Supermally functions just like any other classifieds portal, with a parallel system for customers to sell and buy goods and pay for services. Sellers can upload their advertisements, including pictures, titles, descriptions, and expected sales prices and as well those with servicees can as well sale their services to those who need it. Buyers can browse through the listings, contact sellers directly by call or messages, negotiate, and then purchase items and services.
The surprising thing about Supermally is that it doesn’t act as a mediator between buyers and sellers. Instead, it merely connects the two parties online through the classifieds portal. The conversation, bargaining, advances, and transactions all take place between the buyer and seller directly.

supermally is a major online marketplace operating in Africa. Here's a breakdown of what it is and its operations:
* Function: supermally acts as a platform connecting buyers and sellers. It allows them to find and exchange a wide variety of goods and services.
* Products and Services: supermally offers listings across various categories, including:
* Cars
* Phones and electronics
* Clothing and fashion
* Furniture and homeware
* Property
* Jobs (in some regions)
* Operations: supermally operates primarily as a facilitator, not a seller itself. Here's how it works:
* Listings: Users can create free listings for items they want to sell or browse existing listings for what they want to buy.
* Communication: Buyers and sellers can communicate directly through the platform to negotiate prices and arrange meetups or deliveries (depending on the product).
* Payments: supermally typically doesn't handle payments itself. Transactions happen offline between buyers and sellers.
* Location: Founded in 2024, supermally is headquartered in Enugu, Nigeria, but it operates across many African countries.