₦airaland Forum

help pls.


[center]pls. i need the definition of marketing
from 25 authors & their years[/center]




[center]thank you guy[/center]

As of January 2008, the new definition by The American Marketing Association reads :

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.


The definition is from The American Marketing Association, one of the largest professional associations for marketers founded in 1937


Another is:

This view is consistent with the following definition of marketing found in a popular marketing textbook:

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."

Textbook-Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.


Hope this helps

[center]asitis [/center]



thank you very much
pls am still in need of more or any link to get it
[center]thank u[/center]