With a recent surge towards mobile browsing and cool new design options like parallax scrolling, the web has seen millions of websites receive facelifts over the past few years. It has also led to a lot of poor web design choices that prevent consumers from fully connecting with brands. From unattractive homepages to weak content, poor navigation, and countless errors, there are a number of things that the average website can improve on.

Below, you’ll find the top ten most common web design mistakes and how to keep them from hurting your site’s overall engagement.

1. FAILING TO USE RESPONSIVE DESIGN

Since over forty percent of modern searches are conducted on smartphones and tablets, having a website that can display properly on those devices is of paramount importance for businesses. However, recent estimates show that less than seventeen percent of the world’s 876 million websites have been created with responsive web design. Since Google introduced a search update that penalizes non-responsive sites in mobile searches, this is a major problem for those who generate leads online.

2. Relying Totally On a Free Website Builder

Numerous companies offer “drag-and-drop” website building apps that claim to allow users to launch a new website in minutes. The problem with these types of services is that each design facet adds dozens of lines to the back-end code and makes the site load slower. Over time, this can lead to serious performance issues and countless errors.

If budget restrictions are a problem, then consider purchasing a premium theme that already has the look and style of your ideal website. There are thousands of talented developers on Upwork that can lightly and cost-effectively customize a theme.

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