₦airaland Forum

for instance you have $200 to run your new facebookpage for your new lunched small business how will you spend the money? as your opinion and recomedation will go along way.

mcvize:
for instance you have $200 to run your new facebookpage for your new lunched small business how will you spend the money? as your opinion and recomedation will go along way.

It depends on what you hope to achieve.

Facebook lets you optimize for "likes" on your page, or just "impressions."

However, Facebook has drastically become less effective in reaching your "fans."

I'll give you an example:

I spent about $600 on one of my site's Facebook "likes" campaign.
It ended up with about 5k likes in about 4 months or so, running at $5 a day.

Now, here is where it gets interesting:
The page currently has about 5,500 likes. HOWEVER, with each post, the post is delivered to about 15 - 40 people.

I'll say that again. Out of 5,500 REAL people, Facebook shows the Page posts to 15 - 40 people.

This is the unfortunate reality of Facebook. Their new delivery algorithm is designed to serve your posts to about 1% of your fan base.

e.g If your page has 100K likes, then the organic reach will be about 100 people. This may go up slightly if those 100 people like, share, comment etc.

The reason for this, is not a limitation in the technology, but just pure capitalism at play.

Facebook says, hey, pay us money, so we will tell people to like your page, and you can engage with your target audience.

Once you do that, and have amassed some audience, they return and say - hey, you actually need to also pay us in order to speak with these people. That is where the "Boost post" button comes in.

Getting a ton of folks to like your page is one thing, getting them to see your posts is another.

Verdict: It is a waste of money, EXCEPT you have a high converting service/product or something. Or you're simply trying to build a presence for your brand.

Good luck

NaLaugh:
It depends on what you hope to achieve.

Facebook lets you optimize for "likes" on your page, or just "impressions."

However, Facebook has drastically become less effective in reaching your "fans."

I'll give you an example:

I spent about $600 on one of my site's Facebook "likes" campaign.
It ended up with about 5k likes in about 4 months or so, running at $5 a day.

Now, here is where it gets interesting:
The page currently has about 5,500 likes. HOWEVER, with each post, the post is delivered to about 15 - 40 people.

I'll say that again. Out of 5,500 REAL people, Facebook shows the Page posts to 15 - 40 people.

This is the unfortunate reality of Facebook. Their new delivery algorithm is designed to serve your posts to about 1% of your fan base.

e.g If your page has 100K likes, then the organic reach will be about 100 people. This may go up slightly if those 100 people like, share, comment etc.

The reason for this, is not a limitation in the technology, but just pure capitalism at play.

Facebook says, hey, pay us money, so we will tell people to like your page, and you can engage with your target audience.

Once you do that, and have amassed some audience, they return and say - hey, you actually need to also pay us in order to speak with these people. That is where the "Boost post" button comes in.

Getting a ton of folks to like your page is one thing, getting them to see your posts is another.

Verdict: It is a waste of money, EXCEPT you have a high converting service/product or something. Or you're simply trying to build a presence for your brand.

Good luck

Oh no huge loss

Booty4me:
Oh no huge loss

??

NaLaugh:
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Wow this is something else...I need prepare be that

NaLaugh:
It depends on what you hope to achieve.

Facebook lets you optimize for "likes" on your page, or just "impressions."

However, Facebook has drastically become less effective in reaching your "fans."

I'll give you an example:

I spent about $600 on one of my site's Facebook "likes" campaign.
It ended up with about 5k likes in about 4 months or so, running at $5 a day.

Now, here is where it gets interesting:
The page currently has about 5,500 likes. HOWEVER, with each post, the post is delivered to about 15 - 40 people.

I'll say that again. Out of 5,500 REAL people, Facebook shows the Page posts to 15 - 40 people.

This is the unfortunate reality of Facebook. Their new delivery algorithm
....

you said it all, am a witness. but what's the best way to advertise now cause i have a great service to nigerians and need a platform to advertise to millions of nigerians . my signature explains more. thanks

Well, facebook ad has been the best for me. It is all about mastering some tricks and knowing how the realy stuffs work.

I have an ebook that will teach you how to get 10000 views per $1.

I have an ebook that will teach you how to get 10000 views per $1.[/quote]tell me how can I get the ebook I need it