We all know email marketing is still a powerful strategy, no matter how many clickbait headlines we read telling us the exact opposite.
But email is changing, it’s always changing.
How do you deal with promotional emails? Transactional emails? Is there even a difference? Seasonal emails (ahem, Black Friday Cyber Monday)? What’s the deal with deliverability and spam folders?
Above all, you want to send emails that are optimized and primed to convert. This is your guide to doing just that.
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First, what are promotional emails and transactional emails?
There are two core categories of ecommerce emails: promotional and transactional.
Promotional emails are designed to raise awareness for a specific, you guessed it, promotion. So, for example, a Black Friday Cyber Monday email, a Father’s Day gift guide email, a summer savings email, a limited time only discount email, etc.
Saxx email
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Transactional emails are more functional in nature. Welcome emails, reminders and notifications, receipts, order shipped emails, etc. all fall within this category.
Amanda Palmer email
Both promotional and transactional emails serve their own unique purpose, but they perform differently. According to IBM Marketing Cloud:

Transactional emails generate roughly twice the open rates of non-transactional emails.
Transactional emails have a median click through rate of 4.8%, exactly three times higher than the 1.6% non-transactional messages generate.

You can see the hard data here:
Open rate by message type
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The mean unique open rate is 47.1% for transactional emails. For non-transactional emails, that number falls to just 21.6%. A big reason for this drastic difference? Transactional emails are not just expected, they’re anticipated.
They’re functional, right? They serve a genuine purpose, they don’t set off an internal spam filters in the brain.
Not only are transactional emails being opened more (Continue Reading:- https://www.ngfind.com/2018/03/how-to-send-promotional-and.html)