Dear Good people of great nation,

My names are Oyesoji Benjamin Oyelakin. I have been a nairalander since 2005. I have been enjoying every bit of nairaland especially the politics and business sections.
I am the MD/CEO of Surgecom Ltd. An I.T Solution company. I have the love of establishing a food packaging company especially the raw foods(ofada rice, garri, yam flour(elubo)). I started building this idea up since 2009 and here I am today (1st of November 2014) packaged two of the products for people to vet the packaging and tell me of there is anything to improve or amend. I am ready for any constructive criticism. I know we have a lot of enlightened nairalanders.

I am not trying to market this product here as we have started selling yet. Am only trying to get people's opinion.

Thanks.
More pictures to follow

Modified.

We have got the NAFDAC no for Garri Ijebu, Ofada and White rice.

More pictures

And how does this affect the price of GARRI in the market?

Nice idea

Good work and good packaging. Now sell your product.

Most important focus should be on marketing.

Remember classic garri has been selling for over 200 years without NAFDAC... Lol

You need to identify your market and ensure you can create a market that pulls the product rather than you pushing.

As regards branding, my observations.

The brand name should be readable once the product is displayed without the buyer bending his head to the left.

Check out milo, dangote spaghetti, ariel etc.

Fonts should be clear and concise except name is already established.... You are new and would want customers to remember your brand name...

The weight... Located at the flat bottom of the packaging and in small fonts. Needs adjustment

Dem don cook d rice ni?? Way d stew


N:B hope this won't change d price of GARRI?

its a very nice idea. At least one can buy purified garri without seeing all those displeasing things in there. Like fiftynaira said, i hope it wouldn't increase the price of garri .

I love this! Young entrepreneurs grabbing the bull by the horns! Ride on sir.

missberrypop5:
its a very nice idea. At least one can buy purified garri without seeing all those displeasing things in there. Like fiftynaira said, i hope it wouldn't increase the price of garri .

You want clean, well packaged garri but you want it to sell for the price of dirty market garri? Please have mercy.

Op, your package design is not good-use of colour and font. These days in advertising, simplicity is key. You want people to identify your product even from a glance.

When you are ready just identify your wholesalers and market your product.

nice job. God will grant you mercy, grace, favour, man power and people' will to like your products. Make sure you start small and grow big. Also get nafdac approval. God bless.

Am impressed by all the responses.

SeunEatsGARRI:
And how does this affect the price of GARRI in the market?

This is a well refined garri Ijebu to the core. Good for drinking and superb for the eba( you can't find any koko inside your eba).
We are working on the cost for it to be very affordable (N150.00) for now.

Denn:
Most important focus should be on marketing.
Remember classic garri has been selling for over 200 years without NAFDAC... Lol
You need to identify your market and ensure you can create a market that pulls the product rather than you pushing.
As regards branding, my observations.
The brand name should be readable once the product is displayed without the buyer bending his head to the left.
Check out milo, dangote spaghetti, ariel etc.
Fonts should be clear and concise except name is already established.... You are new and would want customers to remember your brand name...
The weight... Located at the flat bottom of the packaging and in small fonts. Needs adjustment

Denn:
Most important focus should be on marketing.
Remember classic garri has been selling for over 200 years without NAFDAC... Lol
You need to identify your market and ensure you can create a market that pulls the product rather than you pushing.
As regards branding, my observations.
The brand name should be readable once the product is displayed without the buyer bending his head to the left.
Check out milo, dangote spaghetti, ariel etc.
Fonts should be clear and concise except name is already established.... You are new and would want customers to remember your brand name...
The weight... Located at the flat bottom of the packaging and in small fonts. Needs adjustment

Thanks. Will take note of that.

KingTom:
I love this! Young entrepreneurs grabbing the bull by the horns! Ride on sir.

thanks for the encouragement.

missberrypop5:
its a very nice idea. At least one can buy purified garri without seeing all those displeasing things in there. Like fiftynaira said, i hope it wouldn't increase the price of garri .

