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3 Digital Marketing Mistakes That Make Nigerians Waste Money On Ads - Business - Nairaland

Nairaland ForumNairaland GeneralBusiness3 Digital Marketing Mistakes That Make Nigerians Waste Money On Ads (86 Views)

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3 Digital Marketing Mistakes That Make Nigerians Waste Money On Ads by CoachMercy(op): 7:12pm On Jun 28
I've been teaching digital marketing to beginners , and I keep seeing the same 3 mistakes.

1. **Boosting random posts**
Facebook boost button is not a strategy. If you don't know your buyer, you’re just paying to waste your money.

2. **Copying big brands**
Big companies can run “brand awareness” ads. You cannot. As a new seller, your ad must have 1 job: Get a message, a call, or a sale. Not likes.

3. **No feedback loop**
You run ads for 7 days, get 0 sales, then say "Facebook ads don't work". But you never asked 10 people why they didn’t buy.

The people who actually win online do this first: They talk to their buyers before they run any ad.

Question for my fellow marketers here:
What’s the dumbest ad mistake you’ve made so far? Let’s learn together.
Re: 3 Digital Marketing Mistakes That Make Nigerians Waste Money On Ads by digitaliz: 10:51pm On Jun 28
Tiktok and Youtube not letting me use my Master card to pay for adverts, can you help tell the problem. Says card invalid but this is a card I use daily for other online purchase on google play
Re: 3 Digital Marketing Mistakes That Make Nigerians Waste Money On Ads by CoachMercy(op): 10:57am On Jun 29
Omo this one happens a lot in Nigeria 😅

Google Play bills in Naira, but TikTok/YouTube Ads bill in USD + they force 3D Secure OTP every time.

3 things to check first:
1. Call your bank and ask them to enable "international online transactions" + USD payments on your card.
2. Make sure your TikTok/YouTube Ads account country is set to Nigeria, not USA.
3. Try adding the card again with your bank app open so you don’t miss the OTP.

If it’s still failing after that, it’s usually the bank blocking ads. Most of us here use a USD virtual card like ALAT, Geegpay, or Payoneer for ads.

What bank is your card from?
digitaliz:
Tiktok and Youtube not letting me use my Master card to pay for adverts, can you help tell the problem. Says card invalid but this is a card I use daily for other online purchase on google play
Re: 3 Digital Marketing Mistakes That Make Nigerians Waste Money On Ads by digitaliz: 1:38am On Jun 30
You have been so helpful with this information and I am thankful.
Walk me through this other options you use like the ALAT
How can I message you without violating nairaland policy

My contact should be on my profile


CoachMercy:
Omo this one happens a lot in Nigeria 😅

Google Play bills in Naira, but TikTok/YouTube Ads bill in USD + they force 3D Secure OTP every time.

3 things to check first:
1. Call your bank and ask them to enable "international online transactions" + USD payments on your card.
2. Make sure your TikTok/YouTube Ads account country is set to Nigeria, not USA.
3. Try adding the card again with your bank app open so you don’t miss the OTP.

If it’s still failing after that, it’s usually the bank blocking ads. Most of us here use a USD virtual card like ALAT, Geegpay, or Payoneer for ads.

What bank is your card from?
Re: 3 Digital Marketing Mistakes That Make Nigerians Waste Money On Ads by CoachMercy(op): 11:44am On Jun 30
Thank you, I appreciate 🙏

On the card issue: ALAT, Geegpay, Payoneer, and Klasha are USD virtual cards a lot of us use for TikTok/YouTube ads because Nigerian naira cards fail on USD billing.

ALAT is easy to start with because you can open it from your phone in minutes with your BVN. You’ll fund it in Naira, it converts to USD, then you add that card to TikTok/YouTube Ads.

For more details, check my profile. I dropped my phone number there
digitaliz:
You have been so helpful with this information and I am thankful.
Walk me through this other options you use like the ALAT
How can I message you without violating nairaland policy

My contact should be on my profile
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