Kanye West appears to have confirmed reports that he is setting up a pornography studio.

TMZ first reported on Tuesday (23 April) that the controversial rapper was in talks to launch an adult entertainment division of his Yeezy brand with Stormy Daniels’s ex-husband Mike Moz.

On Wednesday, West – who legally changed his name to “Ye” in 2021 – shared a video on Twitter/X with the date and caption: “Yeezy Porn is C***ing.”

A female narrator on the video reads: “Go to Yeezy webpage.”

West then shared a link to the webspage, which, at the time of writing, does not appear to host any pornographic content.

A representative for West had told TMZ that the artist was “dead set on” the project, which could launch this summer. Representatives for West and Moz did not return The Independent’s requests for comment.

Yeezy was, at first, a fashion collaboration between West and Adidas offering a highly successful line of sneakers and apparel.

In October 2022, Adidas announced that it had terminated its collaboration with West after the rapper made numerous antisemitic remarks in the media.

That month, West was filmed playing a porn film for Adidas executives during a business meeting.

In the clip, the rapper can be seen holding his phone horizontally in front of the executives while a video played.

After a few seconds, one of the men asked: “Is this a porn movie?” to which Ye replied, “Yeah.”

“Jesus Christ,” another person commented.

Ye continued showing the video to the executives until one of them stopped him, saying: “Come on, man. Come on.”

Former Adidas employees later alleged in a Rolling Stone exposé that such incidents were routine when West was in the offices.


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