₦airaland Forum

When you are writing any type of advert, always remember to target one person with one goal in mind.

Fix that person in your head before you begin to write. Once you have that person firmly pictured in your mind, Write directly to ONLY him/her.

Toyin


You need to be able to accurately define your prospects by personalization

You must have taken time to adequately profile your audience…

You must have given him a name, and found everything that needs to known about him

His likes, his hidden fears,his greed, his struggles, his pains, his age range, demographics, his hobbies, his income, his location etc.

When you have properly profiled him, then you've got to fix him solely before you, and then craft out your marketing message.

Truth is, if you've taken time to adequately profile him, knowing what to say and how to get his attention, plus getting him to take specific action won't be a problem.

But first, do your homework.

Solomon Opeyemi
+2348164870942
Badass Copywriter