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SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION (SEO) is defined as the techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine e.g Google,Bing, and Yahoo etc.

WHY SEARCH ENGINE OPTIMIZATION?
The importance of creating a website is for people to access your website and the content on your website,but it as being proven that up to 80% of traffics to most websites come from the search engine like Google,Yahoo,Bing etc.Users may not actually know about your website or the URL(Uniform Resource Locator) of your website but when they are searching for a particular topic on the search engine say like Google,if what they are searching for is related to your website the search engine brings up your web page,the user clicks on the link and get to your web page.

But now think of it that when a user searched for a topic that relates to your web page, the search engine brought up like ONE MILLION results and your own website was on number ONE THOUSAND OF ONE MILLION that is on PAGE ONE HUNDRED of Google search engine.Do you ever imagine any user will click from page one to page ONE HUNDRED?NO,even you yourself can not do it because there is no time to waste.The highest page a user can try to get to on any search engine is page two or three out of thousands of pages brought up by the search engine.Because of this reason every website owner will always want his/her website to be on the first page of the search engine results or at worst on the second page.The techniques and tactics that they use for their websites to be on the first or second page of the search engine results is what we called SEARCH ENGINE OPTIMIZATION.

SEO COMPANIES provide SEO services using different SEO tools.Some of them offer free SEO promotion while you need to pay for the SEO services of some of these SEO companies




TYPES OF SEARCH ENGINE OPTIMIZATION
1. OFF PAGE OPTIMIZATION
OFF PAGE OPTIMIZATION refers to building links from other websites to your website through directories,articles, and blogs.
2. ON PAGE OPTIMIZATION
ON PAGE OPTIMIZATION refers to selection of right keywords,proper website structure, and quality contents on the web page.

METHODS USED FOR SEARCH ENGINE OPTIMIZATION
Keywords
Title
Url
Description
Related links
Website content and image

KEYWORDS RESEARCH STRATEGIES
Knowledge of your products and/or services
Customer (Audience)
Competition Analysis

PLACEMENT OF KEYWORDS IN THE WEB PAGES
Page titles
Headings
Meta tags
Text links
Images

GUIDELINES FOR DEFINING PAGE TITLES IN THE WEB PAGES
Accurate page contents
Unique titles
Descriptive titles

POINTS TO AVOID WHEN DEFINING PAGE TITLES
Avoid using keywords such as “Untitled” or “New Page”
Avoid selection of a single title tag for all pages
Avoid specifying lengthy keywords in the title

GUIDELINES FOR USING META DESCRIPTION ON A WEB PAGE
Summarize page content accurately
Provide a unique description

POINTS TO AVOID IN META DESCRIPTION
Avoid description that are not relevant to the page contents
Avoid use of generic phrases such as “This is a web page” or “Page about services”
Avoid using only keywords on entire contents of the page.

CAUSES OF SITES NOT PERFORMING WELL IN SEARCH ENGINE
The website design is not crawler friendly and the content cannot be crawled upon by GOOGLEBOT.
The website violates the guidelines specified by Web master
The hyperlinks of the website are not connected and are on standalone basis thus they do not lead to other pages.
The website structure is not easily accessible.
The website has been recently launched and GOOGLEBOT has not yet crawled upon it.
There are errors in the website or its syntax .

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http://internetandwebs..com