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Theory of Least Resistance

I was reading an ebook from one of my favorite authors, rich affiliate marketer and owner of FinchSells.com, Mike Finch. Oh yeah, that’s not his real name. His real name is Martin Osborn.

On a page he said something that I have long confirmed and used to make a lot of money. And that is:

People will do almost anything to shortcut process and get instant results.

Smart marketers know this. Smart salespeople exploit this human weakness. And they line their pockets and bank accounts with lots of money.

Think about it.

Why do most people buy . . .

Instant noddles (so they don’t have to spend 1 hour cooking at home)

Instant cash (so they invest in scams and ponzi schemes that promise to pay them a guaranteed sum without lifting a finger)

Instant miracles (so they flock to church, give away all their remaining monies to the Pastors and literally live there)

Instant chat (so they buy up all varieties of smartphones available in the market)

Instant weight loss (so they buy up diet plans, supplements, ebooks, software etc)

etc,

etc,

etc.

It’s because everybody wants instant results. It’s a mental sickness that affects almost everyone.

We want success, yet we want instant gratification. People will almost always take the path of least resistance.

I’ll give you an example.

Back in the day when I still used to put up seminars on online marketing, I would go up on stage for 2-3 days and teach people my entire business process, and urge them to go do the same.

Three weeks later, I’d call them back one-by-one and ask them how far they had gone. NONE ofthem would have done anything.

So one day I had a brain wave.

“Why not simple set-up the entire process, put sell it in a ‘box’ and sell it to them?”

Now imagine, I was charging about =N=7,000 ($50) per head for the seminars and I was getting some 30-40 people in the hall.

After I creates the entire process and put it in a box, I was pricing it for =N=25,000 ($150) and at the end of my seminars, I’d annouce that it was for sale and I would get at least half of the number in the room to buy the ‘business in a box”.

People were paying three times the price of the seminar for the box, as long as it meant they would do very little to get it going.

It was an illuminating experience. One that I have never forgotten.

So if you do sell anything and wanna make a lot of money my friend, you gotta create products and services that cater to the insane instant craving of the populace – get instant results while doing very little or nothing at all to get it.

Do this and you will be well on your way to Easy Street.

P.S. By the way, if you think you can make money without lifting a finger, you are the biggest loser sucker ever

Read more @ www.validprofits.com

culled from kobostarter

Yeah its worth it. Its for real

A must read

It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google Places. And because Google is always looking to increase the value of its local search results — as well as its Google Maps application — the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses it into its search engine results.

The benefit? Basically, a way to advertise your business on Google for free. And honestly, who doesn’t love some free advertising? This not only helps your business get found through searches; it can also help you get more traffic, leads, and customers.

Consider this example: When you search for “hotels, Boston,” the Boston Harbor Hotel ranks #1 in the Google Places search results. And to the right of the result, you can see all the information that the Boston Harbor Hotel has placed in its Google Places listing. They’ve included reviews, hotel information, and pictures of the hotel and its surrounding area. Not too shabby a setup, is it?

Are you ready to get some free advertising on Google? Let’s get started.
What You Need to Get Your Free Google Places Advertisement

In order to set up your Google Places listing, you’ll need the following information at hand:

A description of your business
Your phone number, address, and any other contact info you want to advertise
A logo or image that represents your business (for example, some people use a picture of their office, store, or restaurant)
A coupon or special offer you want to advertise (Google also lets you add a coupon for FREE if you want)

In your listing, you can include any information you think is relevant to your business and will attract people to your company. To set up a Google Place listing, follow these simple steps:
Step 1: Set Up Your Account

Visit http://www.validprofits.com/how-to-get-free-advertising-on-google-hot/ to read more with illustrated pictures.

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