Igbo, Yoruba Rivalry Killing Our Film Industry - Adenuga - Celebrities - Nairaland
Nairaland Forum › Entertainment › Celebrities › Igbo, Yoruba Rivalry Killing Our Film Industry - Adenuga (875 Views)
| Igbo, Yoruba Rivalry Killing Our Film Industry - Adenuga by sorepco(op): 9:18pm On Apr 19, 2015 |
Igbo, Yoruba rivalry killing our film industry - Adenuga : Akeem Lasisi Adenuga advertisement Click to learn more... Foremost film maker, Mr. Wale Adenuga, seeks regeneration in the Nigerian film industry, AKEEM LASISI writes It is an interesting moment in Nigeria as the current political transition has reached the peak. For many politicians, it is time to abandon the umbrella, which is the symbol of the Peoples Democratic Party, from whom the All Progressives Congress has snatched power – even if not at gun point but at ballot point. Such politicians would rather drop the umbrella and embrace the broom, the symbol of the APC. For renowned film maker, Mr. Wale Adenuga, however, this is a time for the Nigerian film industry to embrace both the umbrella and the broom. But the acclaimed publisher of comic works that include Ikebe Super, and producer of popular dramas and films such as Papa Ajasco and Superstory, is not thinking like many of his colleagues who are eager to just sing and dance for politicians to secure crumbs of the the national cake. Instead, Adenuga is using the occasion of the envisaged national rebirth to chart a new course for the film industry. The way only too few practitioners bother to do nowadays, Adenuga rose above the din on Tuesday when he called a press conference in Lagos. Unlike many of such he had called in the past, where he announced the coming of new works, it was a time to propound what he summarised as the philosophy of the broom and umbrella. He took a cursory look at the industry and gave a verdict that it has failed to realise its potential due to factors that are mostly self-inflicted. Adenuga said, "Now, we need what I would describe as the broom and umbrella philosophy. We need the broom to sweep away all the issues militating against the industry and an umbrella to accommodate us all." He noted that as a major stakeholder, he could no more wait to inspire and rally his colleagues and other stakeholders to address factors that are holding down the sector. In a moving speech, Adenuga said, "As someone who has been in this industry for close to four decades, I have called this meeting to share my opinion on how to make the best of our industry and lay a solid foundation for unborn generations who may be interested in the business of filmmaking. "Seemingly, these are the best of times for Nollywood as the film making business in Nigeria has come to be known. When the national economy was rebased in April last year, Nollywood was said to have contributed 1.2 per cent to the new GDP of N80.2 tn ( US$509.9bn.). This means that Nollywood added about N1.72tn to the revised GDP for 2013. "The business of filmmaking in Nigeria, which is among the first three in the world, has also become a major source of employment for our teeming youths, a reason for which we believe that we have a lot to celebrate." He, however, added that a keener assessment of the situation would show that the practitioners just had a lot of glittering without substance. He identified the challenges militating against real progress to include arguments on the history of film making in Nigeria, divisions along ethnic lines, lack of an umbrella association, lack of quality control and absence of fundamental government support. Adenuga said, "The first and most important issue that we have to contend with, in my opinion, is the silent war that is going on among producers of the Igbo and Yoruba ethnic groups over the history of film making in Nigeria. I imagine that this is at the root of all other problems as a house divided against itself cannot stand much less make progress. "A corollary to the foregoing is the unhealthy situation in which we now have Igbo, Yoruba and Hausa operating separately under the aegis of Nollywood, Yorubawood and Kannywood respectively. Even within these groups, we still have in-fighting and misunderstanding over leadership. In spite of this lack of cohesion, however, each of the 'woods' has her own guild where separatism is very apparent in their dealings, especially casting." He linked this to the inability of the film makers to come under a national umbrella, which he finds very embarrassing. "Although the average Nigerian may find this shocking, our industry is the only one in Nigeria where you do not have a national body or association. This country cannot speak of a national association of film makers, the way doctors talk about the Nigerian Medical Association, lawyers talk about the Nigerian Bar Association the press have the Nigerian Union of Journalists. It is true that we have all manner of guilds but these are all based on the sentiments that I described earlier. "I am persuaded to believe that our inability to come together under an umbrella is one of the reasons why we have some of the problems that detract from the development of the business in Nigeria," he explained. To move forward, Adenuga said piracy must be circumvented, with all stakeholders having to fight it with one voice. Acknowledging