If you are in Nigeria and you want to advertise a product or service, then you should suggest outdoor ads.
Many outdoor advertising companies are willing to work with you and increase your advertising and help you reach the right audience to ensure return on investment (ROI).
After making a decision to use outdoor ads for your company you will need to involve either of the agencies depending on the region where you need the advertisement,. e.g, Lagos, Abuja, Rivers, Kaduna, Ogun, Anambra, Enugu, Kano. Ibadan etcetera.
For the success of a business on the market, company branding is important. In this situation, in order to improve revenue, businesses should invest sufficiently in marketing.
Currently, in the region, there are reputable agencies that have been ranked and trusted by clients to provide businesses with quality outdoor advertising services.
However, if you are new to outdoor advertising, do not worry anymore because we are here to take you through the different kinds of outdoor advertising and you can contact the advertising agencies in Nigeria as well.
Benefits of outdoor advertising
It Targets Large Audience
Outdoor advertising, as it reaches more audiences, is one of the channels that every organization can follow to promote its brand image. It has access to many potential customers, which for many companies is typically a challenge.
For example, if the firm uses billboards that are positioned in the center of major cities, then the advertising would be seen by several customers.
Compared with some, it has great results.
Compared to any other medium the company may adopt, a business that does outdoor ads would have great effects on customers.
For instance, it would be impossible for anyone to take them down if the company uses the billboard, which is erected in the specified areas. In addition to that, viewers have no choice but to watch the commercial instead.
It Attracts More Attention
Outdoor ads may be referred to as publicity seekers because they are put in locations where even long-distance individuals draw attention. Some of the billboards, for example, have wide sizes, which makes them visible even over long distances.
In addition, they promote innovation and imagination, which attracts attention from huge audiences and thereby reaches potential customers.
It Is Cost-Effective
Outdoor advertising is one of the company's cost-effective platforms that can be used to promote brand recognition. Compared to the returns the company receives in the long term, the amount of money the company would spend on putting up an advertisement is much less.
Every business wants to invest less and get more returns, and in many industries, this is what happens to outdoor ads.The business wants to get value for their money, and in this case, it will need to spend less and get a higher return.
It’s Engaging And Lively
Outdoor advertisement is entertaining and vibrant compared to other media that the organization uses to promote awareness, so it draws interest. Since they are far ranging, most customers are said to have heard about the product or the services through this forum.
For example, if the company uses the branding of the bus, then the chances are high that the passengers have seen the advertising. Most of these viewers usually make a comeback when they see ads like this.
Just watching something entertaining and lively would interest viewers. It's the reason so many people in the cities draw more attention from the billboards.
It Influences The Purchase Pattern
Outdoor advertising is likely to influence the purchasing patterns in the company in a greater way. For instance, if the consumer is aware of the product and has been using the product, he will increase the buying habits after viewing an advert of the product either in the billboards and other platforms.
On the other hand, if the consumer has never used the product before, he will also buy the product, which will influence the purchase patterns.


Types of outdoor advertising in Nigeria
Nigeria is one of the leading business hubs in Africa, thus making the market to be more competitive. If you have exhausted all the indoor advertising medium, then it’s time to make use of outdoor advertising. Here are the main types which you can consider for your business:
Billboard Advertising
Billboard is the giant posters that are usually displayed on busy roads and other designated locations to attract attention. They carry the mind of many people passing near them due to the designs and also the size.
Research indicates more than 70% of the consumers admit to knowing about specific products or services from the roadside digital billboards, unipole.
These billboards are designed differently depending on the branding and also the location to which the poster gets erected. You should try this outdoor advertising today, and you will never regret it.
Lamppost Advertising
It’s a banner that is usually fixed on the street lights and is visible from street lighting at night. It attracts attention from people at night hence reading the intended message is easy. Many advertisers prefer it because it’s less expensive and can reach out to many consumers in the market.
It is one of the banners which you cannot avoid while walking in the streets, especially at night. In the past, many companies have used it to target potential buyers who buy their products. This innovative move in the country has promoted the visibility of brands due to its fewer word which gets displayed on the banner
Bus Branding
It’s a new form of outdoor advertising in the country where content gets displayed on the bus by branding it. The branded busses move around designated areas where there is high traffic. It’s becoming popular in the country because many advertisers want their product to reach more people within a short period.
This type of advertisement first started with busses going to the eastern part of Nigeria from Lagos and was later followed by BRT buses in Lagos.
