Is Local Print-media Business Dead Or Is Still Profitable? - Business

Is Local Print-media Business Dead Or Is Still Profitable? - Business - Nairaland

Nairaland Forum › Nairaland General › Business › Is Local Print-media Business Dead Or Is Still Profitable? (539 Views)

Is Local Print-media Business Dead Or Is Still Profitable? by mubarak89(op): 7:12am On May 28, 2016

Hello Nairalanders. Here is a quick question one of my clients asked and I need your honest answers if you may:

Can someone start a local weekly magazine business and still be profitable in this era of internet and blogs?

By local, I'm referring to covering stories within a certain locality/community; stories that major magazines won't tell probably because such won't be of interest to people outside the localities.

Thanks for your responses.

Re: Is Local Print-media Business Dead Or Is Still Profitable? by einsteine(m): 11:45am On May 28, 2016

[quote author=mubarak89 post=46039951][/quote]Print media is a shrinking business. If you add the effect of the economic crises, then you will see that investment in print media is an exercise in failure. However, if you can secure top advertisers willing to pay for adverts for up to a year, then your magazine may be able to survive.

Re: Is Local Print-media Business Dead Or Is Still Profitable? by mubarak89(op): 3:48pm On May 29, 2016

einsteine:
Print media is a shrinking business. If you add the effect of the economic crises, then you will see that investment in print media is an exercise in failure. However, if you can secure top advertisers willing to pay for adverts for up to a year, then your magazine may be able to survive.

Thanks for your response einsteine

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