₦airaland Forum

Goldberg Makes History with Monumental Talking Drum Installation on Cocoa House for generations, Cocoa House has been one of the defining features of the Ibadan skyline, standing as a reminder of the ambition and enterprise that shaped the city and the wider Western Region. At Cocoa House in Ibadan on August 7, 2026, Goldberg Lager unveiled a monumental talking drum installation above the iconic building, bringing one of Yoruba culture’s most recognisable symbols to one of Nigeria’s most historic structures.

The unveiling brought together two important parts of the region’s story. The talking drum has long played a role in Yoruba communication, celebration and storytelling, while Cocoa House, completed in 1965, remains a landmark of indigenous enterprise. The 26-storey building was financed from the proceeds of the region’s cocoa trade and was widely recognised as West Africa’s first skyscraper when it was completed.

The decision to bring the two together speaks to a shared history of identity, ambition and cultural expression. The talking drum was not simply an instrument for entertainment. Skilled drummers used changes in pitch and rhythm to convey praise, proverbs, announcements and messages, allowing stories and information to travel across communities. Giving the drum a place above Cocoa House brings that history into a contemporary setting and gives an enduring symbol of Yoruba culture a presence that can be seen across the city.

A tribute to the rhythm of our people.
For generations, Cocoa House has stood as a symbol of ambition, progress and pride. Today, the Goldberg Talking Drum extends that legacy as a living celebration of Yoruba heritage.
Every hour, the drum comes alive with the rhythm of Omolúàbí, followed by the chime of the hour an homage to the values, culture and character that continue to unite our people.

In this way, the installation is also a reflection of the Omolúàbí values that have long been associated with Yoruba culture and form an important part of Goldberg’s identity. Omolúàbí speaks to character, respect, pride in one’s heritage and the responsibility to contribute meaningfully to society.

Those values are reflected in Cocoa House itself: a building that emerged from the success of the region’s agricultural economy and stood as an expression of what local enterprise could achieve.

It is this meeting of heritage and ambition that gives the installation its significance. Cocoa House represents what our people were able to build. The talking drum represents the culture, values and rhythm that continue to define who we are.

Speaking on the significance of the installation, Abdulrahman Yinusa, Group Managing Director/CEO, Odu’a Investment, described the drum as a new chapter in the story of a building that has represented the region’s ambition for more than six decades. “For over six decades, Cocoa House has been the most visible testament to the vision of our founding fathers - the progressive leaders of the Southwest who dared to build an indigenous economic empire. This building has weathered many storms, witnessed history and remained the enduring face of our collective ambition.

“We have not merely added a structure to the roof; we have crowned Cocoa House with a talking drum of our civilisation as a Yoruba people. The talking drum does not merely make sound. It speaks. It speaks proverbs, conveys emotions, announces the presence of royalty and reminds us of our togetherness as a community.

“Every day and night going forward, it will remind us that our culture is not a memory. It is alive, it is assertive and it is proud.” It is also a reflection of the Omoluabi values that have long been associated with Yoruba culture and form an important part of Goldberg’s identity. Omoluabi speaks to character, respect, pride in one’s heritage and the responsibility to contribute meaningfully to society. Those values are reflected in Cocoa House itself, a building that emerged from the success of the region’s agricultural economy and stood as an expression of what local enterprise could achieve. Goldberg’s “Our Beat. Our Gold.” platform draws from the same sense of cultural pride. The idea recognises the rhythms and shared experiences that continue to bring Nigerians together, whether through music, football, food, film, festivals, weddings or the everyday occasions that give communities a reason to gather and celebrate.

Those cultural expressions are no longer confined to Nigeria. Nigerian music now commands audiences around the world, Nollywood continues to expand its international reach, while Nigerian food, fashion and other aspects of the country’s cultural identity are finding new audiences across continents. For Goldberg, the Cocoa House installation provides an opportunity to place a distinct Yoruba symbol within that wider conversation and to celebrate a culture whose influence continues to travel.

Speaking at the unveiling, Sarah Agha, Marketing Director, Nigerian Breweries Plc, said the installation was designed to celebrate that heritage while creating something that could endure beyond the occasion itself. “We are very proud to unveil the talking drum on one of West Africa’s most iconic buildings on behalf of Goldberg, and to celebrate this moment with the people of the Southwest. This is more than an installation; it is a celebration of our heritage, our cultural pride and the power of community. We believe it is a monument that will remain part of our shared legacy for many years to come.”

The unveiling brought together Goldberg ambassadors Kunle Remi and Odunlade Adekola, Big Brother Naija winner Imisi, creators, media personalities, cultural stakeholders, government representatives and consumers. Guests also travelled from Lagos to Ibadan for the occasion, reflecting the wider interest in the installation and its significance to the city.