Bus branding is cost-effective, which means you can be able to spread the message to many people with a subsidized budget. In addition to that, it is harmless to the environment, unlike other outdoor advertising. Within a day, the branded bus can manage to traverse a whole area and state and reach out to all the targeted audience.
Point Of Sale Displays Advertising
It’s a type of brand promotion where products get displayed in strategic places such as the market entry points and supermarket counter desks. It will draw the attention of the customer who will likely inquire about the products or perhaps buy.
This form of outdoor advertising is becoming popular in the country since its less costly as compared to the billboard. For instance, if the product is new in the market, you can use this form of advertising, and it will attract more customers to buy.
Transits Advertising
There are towns where there is a high flow of commuters in public transport. It’s, in this case, the buses, the train could be decorated with the content of certain products, for the commuters to read the message and learn about the product.
Research indicates about 20% of customers have always visited the business after reading the message from the bus or trains. It’s cost-effective and could reach out too many consumers in the market.
Guerilla Advertising
It’s a new strategy that is being used by companies as a surprise to promote their product in the market. Its unconventional way of marketing and you can market any product which you want to advertise in public places.
However, you need to be precautious with the environment because you will be using public property. It promotes creativity, and also it’s cost-effective hence making the company reach out too many people with a friendly budget.
Types of billboards in Nigeria

In Nigeria, there are various types of billboard which could be used by businesses to advertise their product and services. They include the following:
1. Digital Billboards
It’s the most common billboard currently in many cities like Lagos, Abuja, Rivers, Kano, Kaduna, Anambra, Enugu, Ogun, Ibadan, Jos, etc. It’s capable of displaying many adverts within a short period hence reaching out too many people.
Its termed as the best outdoor advertisement due to the large number of audiences which the adverts attract. However, it’s important to note that there are smaller digital billboards that get established in entertainment halls.
You need to choose the best places to advertise your product to attract more customers/clients. For instance, in Lagos, the billboard will attract more people as compared to other areas in the country. In addition to that, the design of billboards needs to be appealing to attract more viewers.
In the country, many digital billboards have been placed in strategic places and you can use one or more to your advantage.
2. Unipole Billboard
Unipole billboards are common in the country, and they get placed in strategic places. These billboards are spectacular Unipole, which have clear visibility to the road users. Most of these unipoles are tall and thus can reach many people where they are placed.
However, there is a need for the Unipole to get fixed in places where they are away from the highway to prevents collisions with cars. Unlike the digital billboard, which can display multiple adverts for the unipole billboard, it only displays one content.
This billboard is cost-effective and could be used to pass the message to the viewers within a short period. Its commonly found in all main roads in Lagos and other main towns in Nigeria.
3. Gantry Billboard
It’s a medium billboard that could be used to showcase content to the various viewers. For instance, these billboards get fixed on the road. Gantry billboard is generally found in the two- way road and other highways.
It is common and visible to the road users walking by foot and those in cars. For instance, when there is a traffic jam on the road, many people on the vehicle will read the message and learn about the product.
In the town of Lagos, there are such billboards which attract large viewers. It comes with a lot of advantages as compared to other billboards since you can reach more potential buyers within a span of a few days.
It comes with precise specifications, thus making it possible for the advertisers to showcase all their products. Research indicates that people would spend almost twenty to twenty – five minutes reading these billboards.
4. 48 Sheets Billboard
These billboards are 3metres high and also 6 meters wide, which makes it possible for the message to get displayed, and the viewers read the content. They are the most popular billboard which could be used as outdoor advertising due to its visibility.
They are placed in strategic places, and they attract more attention due to the length of the billboards. However, these billboards come with different sizes, and the company advertising will decide which billboard to use.
It will depend on the brand of the company, which will need to get advertised. For instance, if your brand will be targeting people with high class, it will be the most suitable billboard which you can use to promote your product.
5. Wall Drape Billboard
It’s a great platform that could be used to advertise any product or services in the country. They are generally found in the high building and strategic places within the town. It has been used to promote various brands and adverts since it attracts more people from a far distance.
It’s becoming popular in the country, especially in the Lagos and other cities in the country. In addition to that, these billboards have incorporated a lot of creativity and innovation when the billboard gets erected.

