Hindi job portal sites in India have gained popularity due to several factors:

1 - Expanding Internet Access: India has witnessed a significant increase in internet penetration, especially in rural areas. This has led to more people accessing the internet and looking for career opportunities online. Hindi job portal site cater to the Hindi-speaking population, which constitutes a significant portion of the Indian workforce.

2 - Language Preference: Hindi is the most widely spoken language in India. Many people, particularly those from non-English-speaking backgrounds, feel more comfortable using Hindi as their primary language. These portals provide job listings, application forms, and useful resources, making it more accessible and user-friendly for a large segment of qualified candidates.

3 - Localization: Hindi job portals understand the local employment market and provide localized information, such as job vacancies in specific regions, cities, or industries. They cater to the needs of applicants who prefer to work in specific locations and industries, making the search process more relevant and targeted.

4 - Cultural Relevance: These Hindi sites align with the cultural preferences and values of local population. They understand the requirements of candidates belonging from different backgrounds. This cultural relevance helps in building trust and a sense of familiarity which attracts them to these kind of career portals.

5 - Regional Focus: India is a diverse country with variations in employment sector across states and regions. These Hindi websites often have a regional focus, providing information on recruitment opportunities in specific employment sector. This approach helps people find best career option in their preferred professional field.

6 - Customized Services: These portals offer services tailored to the needs of candidates. This includes career-related information, news updates, and latest employment trends. Such personalized assistance makes the job search process more efficient and convenient for users, leading to increased popularity.

Overall, the popularity of Hindi job portals in India can be attributed to their focus on language preference, localization, cultural relevance, and customized services, which cater to the needs of people in the country.