The installation is expected to remain a prominent feature of the Cocoa House skyline, giving residents and visitors a new visual marker in a city already known for its history and cultural significance. For Goldberg, it is part of a broader effort to celebrate the people, traditions and cultural expressions that have shaped Nigeria while creating new ways for those stories to reach wider audiences.

Cocoa House has stood over Ibadan for more than six decades, witnessing the growth of a city that has played an important role in Nigeria’s history. It now carries another symbol of that heritage, connecting a familiar landmark with one of the most enduring expressions of Yoruba culture. From Ibadan, the talking drum has found a new place to speak.

Our Beat. Our Gold.

mrvitalis:
Cocoa house they poster child of Nigerians love for unviable feel good projects

lordm:
Goldberg vs Herro.

If you know, you know

lordm:
Goldberg vs Herro.

If you know, you know

mrvitalis:
Cocoa house they poster child of Nigerians love for unviable feel good projects

aworatak:
Assuming the building was built in this dispensation, your views would have been plausible.
The building wasn’t a white elephant project during the era. It was a period of economic prosperity where the government had a visionary mindset. Even our very own highly revered Dr M I Okpara of blessed memory had plans to build a replicas in Enugu (Universal Insurance headquarters), Port Harcourt and Aba (Corporative Bank of Eastern Nigeria )

Gingerly:
You even know Hero beer in Ogbomosho but here in the East we don't know what Goldberg is.

ppogba:
The exact thought of Nnamdi Azikiwe when Awolowo was building it.

Even if it for feell good, I wonder why your Lord and Saviour was not smart enough to have something his people should feel good about.

Cocoa money in action.
Show me what coal money did.

Just like, Omotosho, show me the law. Now, he dey do Allah Akbar for Sokoto.

mrvitalis:
Coal money ?
Calabar industrial layout
Trans Amadi industrial layout
Aba industrial layout
Emene industrial layout

Obudu cattle resort
Ikom cocoa plantation
Abak palm oil plantation
Arochukwu palm , rubber and cocoa plantation
Ubima palm plantation

University of Nigeria Nsukka
University of Nigeria Enugu campus
University of port harcourt
University of calabar

U want more ?

lordm:
Goldberg vs Herro.

If you know, you know

mrvitalis:
Cocoa house have never made a profit ,it’s a feel good money pit

Michael Okpara never planned to if you say zik then maybe
Okpara was the smartest leader ever in Nigeria

From calabar to port harcourt to obudu to ikom to arochukwu to Enugu to imo his impart is visible and viable

It’s sad Nigerian leaders choose Awo socialist ideology because it’s flasher and easy to point at and say I did this

There was a reason 80% of all registered businesses in Nigeria where in the eastern region

SonOfDSoil01:
great news…..proudly omoluabi….is a great joy waking up every morning knowing I come from a tribe of progressives and seeing the cocoa house still standing tall and one of the legacies of our father Pa Awolowo……may his soul continue to rest in peace.

ppogba:
Universities of Calabar and UNiPORT founded in 1975 by the FG is what you are now attributing to Coal money and Azikiwe. I have always known your likeness for be ridiculous but was only expecting that you would have shed this at least after being found out severally on Nairaland.

I will expect your next list to include MOUA in Abia and Ariaria market in the new list of Azikiwe's list.


Don't always forget my usual advice to you. LEARN NOT TO TAKE YOUR ARGUMENTS BEYOND THE BEER PARLOUR.

Kemetian:
For goodness sake, Ibadan needs MORE highrise buildings in that particular area.

Cocoa House should have been the first of many such buildings in a CBD (Central Business District).

That city is punching below its weight. They can do more.

aworatak:
Dr Okpara had plans of building such structures particularly the one of Universal Insurance Company (owned by the government of Eastern Nigeria).
Growing up I came across the Universal Insurance 1965 annual report where the company was planning on building a 17 story high rise building at Independence Layout. The Company was also on the verge of opening its United Kingdom office. This was a year before the 1966 coup.

FutureFocus:
Our iconic Cocoa House is now the platform for promoting alcohol, Makinde no try for this one, it should be taking down and be replaced with a cocoa symbol

mrvitalis:
University of calabar was campus of university of Nigeria medical campus
University of port harcourt was engineering campus but didn’t start before the war broke out

Maybe you should research on a topic before you comment

BigYash:
Wait o. Na only me no dey drink this thing they call beer?

I have tasted all brand to see if anyone will work,none worked for me.. So I still with my red wine jare.. and sometimes vodka

mrvitalis:
How many occupants does cocoa house have ?
What do you think the cost of rent there would be ?

Do you want development or to look developed