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Search engine positioning is actually the exact keywords and key phrases or search terms used that your

prospective customers will typically write in the search box when looking for a particular product or

service. For example, if we go to Google and type in "new houses", that is a typical two-word search

query.To get targeted traffic from search engines, you need to know exactly what your users are searching

for and just wich companies you are effectively competing against. This may sound pretty basic to most

people but it's so important if you want your web site to rank high in the engines. Search query

determination really gets down to finding an almost perfect balance between keyword targeting, popularity

and direct competition.On the other hand Search engine optimization can be defined as the rather "less

complicated" part of the whole process. The first thing you need to understand is we only use one or two

search keywords to optimize each individual page on any given web site. Once we have selected a page to

optimize and the exact search keywords and key phrases we are going to use, all that is left for us to do

is insert these keywords in their proper places and we have pretty much completed the optimization

process.Search engine optimization is the process of putting selected keywords and key phrases into a given

web site, using proper placement techniques and carefully using the correct wording, in direct response to

what was said earlier on positioning. That's all it really means basically.