List of the advertising agencies in Nigeria
While in Nigeria, you can look for advertising services from the following agencies:
• Alternative Adverts Ltd
• Outdoor Image Maker Communications
• Allianz Media Limited
• Gems communications
• New Crystal Communications
• Prodigy Advertising Limited
• Unique Billboards
• Twenty-first Century Communication
• Wetherheads Advertising Group
• E-Motion Advertising
1. Alternative Adverts Ltd
Being one of the leading advertising agencies in Nigeria, with over ten years of experience and expertise, the company offers various outdoor advertising at an affordable price without compromising quality. The company has a stronghold in Lagos, Abuja, Kaduna, Kano, Ogun, Anambra, Enugu, Rivers, etc.
Alternative Adverts is also one of the leading digital marketing agency in Nigeria with many awards and recognition as a testament to their claim.
And they have mastered the best strategies, hacks, and tactics on Social Media Marketing, Pay per click (PPC), Search engine optimization (SEO), Search engine marketing (SEM), and Content Marketing to ensure maximum results on all your campaigns.
Located at 78 Bode Thomas street, Surulere, Lagos
2. Outdoor Image Maker Communications
Its located in 8 Edun street,Ladipo , Lagos, Nigeria, in Lagos. It’s registered as an advertising agency. It provides all the services which relate to advertisements to their clients.
OIMC is a full fledged outdoor advertising company, incorporated in 1998 and began operations with a mission to ensuring healthy challenges and innovations expected of a modern outdoor advertising company.
Outdoor Image Maker communications (OIMC) is run by a corps of seasoned advertising practitioners with over 22 years cumulative outdoor advertising experiences, We are LASAA registered and APCON certified
OIMC is committed to being the No. 1, outdoor advertising company, providing strategic outdoor media solutions to better communicate our Clients’ messages to their target audience. Visit them today, and they will promote your company.
3. Allianz Media Limited
It’s located 39, Abba Johnson Crescent Off Adeniyi Jones, Ikeja, Lagos, Nigeria. It offers advertising services to various products and services companies in the country. It has been rated positively by clients who have interacted with the agency in the past. Try them today, and your brand will never be the same again.
4. Gems communications
It’s one of the leading Out-of-Home advertising companies in Nigeria, that work closely with advertisers and agencies to create beautiful and effective OOH advertising platforms. They have continually developed high-quality sites, building billboards using the latest tools and technologies.
New technologies and ideas are opening up what is possible within outdoor advertising. And they are located at 2B Fashola Close, Idiroko Estate, Maryland, Lagos, Nigeria.
5. New Crystal Communications
It’s an outdoor advertising company which offers advertising services to the companies in the country. For instance, the company provides billboard services, Vehicle branding, mobile advertising, among other services. Its located in 37 Nouakchott Street, Wuse Zone1, Abuja, Nigeria.
Visit them today for your advertising services. Many product and services companies have used the companies before, and they have increased brand recognition.
6. Prodigy Advertising Limited
Prodigy has been providing innovative advertising services to its clients in the past few years, which has made the agency to get crowned as the best. Their services include billboards, airport advertising, and gantry advertising. Its address is in 11b Tola Adewumini Street, Maryland Estate, Lagos, Nigeria.
Due to the growth of technology, the company continues to boost the use of various innovative channels, which could promote brand recognition.
7. Unique Billboards
As the name suggests, the company offers specialized services in billboards in the country to increase brand recognition. It’s one of the reliable agency in the country, and they specialize in advertising, web design, and web development. They are located in 14, Akinwumi Street in Lagos, Nigeria.
8. Twenty-first Century Communication
Its referred to as the biggest advertising agencies in the country. The agency deals with various types of services, which include ads and other digital advertising. The company has been able to connect the companies with potential buyers in the market, which has led to an increase in the sales made by the company. Its located in Ugwiu Streets in Lagos.
9.Wetherheads Advertising Group
The company has a great history as one of the leading marketing and communication networks in Nigeria for two decades. Their reputation and leadership position was built by providing strategic brand management and innovative 360-degree communications solutions to major clients across various categories in both the private and public sectors of the economy.
10. E-Motion Advertising
Founded in October 2005 as an Out-of-Home Media firm, E-Motion Advertising has rapidly built up competence in deploying innovative Out-of-Home infrastructure that stands out from mundane traditional media. We have quickly become frontrunners in the Out-of-Home media industry in Nigeria with a strong customer base spanning all sectors of the economy.
Address: 17 B Ladipo Bateye GRA Ikeja Lagos. Nigeria

It’s A Team Player
Unlike other platforms of advertising, outdoor advertising is likely to rhyme effectively with another medium hence promote awareness. For instance, when using the digital billboards, it’s likely to pose adverts for many consumers, thus reaching out too many potential buyers.