Designing a New Look for Instagram, Inspired by the Community

Today we announced a new look for Instagram, inside and outside the app. We created a new Instagram app icon and a set of unified icons for Hyperlapse, Layout, and Boomerang. We’ve also refreshed the user interface with a simpler, more consistent design that helps people’s photos and videos shine.
Inspiration

When Instagram was founded, it was a place to easily edit and share photos. Five years later, things have evolved. Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before; using new tools like Boomerang and Layout, and connecting in new ways through Explore.

Last year, a group of us started digging into how we could support this evolution while staying true to Instagram’s heritage and spirit. We wanted to create a look that would represent the community’s full range of expression — past, present, and future.
Challenge: Honor Instagram’s identity while reflecting its growth

Whether it’s a #myinstagramlogo art piece or an Instagram cake, we feel lucky to have an icon that people love and want to make their own. Between the round shape with grippy textures, teddy-bear brown, candied lens, and rainbow, there’s a lot to love.

Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better.
Let’s begin



The original icon’s skeuomorphic style had the benefit of making it feel tangible despite being pixels, and our initial explorations involved trying to modernize it as it was. We started with the basics, removed ornamentation, and flattened the icon. And we arrived at a brighter, flatter option — but was it better? Would we feel the need to do this again in a year?

Since these early “flattening” explorations lacked the visual weight of the original, we turned our focus to figuring out exactly what people loved about the classic icon and how we could carry that over. Anecdotally, we knew that people loved the rainbow and the camera lens was a key visual element. As a part of our process, we also asked people at the company to draw the Instagram icon from memory in 5 seconds. Almost all of them drew the rainbow, lens, and viewfinder.

With this insight, we decided to translate these elements into a more modern app icon that strikes a balance between recognition and versatility.
Solution: The rainbow and camera lens as a bridge

Color

If the lens is a bridge into the bolder, simpler glyph, the rainbow is a bridge into the colorful gradient. Color has always been a huge part of Instagram — you see it in the classic app icon, filters, and the community’s photos and videos.

When we started reimagining the rainbow, we looked at more minimal options, but ultimately we needed more warmth and energy to complement the glyph.
Glyph

We realized we needed to move past a rendered camera to get a flexible, scalable glyph, but the previous glyph proved to be a weak basis for an icon. To maintain the previous icon’s gravity, we had to figure out how to give the new mark more character while also removing what was unnecessary.

The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have.

After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the groundwork for years to come.
One visual identity

Our family of apps — Layout, Boomerang, and Hyperlapse — also have a new, unified look. We carried the gradient through each icon, and designed them on the same grid to make the system feel cohesive. We also updated the Layout and Boomerang icons to better represent what the apps help you create — a collection of photos, or a mini video that loops forward and backward.

New UI

Around the same time we started rethinking the icon, we began iterating on the UI, working to create something simple and clean so that people’s posts are the focus in the app.

While the icon is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos. We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens.


As we reduced color and noise in the UI, we saw interaction patterns that no longer felt native on iOS and Android devices. By paring down the new interactions and using standard iOS and Android components, fonts, and patterns, people will be navigating familiar terrain. We also redesigned our icons in a way that feels at home on Android and iOS.
Looking ahead

The evolution of the community has been inspiring, and we hope that we’ve captured some of the life, creativity, and optimism people bring to Instagram every day. Our hope is that people will see this app icon as a new creative spark — something to have fun with and make their own. We’re excited for where this will take us.

Source http://www.tweak.com.ng/instagram-unveils-new-logo/

OK, make I go update my logo quiz game, replacing that outdated 'camera'.

Statistics will show that 80% of this thread viewers will be female.

Screenshots

Chief(Dr.) Lalasticlala Seun , Kindly Change Nairaland Logo...

Click Like If You Support This

Click Share If Otherwise

And nairaland dey here dey quarrel wit Forex nd Bet players.
And increasing d number of rules.

CAPSLOCKED:




WHAT ABOUT BETTER EMOJIS






AND MORE SENSIBLE MODS WHO WON'T BAN YOU BECAUSE YOU SENT PM TO THEIR CRUSH?

lols u wicked o

Everybody is changing something(good or bad) but can someone please help me tell Oga Seun that he should make the Interface and design of nairaland more interesting !!! We are tired of this old green and whiite thing na !!!

You go check quora.com.. That's a forum !!!


I love nairaland and i think it's high time you change this its boring look..






P.S: If you ban me, I'll sue you because i had mailed you some few days ago but you didn't even reply with a full stop... So.. Your rule 20 should be modified or Deleted.

i love this

Makes no difference

Who instagram help?

But where is lalasticlala sef, day don break for instagram oh

The former one was far better than this .....

Is that so.

I don't even use it.

I shouldn't be using all of them.
They are too many.

After booking space then I realized that I have nothing to say.

cute new logo... I like the colour cobination

Previous logo still good

This app that only eats MB.

Nothing more.

Hmmm, all this post just for a new logo...


We don change new logo, make una see the logo. Simple. We no need long explanation.

who instagram epp?

In some weird way i prefer the old logo
.

laprince:
I don't even use it.

I shouldn't be using all of them.
They are many.

Only a jobless man does that .

Am even sick and tired of facebook.

How is this a relevant news when we are thinking of how we gonna cope with the new fuel hike ... It's even on front page sef...

It's ugly

K

it's natural instinct for human to resist changes, except it can be seen in tangible sense and not actual sense, eg, a peanut sachets cost #10, if the price reduces to #8, one might not care to know if the actual value is still the same or was reduced in order to sell for #8.

kstix:
In some weird way i prefer the old logo
.

what? is it just me or there's someone with same feelings here?
I see this app as useless and needless on your phone if you are not into art work or showbiz, it consumes data like sey tomorrow no dey, yet no real benefit than to just laff off over funny things that you can get on Twitter, NL, Facebook. Sometimes, I get scared sharing my hotspots with friends and siblings, I can't be mindful of how I spend my money, while you come over with the mentality of let me view all medias on my instagram today.
this post is just too long to announce ordinary logo change.

Good