Sterling Bank tweeted an advert that was interpreted as a diss towards other banks. The symbols of other banks were incorporated into the advert.

Some of the other banks responded with shades of their own, but GTBank did not respond.

Then rumours emerged, the next day, that GTBank had reported Sterling Bank to the Central Bank (CBN). CBN rules prevent banks from demarketing their competitors. Demarketing means spreading rumours, creating adverts, etc in order to discourage people from using the services of your competitor.

Sterling Bank has now apologised for the advert and deleted the tweet.

https://mobile.twitter.com/Sterling_Bankng/status/1021839707070754822

They should give Nnamdi Kanu's widow 200k so she can start hawking Abacha salad in Abia state since her husband is no more. At least it will help feed his son.

I wonder if these other banks will also delete their tweets.

Sterling bank Management should know their level , imagine shading triple A banks like GTB and First Bank that can buy all sterling Bank's branches with proceeds from a single branch of theirs.
It's just like TNA Impact wrestling shading WWE... what an insult.

Everybody for naija na savage.

I know quite well that the handlers of these banks social media accounts are all buddies.

Them don get una attention and na wetin them bin want.

The next step na for una to go search go them, their names and their photos.

Them wan popular like that former EFCC handler.

my opinion tho.

Never Apologise for doing the right thing it makes You look stupid

Reasonable line of action!

That advert was healthy and competitive.. Whoever reported them went too far and its not in the spirit of competition.

They sent the apologies from the Moon though...

I hope their social media handler gets sacked for unprofessionalism

APC depletion news sounds better.

Nice one

Nigerian banks u would initiate a mobile transfer and still go to bank to either complain or reconfirm. Bunch of trash.

So GTB could not get their creative team to respond like other banks did but went to snitch to the CBN. If na to charge person money now they will be sharp , they will prolly charge their customers for the email to CBN

When will Nigeria get things right?

There is absolutely nothing wrong with that advert.....

Here in US, they will even mention names.. ...nothing dey happen...

Well no basics for comparison...

But still at that.....i see nothing wrong to warrant an apology....

Hope know one is putting this on APC and President Buhari

OK kontinue

;

Never start a war you can't finish

ozicoblendo:
Hope know one is putting this on APC and President Buhari

No one....

Correct the typo or mistake man.
We know that is just an oversight.

Who is sterling Bank?

Why won't they? When their customers are complaining of excessive charges. They can take people's money but not a joke.

Good riddance..... .

Philinho:
Who is sterling Bank?

Mr Stanley owns it!

Ok. Next?

Instead of looking how to give soft loans to poor masses they are here fighting over rubbish, nonsense!

dingbang:
I hope their social media handler gets sacked for unprofessionalism

Baba take a seat there was nothing unprofessional about it... Samsung always shade Apple. It's called advert. As long as there are no direct insults or defamation

What you get when kids are in charge of your IT section.

GTB no sabi small play.

The advert was great and once brought sterling Bank to the limelight.

GTB expert in debit alerts.

NwaJozi:
Never Apologise for doing the right thing it makes You look stupid

Gbam...

I am disappointed.

You guys don't get, it was a painstakingly planned marketing strategy that paid off, people now want to open bank accounts with them...
https://twitter.com/Sterling_Bankng/status/1021839707070754822?s=19
Check that twitter link you will understand

Sterling bank shouldn't have apologised. It was fun though

None of these banks are worth my comment...

Good morning to all Nairalanders