₦airaland Forum

Hi guys! �

As we all know, the epidemic has plunged the whole world into shutdown mode. And this significantly redrawn the landscape of startups.

For a long time (or even never?) There has been no such surge in online sessions. Amazon, Netflix, and Zoom are having better times. �

A large number of online startups are gaining momentum - online training, online fitness, various streaming platforms, games.

Thus, I decided to contribute my help to everyone who wants to start an online business. Now is the right moment) ���

I developed a hub of resources that will help a startup:
calculate the economics of maintaining an in-house team,
estimate the cost of a project,
compare the prices of in-house and offshore development.

I also put in a free access a great guide on how to raise investments for a startup at an early stage.

This hub will be constantly updated and updated with new tools.

I will be glad if you check this service and share feedback!

https://spdload.com/startup-resources/

Thanks!

The lead generation landing page is a must-have for your MVP. Why? Let me explain in 50 words.

Your landing page is a tool to kill two birds with one stone.

It’s a free, no-code approach to validate your business idea and find early adopters.

Also, it’s a reliable marketing tool to collect customers’ data in exchange for valuable materials like eBooks, white papers, or free templates.

In detail, a lead generation landing page is like your Internet business card.

The primary purpose of the landing is to collect personal information of potential customers, leads. It would help you to “warm-up” these people to transform them into payable customers as soon as they showed interest.

Because if there are no leads, there are no sales. But how to create an effective lead generation landing? Do not worry. There is a way.

But first, let’s take a closer look at what I want to discuss:

What are landing pages?
Why do you need a landing page?
How does landing page work?
Examples of effective lead generation landing pages in 2020
How to create a sensational landing page?

What Are Lead Generation Landing Pages?
The landing page is a single page or one of the pages of your website where users “land” after clicking on an ad or a social media post. The landing page could be a product itself and significantly cut the cost of an MVP.

This page is all about making users do their first action: subscribe, sign up, leave an email address, or make a purchase.

You see that page while scrolling through Amazon Prime. Or when you consider signing up as an Uber driver. Or while visiting the Snapchat website.

These landing pages show us how companies (frankly speaking, it could be any type of business) engage users in their products.

A landing page provides the customer with compressed, focused data to create a clear meaning of what a company or product does. And how to become a customer too.

These lead magnet landing pages aim to attract the attention of not-a-customer, build trust moment, and convert this person into a potential customer.

Landings are an essential part of a marketing flywheel (modern marketing specialists do not use “funnel” anymore). People you aim to attract are just at the awareness stage of your service or product.

And the landing page should catch this aha moment to involve people in your marketing.

Collecting data is the easiest way to start a leads warming-up campaign. Simply because with any sort of data, you could begin to build trust with your brand, provide value, and qualify leads to close a sale.

Usually, to qualify a lead, it is required to offer to fill out the conversion form. It’s a free form available to any visitor on the website. But to make form truly convertible, founders (or marketers) use the following:

Free webinars or courses
Detailed white papers or guides
Free ebooks and reports
Overview of case studies
Step-by-step checklist
A free product demo, and so on
So, if to sum up, what is a landing page at all?

It’s a potent marketing tool with no complex features and a single primary action. It helps to drive traffic on your website.

The well-made lead generation landing page is a must-have for an early-stage startup founder. It’s a crucial tool to validate an idea and identify the customer’s willingness to pay without spending a penny.

However, let’s take a closer look at reasons to start with building a landing page.

Read the full post by the following link - https://spdload.com/blog/lead-generation-landing-page/

How to make an app like Instagram?
The process of making an app like Instagram is multi-faceted.

From market research to development, plan every step.

In the beginning, figure out what must be the USP – Unique Selling Proposition. That too, before you understand how to build an app like Instagram for Android and iOS.

The motive of making an Instagram clone has to be shared with the development team upfront. Plan out the basic features that an application must-have. For an app like Instagram, posting and uploading pictures and videos is essential.

Other than this, what else can you add? Live videos, stories, messenger, IGTV, hashtags, tagging, geo-location. Jot down these features and any other feature you want to provide your users.

