community.

In response to the uproar, Defolah publicly apologised, clarifying that her statement was not meant to demean any ethnic group.

“I sincerely apologise. It was never my intention to promote any form of tribal bias or disrespect to the Igbo people,” she said.

However, the apology has done little to quell the backlash, as many Nigerians continue to call for a boycott of Bokku Mart and demand accountability from the brand.
https://www.vanguardngr.com/2025/10/omo-igbo-bokku-mart-faces-backlash-over-tribal-ad/?fbclid=IwZXh0bgNhZW0CMTEAAR6MLs1o4v0GH4Hs8CvQJP2xxG6_flI-72ysZB3KSv7sCPTcRN5b7OUGNwtWNg_aem_Od2MzrrJQ283lEQMNapWsQ

Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by chiagozien(op): 12:47pm On Oct 29, 2025
People that are taught from kids by their parents to hate omo Igbos.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Ezeama400: 1:08pm On Oct 29, 2025
Codepain:
We need more people like Dora Akunyili to rise up among Igbo , spotless souls emerging from stained hearts, a pure drop distil from poison to fight against the menace of Fake drugs until SE people are educated enough to see the danger of Quick money from fake drug
Nigerians will continue to fall victims to various kidney issues


#saynotofakedrug #omoIgbo
It’s not a coincidence that more drug barons were pardoned during the recent presidential pardon.. That should serve as an eye opener who glorify, traffic and consume powder most !!
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by kettykin:
It seems igbo Genz will teach Bokku the hard way not to touch the tail of a sleeping Tiger or lion.

There are on going Facebook, Twitter campaigns to boycott bokku supermarkets anywhere
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Beremx(f): 1:11pm On Oct 29, 2025
mascot87:
omo igbo means a child that smokes weed. This our SE people self. Always feeling intimidated at everything
So was the lady talking about weed? You're not smart trying to twist the narratives
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Beremx(f): 1:12pm On Oct 29, 2025
Codepain:
We need more people like Dora Akunyili to rise up among Igbo , spotless souls emerging from stained hearts, a pure drop distil from poison to fight against the menace of Fake drugs until SE people are educated enough to see the danger of Quick money from fake drug
Nigerians will continue to fall victims to various kidney issues


#saynotofakedrug #omoIgbo
a Yoruba woman is the DG of NAFDAC. Tell her to step up her game
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by chiagozien(op): 1:13pm On Oct 29, 2025
mascot87:
I am perfectly okay up there and I think you should visit yaba left to go examine yourself. How is omo igbo (a child that smokes weed) a tribal issue? Or are you saying it's only SE people that smokes weed? If that should be the case then I am sorry for you people
Go watch the video and stop disgracing yourself.


Omo Igbo is not the problem, you can watch what the Yoruba bigot said here 👇👇

https://www.facebook.com/100066676973079/posts/pfbid02gqEMQPZiMu3HK38jwdm7zXETf7CyoMHfLSu6ZoRAy3KsgT1sNmAxAZ7i3JTfuMxdl/?app=fbl
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Codepain: 1:25pm On Oct 29, 2025
Tochi3:
grin grin

..Ndigbo..come see a creature advising Ndigbo..i will afvide to advice ur obas engaged in advance fee fraud..while at that..also give thesame advice you gave to the Obas also to the agberos scattered all over that place..
Dee ya n’Igbo, a na m aghọta Igbo
if you dont speak english
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by mascot87(m): 1:25pm On Oct 29, 2025
Beremx:
So was the lady talking about weed? You're not smart trying to twist the narratives
Are you in the ladies brain to know if it isn't weed she is talking about?
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Racoon(m): 1:27pm On Oct 29, 2025
The only thing that unite them is the unbridled hatred for the land of the rising sun.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Racoon(m): 1:31pm On Oct 29, 2025
mascot87:
omo igbo means a child that smokes weed. This our SE people self. Always feeling intimidated at everything
And the video says otherwise. You are trying to be clever by half.
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by chiagozien(op): 1:35pm On Oct 29, 2025
Racoon:
And the video says otherwise. You are trying to be clever by half.
Leave that one fo0oling himself
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Tochi3(m): 1:46pm On Oct 29, 2025
Codepain:
Dee ya n’Igbo, a na m aghọta Igbo
if you dont speak english
grin grin grin

..onye Igbo...See your comments below... grin grin grin

..an igbo mam..that writes Igbo as ibo... grin

grin grin grin

Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by DatNiggaDaz: 1:52pm On Oct 29, 2025
Tochi3:
grin grin

..Ndigbo..come see a creature advising Ndigbo..

..go advice ur obas engaged in advance fee fraud..while at that..also give thesame advice you gave to the Obas to the agberos scattered all over that place..

..more importantly...beg your kinsman tilumbu to help Kwarans who are kpaid & displaced in idp camps..before the inconsequential advice..

..are you not aware the number of kwarans killed..?

grin cheesy

Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Factcheck0001: 2:06pm On Oct 29, 2025
Ezeama400:
Igbos feel intimidated by who ?… I doubt if you are ok up there!!

We are only calling out your tribal bigotry, and petty tribalism..
she said Omo Ibo


Ibo means people from d south east
Igbo means Indian hemp
Re: Omo Igbo: Bokku Mart Faces Backlash Over ‘tribal’ Ad by Dotherightthing: 2:08pm On Oct 29, 2025
She has trended...

The business is now popular tongue
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