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How To Place Targeted Ads On Nairaland - Adverts - Nairaland

Nairaland Forum / Nairaland / General / Business / Adverts / How To Place Targeted Ads On Nairaland (22279944 Views) (2) (3) (4)

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How To Place Targeted Ads On Nairaland by Seun(m): 2:17am On Sep 16, 2012
Dear Ladies & Gentlemen,

Thank you for your interest in advertising on the Nairaland Forum!

Nairaland runs a Targeted Ad Platform with which any Nairaland member can place adverts on the sections of Nairaland where the people he/she wants to reach are most likely to be found (for example, a political party could place ads on the politics section with it).

To place ads on Nairaland, the first step is to get your ad banner designed by a good graphic designer. Your ad banner must be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in the PNG or JPG format. Once it's ready, go to www.nairaland.com/campaign and click (Upload Ad) to upload your banner ad and landing page, and wait for approval. (Your ad might not be approved if it's deceptive or illegal or morally questionable in some way).

After your ad is approved, we will provide you with information about how to purchase advertising credits so you can freely place your ads on any section of Nairaland - including the home page. Our system is extremely simple by design.

Please see our Estimated Advertising Rates to find out how much it'll cost to advertise on the various sections of Nairaland on the long run (prices on the short term are strongly correlated with traffic levels). Billing takes place every few minutes and you will get detailed reports on unique clicks and views and charges for each ad/section and for your entire account over various time periods.

We look forward to doing business with you!

Best regards,
Seun Osewa.

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Re: How To Place Targeted Ads On Nairaland by Seun(m): 8:03pm On Sep 29, 2012
How do you charge? Per click? Per impression? Per hour?
We charge for approximate value delivered. This is highly correlated with traffic on the short run. So when there's less traffic, you pay less, and when you're charged more, it will most likely be due to an increase in traffic. However, on the long run, that's not the only factor we consider. We have developed a robust pricing algorithm to make sure that you will always get what you pay for.

What kind of ads would you not accept on Nairaland?
We will reject ads that we consider to be ethically or morally questionable in one way or the other. We reject ads for HYIPs and most MLMs because they are fundamentally unsustainable. We reject ads for health remedies that make claims that have not been verified by NAFDAC because we know that they don't work as advertised. We reject online betting and forex trading ads not for moral reasons per se but because we know that most people who patronize these business expect to make money, but the vast majority of them will lose money. We also reject some mailing list building ads because we don't want our members to be spammed. Sexual ads will only be accepted of placed in the sexuality section.

Can we submit animated ads?
No. This is because they are distracting. If your ads are attractive and well targeted, people will notice them without any animations.

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Re: How To Place Targeted Ads On Nairaland by Seun(m): 12:58am On Mar 05, 2013
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Re: How To Place Targeted Ads On Nairaland by Seun(m): 3:44pm On Dec 31, 2013
I placed my ad on a section of Nairaland but the placement has been 'pending;'for a very long time. Why?
There are six advertising slots in every section of Nairaland. This means that only six advertisers can place their ads on any section of Nairaland at the same time. Once the six slots are full, any attempt to place ads on the same section by other advertisers will result in a pending placement. However, once a slot is vacated by an advertiser for one of 2 reasons - manual removal or running out of ad credit - the slot will be handed over to the advertiser with the earliest pending placement. That is, "1st come, 1st served!"

How long will I have to wait for an ad slot to be vacated so my placements can be activated?
It's impossible to say when an ad slot will be vacated since it depends entirely on what current advertisers choose to do. However, we have observed that some advertisers like to pause their ads at night, while others like to do so during the weekends, especially on Sundays.

What can I do while I'm waiting for my desired ad slot to be vacated by its current occupants?
While you're waiting for your ad placement to become active, you should consider: (1) Placing your ad on very similar sections that have free slots and don't have a price premium, especially those that are being discounted. (2) Creating new ads to target sections that are less similar. Please resist the temptation to remove and then resubmit pending placements. If you do that, you will be placed at the very end of the queue.

Why is this issue more pronounced in the section where I want to place my ads, and what are you doing about it?
We have just launched a smart algorithm that will gradually balance the demand for and supply of ad slots in the various sections of the forum.

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