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Most Professionals And Business Owners Don't Know How To Sell - Business - Nairaland

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Most Professionals And Business Owners Don't Know How To Sell by Timo01(m): 4:42pm On May 15
Most Professionals and Business Owners are Doing
This Wrongly Most Professionals and Business owners are selling their products and Services using outdated and archaic methods.
They are like someone who is hawking oranges in the street they are shouting on social media come and buy our products it is the best in town, trust me.
You see in today's world if you present yourself as someone who is selling a product or services you will not sell as much as someone who uses the methods I am about to show you.

How to Sell Without Appearing as if You are selling

1. Educate. When you educate people on a topic related to your products or services, you don't need to sell before you sell, your prospects will naturally ask you where can I get it? That is when you present your products and services.
2. Create social media content that shows you are a user of that product or service and show them how to use it and the benefit you derive from it. Let them see the benefits on you.

Those who need it will naturally ask you how can I get it? That is where your products and services come in handy.



3. Garnish your posts with valuable content. Let 80% be what the reader will benefit from, then use 20% to sell your stuff.

The mistake most professionals make is they use 100% of their posts to sell with nothing for the reader to benefit from.


Don't forget it is what they are benefitting from you that keeps them around you and without them, you will have no one to sell to.

Whatever you are selling whether it is your professional services or products, you need people. You won't sell to animals.
Finding a way to gather people around you is wisdom.

I discussed this explicitly in my book From Zero to Multiple Clients/Customers​

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