We are strategizing so that you won't feel the difference.

Eliasog:
nice job. God will grant you mercy, grace, favour, man power and people' will to like your products. Make sure you start small and grow big. Also get nafdac approval. God bless.

Amen ooooooooo

please I need more opinion and criticism

Great job. I'm personally glad to see things like this coming out of Nigeria. It will be too bad if we start importing things like garri in the name of good packaging.

Please, just work on the business aspect of this project and make it sustainable.

bamiwale:
Great job. I'm personally glad to see things like this coming out of Nigeria. It will be too bad if we start importing things like garri in the name of good packaging.

Please, just work on the business aspect of this project and make it sustainable.

Thank you my broda

This is fantastic bro. God Almighty bless your hustle. This will sell majorly in all this local super-markets, mini markets and shopping malls. It's like measurement garri without a cup . Reminds me of back then in school. Please, don't be quick to delve into the the big market untill the supply is steady and most importantly, invest in quality. People don't really mind the price as much as they mind the quality of the product. Make sure the product quality remains standard. Goodluck bro

jasper7:
This is fantastic bro. God Almighty bless your hustle. This will sell majorly in all this local super-markets, mini markets and shopping malls. It's like measurement garri without a cup . Reminds me of back then in school. Please, don't be quick to delve into the the big market untill the supply is steady and most importantly, invest in quality. People don't really mind the price as much as they mind the quality of the product. Make sure the product quality remains standard.
Goodluck bro

I appreciate your comments. @ all, Please keep them coming.

Will appreciate if this can be moved to FP to get more opinions. Thanks.
Lalasticlala

surgecom:
Dear Good people of great nation,

My names are Oyesoji Benjamin Oyelakin. I have been a nairalander since 2005. I have been enjoying every bit of nairaland especially the politics and business sections.
I am the MD/CEO of Surgecom Ltd. An I.T Solution company. I have the love of establishing a food packaging company especially the raw foods(ofada rice, garri, yam flour(elubo)). I started building this idea up since 2009 and here I am today (1st of November 2014) packaged two of the products for people to vet the packaging and tell me of there is anything to improve or amend. I am ready for any constructive criticism. I know we have a lot of enlightened nairalanders.

I am not trying to market this product here as we have not started selling yet. Am only trying to get people's opinion.

Thanks.
More pictures to follow

The important things you need to focus on are the potential customers to serve and the competitors already in the market with the same products.

Although,packaging is part of it but not so.important.

If your packaging is the best in the world and you fail to put the customers that will convert all your efforts into.money for you,then you fail.

I believe you can change your packaging (brand) according to what the market (your customer and competitors) dictate to you.
Nice one.
The packaging is great
Whats the kilogram of the packaged garri?

Reduce your price but not at the rate you are going to make loss but to attract customers as the new entrant in the market.

Proper market strategy

How are you different from other packaged garri products in the market?

Why would i want to buy your products when i can get the same quantity at a cheaper price in the market?

If you can answer those questions and make use of other suggestions, then you are on your way to.break the market.

Goodluck.

Lesgupnigeria:


The important things you need to focus on are the potential customers to serve and the competitors already in the market with the same products.

Although,packaging is part of it but not so.important.

If your packaging is the best in the world and you fail to put the customers that will convert all your efforts into.money for you,then you fail.

I believe you can change your packaging (brand) according to what the market (your customer and competitors) dictate to you.
Nice one.
The packaging is great
Whats the kilogram of the packaged garri?

Reduce your price but not at the rate you are going to make loss but to attract customers as the new entrant in the market.

Proper market strategy

How are you different from other packaged garri products in the market?

Why would i want to buy your products when i can get the same quantity at a cheaper price in the market?

If you can answer those questions and make use of other suggestions, then you are on your way to.break the market.

Goodluck.