Retrica is another app that resembles Instagram allows users to make GIFs out of videos. Also, with it, the users can also apply filters before clicking a picture.

Further down the line, you can also add a share route feature in your Instagram like app. This will tend to increase the potential of using Instagram as a tourism app.

Also, you can also integrate a feature whereby the clicked pictures improve automatically. Like it happens on iPhone, it filters out the best image from a collection of photos.

Further, set a timeline and budget. Also, decide the set of technologies that you must use for the development process.

Even though the application is in a pre-development phase, start marketing it. Create a hype in the market about what is coming. Let the people know what you have to offer.

Create channels to get customer feedback. Get feedback from your users and clients.

It is not essential to bombard users with everything right away. Validate business ideas first.

You can also add some new features as Instagram did with their application. So, while you create a photo-sharing app, first understand the market.

Also, understand what your customers are missing and then you must add some new features.

This can be anything from simple addition to something complex yet useful. Like letting the users see their followers’ activity. Or, it may be increasing the video creation limit to more than 60 seconds.

The motive is to keep up with your competitors. Planning and research are of paramount importance for creating an app like Instagram.

So, to find out how much does it cost to build an app like Instagram follow the link! https://spdload.com/blog/how-to-create-an-app-like-instagram/

Affiliate or Referral Marketing
Affiliate marketing allows to monetize the mobile app by promoting third-party products or services. The revenue is based on pricing models. This monetization strategy is closely linked to the previous model ⁠— in-app advertising.

Amazon Associates is an example of an affiliate marketing program that helps monetize apps. You can advertise any Amazon goods by placing links to them. If users click the link and make a sale, you receive a reward. Yet, there are other marketing pricing structures available for affiliate marketing. Let’s consider some of them.

CPA Ad Pricing Model
CPA (cost-per-action) ad pricing model is sometimes called PPA (pay-per-action) or PPP (pay-per-performance). This ad pricing model is an effective way to gain revenue.

This pricing model presupposes that you pay for the number of users, who performed a specific in-app activity after tapping on your ad.

A publisher offers an in-app ad. A user sees an ad while using this app. The user clicks on the ad (signs up, downloads an app, makes in-app purchases ⁠— it can be any action). An advertiser is paid for it.

This is how to make money with the cost per action model even if your app is free.


CPA pricing model is beneficial for a publisher, i.e. a free app founder. It is not risky since he or she pays for specific actions the business needs.

Meanwhile, an advertiser risks a lot. Users may find an advertisement boring or annoying. Thus, they might refuse to take any actions or even delete the initial app.

PPC Ad Pricing Model
PPC (Pay-per-Click) ad pricing model presupposes that an advertiser pays a particular fee (CPC or cost-per-click) for each user, who clicks an ad that redirects to the advertiser’s predetermined destination.


PPC pricing model can sometimes result in false positive results. It is very easy for users to click ads by accident. But PPC is still one of the most cost-effective and easy-to-implement pricing models.

PPC marketing campaign is easy to arrange. Moreover, it allows to use iTunes or Google Play app stores to track inbound traffic. It enables founders to see where the clicks are coming from. It enhances the transparency of any actions.

CPV Ad Pricing Model
CPV or Cost-Per-View is a video ad pricing model that is based on the number of views or interactions your ad gets.

What can be counted as a view? A user should watch an ad for 30 seconds (or less, if the video itself is shorter than 30 seconds) or interact with it.

An app advertiser sets CPV bids to make it clear how much he or she is ready to pay for each view.


CPV model enables app owners to get to their target audience and expand awareness.

Moreover, this video ad pricing is highly effective for advisers. They pay only for those views that last no less than it is required. It means that those users, who skip ads or click away from them too quickly are not paid for.

CPM Ad Pricing Model
CPM (Cost per Mile or Cost per Impressions) is an ad pricing structure that helps to create an app awareness. An app advertiser pays for every 1000 times the ad is displayed to the user. The revenue per impression is based on the formula:


App owners use a CPM pricing structure if they need to scale.

Check out the ultimate overview of the free apps possibilites for monetization - https://spdload.com/blog/how-do-free-apps-make-money/