#2,479

You have probably seen figures LIKE that almost everywhere.

And if you haven't.....

Then try pay a visit to places like ShopRite and the like.

At times, you will wonder...

Why aren't these figures rounded up.

Well my dear....

The management of such places understand that selling is more of a PSYCHOLOGICAL THING.

They understand how the human brain works especially when it comes to making certain decisions like buying.

They understand that certain emotions must be triggered on the right side of the human brain.

They know that there is something called Pricing Psychology...

...and that's exactly what they are using on you and I.

They understand that...

When making a buying a decision, we the buyers love to feel like we are cheating the sellers.

... Even if it is just with a kobo, we feel good knowing that we were not cheated rather, we (the buyers) cheated the sellers.

They know that feelings, and because they want to keep making their sales...

...they have chosen to respect and feed the feeling in us.

We keep our good (ego) feelings...

...They keep taking our taking our monies from us.

And everybody keep smiling...

Isn't that a brilliant idea?

What's even more is that for a reason I can't seems to understand...

Studies shows that figures ending with 7 or 9 seems to convert more sales.

Isn't that more crazy to believe?

Well, you don't need to argue that....

... because it has been tested and proven to be effective time and time again.

Until I come your way again.

©️ Lawal Mark Olamilekan
Direct Response Copywriter | Affiliate Marketer

P.S: Success in marketing is as a result of testing of different ideas to know what work and what doesn't...

...so feel free to test this pricing technique as well.