Thanks for ur suggestions bro,
the garri is 900g/ rice is 1kg.
The quality of the package and what is packaged are the main differences between we and the existing competitors.
We did the package mainly for exporting. That means we are interested and particular about standard and quality.

More suggestions pleaseeeee

If eventually you want to be part of these product distribution, kindly send email of interest to sales@benliz.com.ng

Thank you all for your ideas and observations.
Still expecting more responses.

surgecom:
Dear Good people of great nation,

My names are Oyesoji Benjamin Oyelakin. I have been a nairalander since 2005. I have been enjoying every bit of nairaland especially the politics and business sections.
I am the MD/CEO of Surgecom Ltd. An I.T Solution company. I have the love of establishing a food packaging company especially the raw foods(ofada rice, garri, yam flour(elubo)). I started building this idea up since 2009 and here I am today (1st of November 2014) packaged two of the products for people to vet the packaging and tell me of there is anything to improve or amend. I am ready for any constructive criticism. I know we have a lot of enlightened nairalanders.

I am not trying to market this product here as we have not started selling yet. Am only trying to get people's opinion.

Thanks.
More pictures to follow

Nice idea bt hw it ll take b4 it hit the market I cn waith to see dat of garri I it is genue

i hope the garri is fortified wit vit a.

hope u know that garri, (especially if it is not well dried) wont last long in dat type of packaging before going bad?
the humidity of places like the south-west and south-south/ south-east in naija wont also help matters. make research on a much more durable manner of packing ur products to preserve it for a longer period.

Good one op, but i think u should do something abt d brand name. Adjust it to something that will be easily remembered by an ordinary buyer, u knw u are very new to d market. U may change it to a name relatively known by the consumers. Don't be surprised when u see a schnapp named dorrobucci... Lol. The brand doesn't need any advert again coz sum1 has already done dat. I'm nt saying u should name it after a popular slang/name bt sumtin dat will be easily remembered. And u also work on d font size/design of ur package. I lyk pple like ur type coz u keep on motivating my work

surgecom:
More pictures

good work op but just like some people stated I think a more simple and bold font will do just fine. Also I think the color combination is not good enough though the print quality seems okay. talking about print quality and exportation I think we can work out something as I am working on some food stuff exportation business....kindly quote me and send me your contact and I can brief you.Thanks

Etranshub:
good work op but just like some people stated I think a more simple and bold font will do just fine. Also I think the color combination is not good enough though the print quality seems okay. talking about print quality and exportation I think we can work out something as I am working on some food stuff exportation business....kindly quote me and send me your contact and I can brief you.Thanks

Thanks for your comment.
You can contact me through sales@benliz.com.ng

samseen02:
Good one op, but i think u should do something abt d brand name. Adjust it to something that will be easily remembered by an ordinary buyer, u knw u are very new to d market. U may change it to a name relatively known by the consumers. Don't be surprised when u see a schnapp named dorrobucci... Lol. The brand doesn't need any advert again coz sum1 has already done dat. I'm nt saying u should name it after a popular slang/name bt sumtin dat will be easily remembered. And u also work on d font size/design of ur package. I lyk pple like ur type coz u keep on motivating my work

Got that. But I think we can also nurture and market our product so that the name will stick to everyone's brain. The name "indomie" was not well known by everyone, but with rigorous TV and other media means of advertising, the name is now household name.
This products especially the garri is billed for export and the name needs to be more internationally understood, Hence, the need to use this kind of name.
All in all, thanks for your observation.

[size=32pt]TARGET SUPERMARKETS[/size]

apart from branding and marketing, also note that at the end, what people are really interested about, is the content. so you have to do great study on improving the content above the level of the normal garri, that's the processing aspect.
add something extra that is the reason while tummy-tummy stands where Indomie is standing. meanwhile many noodles have come and gone, even chikki is quietly going. only one thing is saving Dangote's noodle brand.