As a writer, your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to a timid brand.

As a writer and an aspiring author, your personal brand is just as important as the books you have written. Every author should have a band of loyal followers. The question is how do you become more recognized? How do you build your influence and following? If you’re looking to build your personal brand, here are four easy steps that will take you from being a mere writer to a renowned author.

1. Be Authentic
Your brand should be a reflection of who you are. What do you believe? What do you stand for? What are your strengths and core competences? These should also be evident in your writing.

Building a personal brand starts by developing an understanding of your true self and then sharing that with the world. Take your masks off and don’t be afraid of being vulnerable.

No use planning to be an author if you have nothing to say. But you do, don’t you? So, get started.

2. Write! Write! Write!
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