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Nigerians Turn To Survival Businesses As Formal Jobs Dry Up - Business - Nairaland

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Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by iwaeda(op): 7:51am On Feb 02
Poor infrastructure support undermines entrepreneurship boom
• New businesses take 24% of small savings, says report
• Poor Nigerian savers prioritise Detty December over health, education


Nigeria’s deepening unemployment crisis may have triggered a dramatic shift in how millions of individuals seek to earn a living, with the majority turning to nano businesses and accidental enterprises, market insights have suggested.
On their face value, the data suggest a radical switch to entrepreneurship. But beneath are operational models that prioritise survival as opposed to serious sustainable wealth creation.

While the trend exposes the dire situation facing millions of citizens, it also points to the huge prospect in entrepreneurship and how investment in support infrastructure and fiscal incentives could power the next phase of economic growth.
The business community is replete with case studies of how survival crises pushed hundreds of Nigerians into macro-business (largely informal at takeoff) that grew into multi-billion-dollar empires.
The country may be on the cusp of an entrepreneurship breakthrough, with 24 per cent of micro savings, as suggested by a new report by MoniePoint Inc, being mobilised for investment in businesses, underpinning the rising popularity of entrepreneurship among the citizens.

At the micro level, the report suggests that N24 in every N100 saved targets a new business or the desire to expand an existing one.

Rents, which have spiked above employees’ yearly salaries as reported by The Guardian, take 16.5 per cent of savings.

Detty December, unrestricted indulgence in parties and other frivolous spending during yuletide seasons, interestingly, commands more savings than education, a key driver of productivity and wealth creation. The report puts savings for Detty December at 11 per cent and that of school fees at 10 per cent.

The data point to a silent but significant crisis that many Nigerians and even policymakers may have ignored. Considering that the report focuses more on transactions by low-income earners, with savings targets ranging from N200,000 to N500,000, it suggests that poor Nigerians are still important investments in areas such as education, rather than frivolities.

Health and education, according to economic literature, are among the strongest levellers for reducing income inequality. Sadly, health is not among the top five items Nigerians save for. However, the third item and possibly another header in part for health, takes nine per cent.

Poor savings for health and education among the least income earners in a country where spending in the two critical items is largely done out-of-pocket is a recipe for widening income inequality.

Whereas the poor are trapped in rent and other survivalist expenditures, an increasing number of the wealthiest Nigerians continue to send their wards to Ivy League universities. Foreign education demand, which spiked and extended to the struggling middle-class a few years ago in the height of government-lecturer face-off, was being subsidised by the Central Bank of Nigeria (CBN) through concessional foreign exchange (FX) until 2023 when the market was liberalised.

Even with the high cost of foreign education, owing to the sharp depreciation of the naira from 2023, the mania for foreign education among the rich has not eased. In the first half of 2025, data by the CBN suggested that Nigerians spent $1.4 billion on foreign education.

The figure was a 20 per cent uptick on the amount spent in the same period in 2024. From 2020 till June last year, the CBN statistics revealed that a total of $11.1 billion was spent on foreign education.

As increasingly number of children of rich families go overseas to acquire perceived more quality education and return home to take the juiciest opportunities, the system continues to malign children from poor homes, who barely complete basic schools not because they are mentally incapable but they are either financially disadvantaged or that their parents inadvertently made wrong choices – a possibility to breeds wider income inequality and worsen the poverty trade.

For the umpteenth time, Nigerians are leveraging smart saving products created by banks and fintech to save for business ventures. But their intentions could be undermined by an increasingly tough operating environment. With power shifting radically from a social service to an economic good, those in the bottom income quintile are largely priced out of the market.

For one, the band ‘A’ and ‘B’ categories are elitist in catchments and charges, a problem that is on its own fueling energy poverty and inequality. The fast-growing off-grid options are not within the reach of the poor.

Naira depreciation, for one, has triggered a localised spike in the cost of panels, batteries and inverters in the past three years. In some cases, prices have shot up by as much as 200 per cent, making an ambition to join the trail by struggling Nigerians a mere aspiration.

The government is offering a generous tax waiver for small businesses to help grow entrepreneurship. But for a sector that is overwhelmed with regulatory and market risks, stakeholders said the need to de-risk is more urgent than any other fiscal incentive.

