Christmas time is not just family reunions and decorating the Christmas tree. The last few weeks of the year are also a big burden on our home budget since we have to accommodate additional expenses, such as Christmas gifts, food and sometimes even elegant outfits.

Picodi Analysis Team decided to find out what Christmas expenses look like, what gifts Nigerians usually buy and how much it costs to put food on the Christmas table. From our report you will also learn what kind of gifts are the most desirable ones and which are a bad idea.

Source

During Christmas we want to make our family and friends happy. 61% of respondents buy presents for their relatives. For 57% it’s a good opportunity to give their friends a gift. Our survey results show that 26% of Nigerians decide to buy gifts also for their colleagues. And, 26% of respondents declare that they help charities or make Christmas donations.

What gifts do we usually buy? According to our respondents, the most popular categories are gift baskets (35%), money (30%), clothes (26%), sweets (22%) and Christmas cards (22%).

An interesting fact is that most Nigerians (57%) leave Christmas gifts until the last moment—December. Christmas ornaments in shopping malls and special sales like the famous Black Friday ones manage to convince 26% of Nigerians to buy Christmas gifts earlier, in November. Only 17% shop for gifts in advance (9% in September and October and 8% before September).

When choosing Christmas gifts half of Nigerians try to find out what the receiver would like to get (57%). Fewer people buy gifts on a hunch (26%) and only 17% ask directly.

As the survey results show, the most desirable gifts of 2018 are money (44%), perfumes (39%), toys (26%) and gift baskets (26%). What may come as a surprise though, is that toys (30%) were also voted the least desirable gifts to receive together with alcohol (35%), sweets (30%), and books (22%). We spend 33300 NGN on average on gifts.

Most Nigerians (66%) spend Christmas at home. 30% visit their friends and 4% go abroad for Christmas.

Nigerians still buy Christmas food the traditional way: 40% shop in brick and mortar stores and markets. 17% place their orders online and the remaining 43% use both options when shopping. An average Nigerian spends 58000 NGN on Christmas food.

Is Christmas a reason to wear spick-and-span clothes? 48% of our respondents declare that they do not need new clothes and prefer those they already have in their closet. 30% of Nigerians say that they buy brand new clothes and 22% content themselves with new accessories like jewellery or ties.

24300 NGN is spent on average in Nigeria during Christmas. Half of the money is spent on gifts, food make 29% of that sum and Christmas outfit—21%.

Besides Nigeria we conducted the same survey among other nations. The result is a comparison of Christmas spending for 34 countries of Europe, Asia, America, Africa and Australia where Christmas or its equivalent is celebrated over a similar time period.

Nigeria placed 21st on our list with 24300 NGN which converted into dollars amounts to $319. Czechs are leading with $527 spent on gifts, food and clothes. For comparison, an average South African spends $313 and an average Turk spends $95.
Methodology

We conducted the surveys in early December 2018 among more than 13,000 people from Europe, Asia, America, Africa and Australia in countries where Christmas or its equivalent is celebrated during the winter period. In Nigeria, 230 people took part in the survey. For currency conversion we used the average exchange rate for November 2018.

Source: See How Nigerians Spend for Christmas

cc: Lalasticlala, Mynd44

I spend my entire Christmas in a brothel.
I spend more than 33k.
I don't buy gifts for any useless relatives or friends; I pay oloshos as I Bleep.



This research is wrong.

*spits

How did they come up with all these figures?

dominique:
How did they come up with all these figures?

We conducted the surveys in early December 2018 among more than 13,000 people from Europe, Asia, America, Africa and Australia in countries where Christmas or its equivalent is celebrated during the winter period. In Nigeria, 230 people took part in the survey. For currency conversion we used the average exchange rate for November 2018.

I think this answers your question.

Opinionated:
Most Nigerians (66%) spend Christmas at home. 30% visit their friends and 4% go abroad for Christmas.

Nigerians still buy Christmas food the traditional way: 40% shop in brick and mortar stores and markets. 17% place their orders online and the remaining 43% use both options when shopping. An average Nigerian spends 58000 NGN on Christmas food.

This is true, I ve spent 55k buying food items for the xmas

maclatunji:


We conducted the surveys in early December 2018 among more than 13,000 people from Europe, Asia, America, Africa and Australia in countries where Christmas or its equivalent is celebrated during the winter period. In Nigeria, 230 people took part in the survey. For currency conversion we used the average exchange rate for November 2018.

I think this answers your question.

Ok

Merry Xmas from all of us @

ADDENDUM
We want to thank all our customers, well-wishers, friends and everyone who took the time out to check on us and booked some deals with us for around the 2 to 3 weeks we weren't around, cos of job.
We came back to see almost 50,000 likes, almost 3000 mentions and numerous private messages from great people here (we don't even know where to start replying from)!
(Wondering if even the moderators receive as much mentions and messages as this!)

Thank you to the New barbecue clients that patronized us here and the one that have contacted us for their parties this coming festive season.
We pray for GOD'S blessing in all you do.
We'll take time out to reply all other messages after sorting out the business related ones.
Thank you, Thank you, Thank you EVERYONE.
Long live Nairaland!

YOU EXCLUDE MONEY ON WEED, SK AND SHISHA ABI NO B EXPENSES

ovoko! see statistics.....

How come I'm not getting anything ¿

If you're among those who see Dec 25th as July 5th, gather here.

In case you don't know want I mean, I mean those who will never get themselves gift, who will never get nobody anything. I mean those who will lock themselves up and glue their azzes to their Game console until after 5 days before they even realize 5 days ago was Christmas.... gather here.

lol


who do the reasearch ??

Carry this food go give Mama Ekene.

How is alcohol worst? Just need a carton of Red wine , I will be okay

Hmmm

Some BuY KOBODATA FOR FRIENDS TOO

Rubbish

Ok. I dey come

Christmas season isn't a season to squander all the twelve months earnings in. But it's a period of celebration.

Celebrate with wisdom and merry in smartness and knowledge.

LuciferRedeemer:
I spend my entire Christmas in a brothel.
I spend more than 33k.
I don't buy gifts for any useless relatives or friends; I pay oloshos as I Bleep.



This research is wrong.

*spits

best way to enjoy mine is at a hotel with a favourite bitch living life to its fullest

maclatunji:


We conducted the surveys in early December 2018 among more than 13,000 people from Europe, Asia, America, Africa and Australia in countries where Christmas or its equivalent is celebrated during the winter period. In Nigeria, 230 people took part in the survey. For currency conversion we used the average exchange rate for November 2018.

I think this answers your question.

make Una change that food to drinks for Ireland o

Charity they say begins at home. Not surprise with the statistics.

this chrismas makes my heart skip, not because of myself, but because of dependants

Kinsha Ti lowo wire Wire