₦airaland Forum

I manage SEO for multiple sites, and I've seen organic search traffic plummet in the past year since Google introduced AI overview. With this new change, SEO may actually be dead. Here's some helpful advice I saw somewhere:
Focus on generating referral traffic using 3rd party websites, social media, and forums Like Nairaland. Use your blog for helpful content with extra long tail keywords. The kind of questions you would answer in an FAQ section should now transform into articles for your blog.

Ehikioyah:
I manage SEO for multiple sites, and I've seen organic search traffic plummet in the past year since Google introduced AI overview. With this new change, SEO may actually be dead. Here's some helpful advice I saw somewhere:
Focus on generating referral traffic using 3rd party websites, social media, and forums Like Nairaland. Use your blog for helpful content with extra long tail keywords. The kind of questions you would answer in an FAQ section should now transform into articles for your blog.

Thanks for sharing

Since you're good at generating SEO traffic for business websites...

Do you ever have clients who need more visibility through news stories, or is that outside what you handle?

werisetogether:
Thanks for sharing

Since you're good at generating SEO traffic for business websites...

Do you ever have clients who need more visibility through news stories, or is that outside what you handle?

Do you need a service like that?

werisetogether:
Thanks for sharing

Since you're good at generating SEO traffic for business websites...

Do you ever have clients who need more visibility through news stories, or is that outside what you handle?

I do actually. Just in case you do link building or have anyone who does, they can reach out to me

Ehikioyah:
I do actually. Just in case you do link building or have anyone who does, they can reach out to me

Thanks for your response.

What's the best channel for connecting with you?

(By the way, your WhatsApp bots sent me on a merry-go-round, didn't directly reply me...yet asked me for feedback on how I rated the chat. LOL)

werisetogether:
Thanks for your response.

What's the best channel for connecting with you?

(By the way, your WhatsApp bots sent me on a merry-go-round, didn't directly reply me...yet asked me for feedback on how I rated the chat. LOL)

Please send me an email castusfiliolus@gmail.com. Also, which WhatsApp bots are you referring to?

Ehikioyah:
Please send me an email castusfiliolus@gmail.com. Also, which WhatsApp bots are you referring to?

OK. Will email you today

The WhatsApp bots were on some solar-related posts you had made in the past...

I would not say SEO is dead, but the easy informational traffic is clearly shrinking, so the work has shifted. Pages that answer a quick fact are the ones AI overviews swallow, so I would put more effort into content that is hard to summarize, like original data, honest comparisons, local angles and step by step guides with real screenshots. Those still earn clicks because people want the detail. Also check Search Console by page type rather than looking at total traffic. Often a few pillar pages hold most of the losses, and refreshing those with current examples recovers more than writing ten new posts. Referral traffic from forums is useful, but it works best when you actually answer people and let your name build trust, not when you chase it as a replacement channel.

10xlinks:
I would not say SEO is dead, but the easy informational traffic is clearly shrinking, so the work has shifted. Pages that answer a quick fact are the ones AI overviews swallow, so I would put more effort into content that is hard to summarize, like original data, honest comparisons, local angles and step by step guides with real screenshots. Those still earn clicks because people want the detail. Also check Search Console by page type rather than looking at total traffic. Often a few pillar pages hold most of the losses, and refreshing those with current examples recovers more than writing ten new posts. Referral traffic from forums is useful, but it works best when you actually answer people and let your name build trust, not when you chase it as a replacement channel.

Interesting. Thanks for this perspective. But I would say the numbers tell a different story. CTRs have dropped by 65% or more. Google recorded its lowest revenue contribution from Search ads since it was founded in 1998. These are real numbers that point to changing user behavior and shifting technology.

If users aren't clicking, then they surely aren't seeing the ads. And Google is expanding AI Overview to be inclusive of all search types. The only people who still rely on search are those lower down the funnel who need information from official websites before they make a payment.