In the face of a rising number of businesses, most business owners are barely getting along. For instance, the Informal Economy Report 2025 said half of informal businesses, which consist of 44 per cent of the businesses in the country, generate less than N20,000 daily in revenue, pointing to extremely thin margins.

The report puts the median daily revenue range between N20,000 and N50,000, while the median profit range is between N10,000 and N20,000. It added that 70 per cent of the businesses earn less than N50,000 daily.

An increasing number of young Nigerians may continue to flood the informal sector, not to build enduring businesses but to scavenge for survival income as artificial intelligence (AI) takes root across the board, a possibility that would worsen underemployment and deepen poverty.

A recent EY report claimed that 72 per cent of businesses in the country are exploring artificial intelligence (AI) to overhaul their workforce strategies, exposing the depth of disruption the technology will cause in the near future.
Recently, the Managing Director of the International Monetary Fund (IMF), Kristalina Georgieva, warned that the AI adoption wave could disrupt the job market and wipe out many entry-level positions. AI impacts on jobs are higher in developed economies, but emerging markets, including Nigeria, are not left out.

According to multiple reports, informal sector employment, especially in developing countries, offers low and unstable income, making it extremely difficult for the employees to live above the survival level and prioritise their health and education.

In Nigeria, from 2022, the informal sector contributes between 92 and 94 per cent to the total number of employed people. According to the National Bureau of Statistics (NBS), self-employment, which is largely defined by informality, contributed a range of 84 and 88 per cent from 2022 to 2024.
Even at the medium scale level, as small profits are masked by high turnover and strong commercial activities, the perennially rising cost of doing business.

Content creation and influence marketing, projected to reach $5.3 billion last year, is reaping sufficient benefits from the shrinking formal job market. The expanding fan base of social media influencers – with 54 per cent of young Nigerians joining the digital community of at least one influencer – is a defining moment for the fast-growing market.

The number of Nigerians making businesses out of the microblogging sites is difficult to ascertain, as many do it as a ‘side hustle’. Reports estimate the number of Nigerian users on TikTok, the face of social media monetisation, at 37 million.
https://guardian.ng/featured/nigerians-turn-to-survival-businesses-as-formal-jobs-dry-up/

Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by iwaeda(op): 8:35am On Feb 02
Tinubu killing every sectors. grin grin grin grin
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by iwaeda(op): 8:38am On Feb 03
There are no more jobs, Nlfpmod. grin grin grin grin
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by bosschinalu(m): 9:54am On Feb 03
I am even trying to get a Job.

Ask for my CV Biko
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by madapcmod: 9:56am On Feb 03
3million jobs in the mud

Useless and evil APC
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by nairalanda1(m): 9:56am On Feb 03
APC took over in 2015, and essentially refused to make nigeria an economy based on manufactured goods and services.

TInubu is continuing the good work of buhari...see the fruit of the labour.

You cannot run an economy on oyel and expect job growth. Sustained job growth.
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by njokuuche77(m): 9:57am On Feb 03
It has never being this bad, honestly.
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by heniford2: 9:57am On Feb 03
Its really hard surviving in Nigeria now
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Militant1: 9:59am On Feb 03
Yet they will say NIGERIA GDP is positively affecting global GDP
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Jokerman(m): 9:59am On Feb 03
But Tinubats are saying otherwise....
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Kingpele(m): 10:01am On Feb 03
APC government from 2015 till date have destroyed Middle class ,is either you are rich or poor
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Hhh4444: 10:02am On Feb 03
Tinubu is favouring me and my family.
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Treasure17(m): 10:03am On Feb 03
Tinubu and disaster are best of friends. So expect nothing reasonable from his administration.
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Oracleee: 10:05am On Feb 03
It's really heartbreaking seeing smaller afriican nations who couldn't hold a torch for Nigeria now far ahead of us. That Namibia diss comes to mind and the ishowspeed portrayal of Nigeria in a raw and unfiltered form
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by anonimi: 10:07am On Feb 03
madapcmod:
3million jobs in the mud

Useless and evil APC
Is this why the gods of Nigeria are making Tinubu fall in the mud everywhere huh

Will that be enough for him to mend his way and stop stealing our money?

Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Sirianese: 10:08am On Feb 03
See as the man be like vampire

Very useless and evil
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Nobody: 10:09am On Feb 03
If one can't express his or her opinion on this platform, then it's no use being here. Why should the platform tailor one's opinion?

Fcken crap
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by anonimi: 10:09am On Feb 03
iwaeda:
Tinubu killing every sectors. grin grin grin grin
As long as emilokan favour me and I alone, why should I care about others?

Sebi other Nigerians can find the nearest location to collect free food like waist-focused Akpabio mockingly advised huh

Omicronvaccine:
Wherever You See Free Food, Eat It - Nigerian Senate President, Senator Akpabio Advises Nigerians


https://www.youtube.com/watch?v=fIdtxSZDQoY
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by aieromon(m): 10:11am On Feb 03
Indeed, formal office jobs have dried up. The opportunity is that a lot of people are learning sellable skills which will metamorphose into owner business if managed with the same level of effort.
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by always247: 10:12am On Feb 03
Nigeria is hell. how I wish I will die peacefully and get forgotten so that all this my sufferings will be gone
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Foodempire: 10:12am On Feb 03
I'm so tired of this heartless government, they removed subsidies on everything that could benefit common Nigerians, increase tax,custom duties and expecting the economy to boom. It's never been this worst
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by anonimi: 10:12am On Feb 03
njokuuche77:
It has never being this bad, honestly.
Is this why you are committed to work with others to return our country to the foundational PDP politicians who gave us 16 years of prosperity, driven by deregulation and privatisation principles?

Widespread prosperity and high productivity with low unemployment rates and low insecurity are what Tinubu made us swap for APC extreme poverty shege that he fraudulently presented as positive change 11 years ago.

thisweekng:
The Minister of Finance and Coordinating Minister of the Economy Chief Olawale Edun has said the last time Nigeria’s economy looked stable was about a decade ago.

He made this statement during his maiden press conference as Minister of Finance where he outlined President Bola Tinubu’s vision, agenda and strategy for the economy.

He said, “I think as we all know, we are not where we should be. The economy is barely growing above the rate of population growth.

“But it was not always so, and I think in trying to look at the way forward, if we now have a situation of slow growth, double-digit inflation, weak/depreciating exchange rate, as well as security concerns that are resulting in an economy that is not growing and not taking Nigerians out of poverty.

“If we think back to the last time when the economy was stable- when it was growing, when inflation was low, and the interest rate was affordable, that period was about a decade ago. Growth was about 6% in 2013 and 2014.”
Private sector to drive the economy

https://nairametrics.com/2023/09/01/the-last-time-nigerias-economy-was-stable-was-about-a-decade-ago-wale-edun/
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Freetech: 10:15am On Feb 03
What this report failed to talk about is population explosion.

This is major driver of most of the economic problems including insecurity Nigeria is facing.

No country with population doubling every 20 years can make appreciable progress.

Also consider that more than 40% of the Nigerian are either too young or too old to produce nothing, they are consumer only

Nigeria stop procreating anyhow, embrace family planning and monogamy
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by GreaterFuture(m):
Extensive, from mid point of article, it feels free, very free.
A bit Unusual from this News-media source.
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Gerrard59(m): 10:16am On Feb 03
Pre-Buhari, there was at least one graduate trainee recruitment ad on the front page. Buhari entered and boom! They disappeared! The Internet japa frenzy kicked off with Canada and even Germany became an option for young Nigerians.

Buhari was a disaster! The same man Tinubu's supporters praised to high heavens 🙄
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by JibolaUsman: 10:17am On Feb 03
iwaeda:
https://guardian.ng/featured/nigerians-turn-to-survival-businesses-as-formal-jobs-dry-up/
You cannot put the blame on " Dertty December ". It's just a one week over indulgence which I do not subscribe too. The main problem is everyday spending patterns. You did not include buying of expenses smartphones when they can opt for London used
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by honor4me: 10:21am On Feb 03
iwaeda:
https://guardian.ng/featured/nigerians-turn-to-survival-businesses-as-formal-jobs-dry-up/
The piece is a solid, data-anchored warning: it shows that Nigeria’s “entrepreneurship boom” is overwhelmingly a distress phenomenon, and it correctly links the micro-level savings and revenue numbers to macro-level traps (energy poverty, FX-educated elite flight, AI-labour displacement, out-of-pocket health/education costs). Those linkages are not speculative; they are already visible in the labour-force statistics, CBN FX utilisation reports, and the national accounts that show 92-94 % informal employment.
Where the substance thins out is in the implicit prescription space. The article gestures toward “investment in support infrastructure and fiscal incentives” but never tests whether, given the current cost structure (power, FX, logistics, regulatory opacity), nano firms with ₦10-20 k daily profit can ever scale—tax waiver or not. It also treats AI as a future threat rather than an immediate policy variable that could be steered toward productivity tools for micro-firms. So the critique is strong; the pathway from critique to workable policy is under-developed.
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by popp(m): 10:23am On Feb 03
I didn't go through, I don't just want to go through.