that the Jonathan administration initiated a N3bn. intervention, Adenuga believes that more needs to be done. First, he wants his colleagues to play down the issue film making history in Nigeria – the way doctors do not haggle over who started practice in the country. He wants stakeholders to work together and shun petty sentiments, while he cannot wait to see a national association of film makers formed. Adenuga said, "I think the urgent formation of a national body of film makers is one thing that we cannot avoid if we are serious about making the best out of the industry. My suggestion is that we start with the formation of truly national guilds for all the professions that form the industry. "These include producers, directors, makeup artistes, editors, actors, production managers, set designers, location managers, cameramen, continuity men, costumiers, lights men, sound recordists and marketers, among others. All of these guilds will elect their individual president and these presidents of guilds will come together to elect the president of the overall association of filmmakers. The association can then have a secretariat in Abuja where all the guilds would have offices. "The national executive of the association will then be able to work with the government at all levels and corporate bodies on issues affecting the industry like piracy and funding. Such a body would be in a position to lobby for the review of laws guiding piracy and ensure that the government funding gets into the right hands through the state or zonal offices." To stem piracy, Adenuga advocates the establishment of a cinema in each local government area in the country, so that the home video culture will become secondary. Also, he wants the governments and other relevant bodies to create funds that stakeholders can access. Like a sage, Adenuga said, "I have a feeling that I am not the only one thinking about the urgent need for us to have a national body for film makers but this has not worked because of the interest of people who exploit the poorly constituted guilds for their personal needs. Such individuals nurse the fear that they will lose out in a democratic environment and will continue to do everything to resist change. "Some people will also not support this initiative unless they are sure that they would emerge as leaders. They consider the leadership of any such association their birthright and would not support its establishment unless they are assured of the opportunity to lead. "But this is the time for everyone to put all their personal ambition aside and let us all work together for an industry which would be a befitting legacy for our children. With the talents that God has endowed the industry with and the inspiring population that Nigeria is blessed with, nothing will be able to hold us back from shaking the world if only we are able to harness our resources." source: http://odili.net/news/source/2015/apr/17/823.html |
| Re: Igbo, Yoruba Rivalry Killing Our Film Industry - Adenuga by bogolobango(m): 9:29pm On Apr 19, 2015 |
Na only GOD go save dis two mumu tribes beefing each other since 1814 Proudly yoruba |
| Re: Igbo, Yoruba Rivalry Killing Our Film Industry - Adenuga by chiedu7: 9:34pm On Apr 19, 2015 |
NOLLYWOOD WE SABI! Which wan be YorubaWood? Which wan be KannyWood? I think say 9ja get one film industry. |
| Re: Igbo, Yoruba Rivalry Killing Our Film Industry - Adenuga by Samuel200: 9:49pm On Apr 19, 2015 |
Everything has turn to tribalism in nigeria,may god help us |
| Re: Igbo, Yoruba Rivalry Killing Our Film Industry - Adenuga by sorepco(op): 10:00pm On Apr 19, 2015 |
to avoid tribalism, i do believe the they should make sure no president and vice are from the same tribe...even taking it further; for the 1st five positions, they should not come from same tribe...and 5 to 10, ot from same tribe. the idea of having an ibo president, ibo treasurer, ibo 2nd vice presido, ibo welfare president should be discarded. All the tribes should be represented. why not veterans who are not acting anymore?? this will go a long way to solve the tribalism. unlike the chartered institute of marketing/accountancy that has a yoruba as president and vice, as well as secretary ad public commnications person. we should avoid such monopoly Samuel200: |
| Re: Igbo, Yoruba Rivalry Killing Our Film Industry - Adenuga by hensben(m): 10:13pm On Apr 19, 2015*. Modified: 8:10am On Apr 20, 2015 |
Igbo and Yoruba na mumu tribe, make them go form their Odua and Biafra republic make Niger delta and middle belt see road move nigeria forward...both tribe dey benefit from one nigeria yet not contributing anything, Them go come nairaland dey form heavy weight champion. Niger delta are the major contributors, northerners and middle belt contribute also through agriculture and farming which one these two noise makers come dey. |
Picture: Mike Adenuga And His Family In 1984 • Dayo Amusa, Yemi Jacobs Involved In Accident With Dami Adenuga (Video, Pic) • See The Birthday Gifts Tiwa's Designer Toju Got 4rm Mike Adenuga's Daughter(pic) • 2 • 3 • 4
Wizkhalifa Confesses His Love For Amber Rose Through A Song • Pics: Teju Babyface's Wife Mugged On Eko Bridge, Her Car Windows Smashed • Venita Akpofure Shares Mummy-daughter Time With Her Adorable 1 Month Old Baby..c