Despite the fact that he basically fell off the cultural radar when the "Spider-Man" trilogy ended, and also considering he has never exactly been considered a heartthrob, Tobey Maguire is nevertheless the face of the new campaign for Prada's menswear.

Describing this unexpected, unconventional choice, Miuccia Prada is quoted in The Hollywood Reporter as saying: "his mood is transfixed and pensive, full of vibrant intensity and mystery."

Meanwhile, for his part, model Maguire is (also unexpectedly) a big fan of the Prada head:

"Miuccia Prada has inspired a culture of creativity that is woven through every aspect of her company, from her collections, her campaigns, to every design detail in her stores," the actor said in the THR story, adding: "I have such admiration for her artistry and I'm thrilled to be a part of Prada's fall campaign."

We,  really don't know what to say. He looks pensive? Confused? Forlorn? Pallid? Going out on a limb here, but somehow we don't see teen girls across the country ripping these ads out to paste on their walls.[color=#000099][/color]

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