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Is E-commerce Profitable And Sustainable In Nigeria? - Business - Nairaland

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Is E-commerce Profitable And Sustainable In Nigeria? by Nobody: 8:39pm On Sep 16, 2018
A friend wants to invest heavily in xx millions of naira but I told him to hold on and do some research on its profitability and sustainability because big Giants like olx, jumia and Konga recorded losses last year due to a couple of factors. So friends in the house, I need your input so my friend doesn't invest ignorantly. Is it wise engaging in e-commerce in Nigeria? What are the challenges and can it be overcome? Mods..lalasticlala please bring this to front page
Re: Is E-commerce Profitable And Sustainable In Nigeria? by Nobody: 8:43pm On Sep 16, 2018
Yes. What a man can conceive, a man can belief. And what a man can belief, a man can achieve.

https://www.nairaland.com/4737147/leverage-profitable-online-offline-business
Re: Is E-commerce Profitable And Sustainable In Nigeria? by Nobody: 8:46pm On Sep 16, 2018
Alejoc:
Yes it is.... If you know your onions
please let's know more on the onions grin challenges and solutions

3 Likes

Re: Is E-commerce Profitable And Sustainable In Nigeria? by polimaf(m): 9:12pm On Sep 16, 2018
Jumia, Konga, Olx spends heavy on advertisement, and have high operational cost. well, it will be wise if he can set up office in a less operational base like taxify and what Uber presently are doing now, he will enjoy the benefits.

besides, what is he bringing in to change the game? is he following the bandwagon? if he is, then he should forget it

16 Likes 1 Share

Re: Is E-commerce Profitable And Sustainable In Nigeria? by Nobody: 9:17pm On Sep 16, 2018
But without advertisement, there won't be awareness... besides Uber and taxify also do advertisement too
Re: Is E-commerce Profitable And Sustainable In Nigeria? by Nobody: 9:18pm On Sep 16, 2018
polimaf:
Jumia, Konga, Olx spends heavy on advertisement, and have high operational cost. well, it will be wise if he can set up office in a less operational base like taxify and what Uber presently are doing now, he will enjoy the benefits.

besides, what is he bringing in to change the game? is he following the bandwagon? if he is, then he should forget it
one needs advertisement to create awareness,, even Uber and taxify also do advertisement too

2 Likes

Re: Is E-commerce Profitable And Sustainable In Nigeria? by polimaf(m): 9:23pm On Sep 16, 2018
ikihealthplus:
one needs advertisement to create awareness,, even Uber and taxify also do advertisement too
Uber and Taxify doesn't spend as much as Jumia does... according to an Insider, he told me Jumia spend $4M annually in Nigeria alone...

1 Like 1 Share

Re: Is E-commerce Profitable And Sustainable In Nigeria? by polimaf(m): 9:24pm On Sep 16, 2018
Besides, ecommerce is huge. which is he targeting?
B2b, b2c, p2p classified... shared economy model? etc

1 Like 1 Share

Re: Is E-commerce Profitable And Sustainable In Nigeria? by Nobody: 9:36pm On Sep 16, 2018
Wilfredpat22:
Advertise on tv frequently on 4 dstv stations and 4 local stations. 2 for radon and 2 for newspapers.

IG sponsored Ad
Facebook ad
Twitter trend will boost it in a Matter of 2months
hmm,,, the tv own will be capital intensive
Re: Is E-commerce Profitable And Sustainable In Nigeria? by Nobody: 9:50pm On Sep 16, 2018
polimaf:
Besides, ecommerce is huge. which is he targeting?

B2b, b2c, p2p classified... shared economy model? etc
b2c
Re: Is E-commerce Profitable And Sustainable In Nigeria? by polimaf(m): 10:22pm On Sep 16, 2018
ikihealthplus:
b2c
He has a lot of competitors in that space but can still win if he can bring in a major disruption
Re: Is E-commerce Profitable And Sustainable In Nigeria? by Mynd44: 7:04am On Sep 17, 2018
Profitable? Yes.

Sustainable? That is the headache

5 Likes

Re: Is E-commerce Profitable And Sustainable In Nigeria? by qanda: 7:05am On Sep 17, 2018
Sure
Re: Is E-commerce Profitable And Sustainable In Nigeria? by Onlinealaba(m): 7:05am On Sep 17, 2018
Advertisement is a key factor in E-commerce to promote his biz so he can't shy away from it. let him budget a reasonable amount of money for that.

1 Like

Re: Is E-commerce Profitable And Sustainable In Nigeria? by qanda: 7:06am On Sep 17, 2018
eCommerce is profitable and sustainable. However, there are alot of factors that needs to be in place to make a business successful. Some of these factors include:
-Inventory
-Pricing
-Advertising/Marketing
-Customer Care
-Delivery/Logistics
-Workforce
What is your friend planning to do differently from the existing eCommerce platforms? What product(s) his he planning to offer?

