Getting to know your key business competitors and assessing their strengths and weaknesses is an important step that facilitates specific growth strategies and ways to differentiate your products and services.

Consider the following when analyzing your competition:

Who are the major players in the industry and what is their share?
What products or services do they sell and what are their value propositions?
Which products and brands are getting stronger and why?
What are the strategic strengths and weaknesses of your competitors?
What strategies can you use to gain an advantage?

More ideas: https://eugenspivak.com/strategy-coaching