But having gone through the headline, this is what we will all do, at the end of it all, President
Tinubu would want to suffocate us with tax.

"Na who you give job you go tax"
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by MarkNsukkaBread: 10:26am On Feb 03
bosschinalu:
I am even trying to get a Job.

Ask for my CV Biko
But you are a boss, why would a person who calls himself "Boss" be looking for a job?! huh
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by Kemetian:
aieromon:
Indeed, formal office jobs have dried up. The opportunity is that a lot of people are learning sellable skills which will metamorphose into owner business if managed with the same level of effort.
The 'formal office jobs' that dried up, DRIED UP BECAUSE THEY ARE USELESS.

Those new businesses you're talking about that are being set up today, are based on a FAR MORE SECURE, STABLE ECONOMY.

You people have no idea what this end of fuel subsidies and the floating of the Naira has done for this country.

It's set the country on a solid footing for long-term economic growth.

I SWEAR you can invest today and KNOW you will see profit and stability long-term. ANY BUSINESS. Even a canteen.

Or reposition yourself entirely and learn some newly relevant skills. You will prosper.

Do you know that because of the naira float, Nigerian exports are highly attractive and competitively priced in the international market? There are boys making big money here in NAIJA simply acting as middlemen between say cashew producers here, and buyers abroad.

Just establish a reliable supply for whatever commodity you like, post your ad on international trade sites, and that's your business started!

ALL FROM YOUR PHONE!!!

And people are still talking about ''office jobs''.

Office jobs for what?

Go on ChatGPT AI, and tell it to list you 100 businesses you can start right now, even if you are living in your village, with zero money.

Tell it the name of your village. You will get it plus full business plans!!!! FREE. The information is out there on how to make money from anywhere you find yourself in the world today.

The business I'm doing now has nothing to do with what I studied in schoool. I learnt it by watching a How-To video on YouTube, and then perfected the idea using AI.
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by bosschinalu(m): 10:34am On Feb 03
No whine me abeg.

I actually need a job Right now.

MarkNsukkaBread:
But you are a boss, why would a person who calls himself "Boss" be looking for a job?! huh
Re: Nigerians Turn To Survival Businesses As Formal Jobs Dry Up by nairalanda1(m): 10:40am On Feb 03
Freetech:
What this report failed to talk about is population explosion.

This is major driver of most of the economic problems including insecurity Nigeria is facing.

No country with population doubling every 20 years can make appreciable progress.

Also consider that more than 40% of the Nigerian are either too young or too old to produce nothing, they are consumer only

Nigeria stop procreating anyhow, embrace family planning and monogamy
Your comment makes sense, until you see what is happening in countries like Japan

Japan's population is falling. As a result , things like there being no bus drivers for some bus routes, not enough doctors for hospitals, especially those in the rural areas, and not enough nurses, and even things like a lack of teachers and schools because not enough kids , and villages that are dying out because no people

And then the country has to borrow to pay for public services and things like pensions for the growing old age populaiton because not enough working class people who pay tax (and they are even considering making people work beyond retirement).

And all that was because japanese people followed good advice and stopped procreating too much.

Nigeria's problem is not our population, it is the refusal of governments and people to develop an eocnomy based on manufacturing. Assuming we had that kind of economy, there would be enough jobs and revenue to provide for all.

Reducing procreation won't help. If we want everyone to live a good life based on the revenue we earn, we would have to have a populaiton of less than ten million people. Unless you are supporting what I am thinking, that's not possible.
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