My advice: He should test the waters by selling on Social Media and existing eCommerce platforms (Jumia and Konga), depending on the results, he should go ahead or wait for the right time and put learnt lessons to use.

He should also get more knowledge about entrepreneurship and business. He can get FREE business resources on Q and A App.
Download Q and A App from Google Playstore

4 Likes

Re: Is E-commerce Profitable And Sustainable In Nigeria? by dotcomnamename: 7:06am On Sep 17, 2018
Mtchewwwwwww no for me...
Re: Is E-commerce Profitable And Sustainable In Nigeria? by yesloaded: 7:09am On Sep 17, 2018
ikihealthplus:
A friend wants to invest heavily in xx millions of naira but I told him to hold on and do some research on its profitability and sustainability because big Giants like olx, jumia and Konga recorded losses last year due to a couple of factors. So friends in the house, I need your input so my friend doesn't invest ignorantly. Is it wise engaging in e-commerce in Nigeria? What are the challenges and can it be overcome? Mods..lalasticlala please bring this to front page
its profitable but not wise to start big & compete with big players.
Re: Is E-commerce Profitable And Sustainable In Nigeria? by EXCELSMITH(m): 7:10am On Sep 17, 2018
My friend owns https://every247.com
Mhen, that guy hasn't earn any shit since then, asked him and he said he made sales only seven times within the space of three years (3 years).
No Ads
Only Facebook, Instagram and Twitter Ads.
Re: Is E-commerce Profitable And Sustainable In Nigeria? by Alejoc(m): 7:11am On Sep 17, 2018
Where well wink
Re: Is E-commerce Profitable And Sustainable In Nigeria? by Pavore9: 7:13am On Sep 17, 2018
So much trust issues.

3 Likes

Re: Is E-commerce Profitable And Sustainable In Nigeria? by ednut1(m): 7:15am On Sep 17, 2018
Money down the drain loading. Many nigerians buy from aliexpress and other foreign sites. Not much diff u can provide
Re: Is E-commerce Profitable And Sustainable In Nigeria? by GrammarNazi1(m): 7:16am On Sep 17, 2018
polimaf:
Uber and Taxify doesn't spend as much as Jumia does... according to an Insider, he told me Jumia spend $4M annually in Nigeria alone...
Uber and Taxify don't...

8 Likes 1 Share

Re: Is E-commerce Profitable And Sustainable In Nigeria? by ItzBIM(m): 7:17am On Sep 17, 2018
It should be, because of the market for it (population), however trust issues, payment method, (if only yahoo boys didn’t spoil PayPal for us) also fast delivery around the country not just lagos and finally education how many people outside the youth age range are computer literate.

1 Like 1 Share

Re: Is E-commerce Profitable And Sustainable In Nigeria? by frugal(m): 7:17am On Sep 17, 2018
Find a niche and execute like crazy.

7 Likes

Re: Is E-commerce Profitable And Sustainable In Nigeria? by kokomaster3d: 7:18am On Sep 17, 2018
My advice is start small. May be with a niche market. The biggest mistake of payporte was starting big and burning millions in advrrtisement forgetting the core aspect of their business. Now they are concentrating in fashion. Gain a sizeable number of loyal customers

4 Likes

Re: Is E-commerce Profitable And Sustainable In Nigeria? by kokomaster3d: 7:23am On Sep 17, 2018
ednut1:
Money down the drain loading. Many nigerians buy from aliexpress and other foreign sites. Not much diff u can provide

Guy chill

Alibaba started after amazon, ebay and walmart and all these ecommerce are doing similar thing. There is nothing new under the sun. What matter is being innovative and how you serve your customers.

8 Likes 1 Share

Re: Is E-commerce Profitable And Sustainable In Nigeria? by IMASTEX: 7:24am On Sep 17, 2018
eworker:
Yes. What a man can conceive, a man can belief. And what a man can belief, a man can achieve.
Re: Is E-commerce Profitable And Sustainable In Nigeria? by id4sho(m): 7:24am On Sep 17, 2018
Tell him to invest in Ponzi, mavrodians i lie. shey na e-commerce. Awon bois
Re: Is E-commerce Profitable And Sustainable In Nigeria? by ednut1(m): 7:26am On Sep 17, 2018
kokomaster3d:


Guy chill

Alibaba started after amazon, ebay and walmart and all these ecommerce are doing similar thing. There is nothing new under the sun. What matter is being innovative and how you serve your customers.
so wat innovative thing can u do in nigeria

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