pls help, i will like to go into the music business of marketing and distributing of CDs for artist. can u tell me what to do? how much will it cost to start? and any other advice. pls

Hmmmm!

CD marketing , sales and distribution?

You must have a lot of money and structure to venture into this business in order to have artist want to do business with you. As an artiste they will want a distributor that will buy the CD copies outright and remit funds into their account. Different artistes have different arrangements with the various distributors we have in Alaba.

Some distributors are also called marketers , many of them do not market / promote your works they just distribute , so as a company you need to have a potent marketing strategy for each artiste project. Also a good distribution network , most especially if you are not situated in Alaba. Also have networks and connect across Nigeria and across Africa if your contract allows you to represent the artiste , promote and sell/distribute outside Nigeria , and outside Africa.


I cant say precisely how much it will cost , as you have requested for the cost but you need to have a website that enables you to promote the artistes online and also you need to spend money on branding to push the website e.g this boutique has a website to showcase their wears http://www.f3g1.com , but you have to visit the store to pick up and pay for the wears, what is your strategy

Infrastructure = alaba office to start with (Lagos landlords will collect 2 to 3 years for stores in Alaba)
Retailers = have existing relationship with retailers to push your CDs or setup retail outlets
Networking = You will spend money to network with industry heads attend gigs , industry nights to spread the word
Sponsorship = you will have to sponsor some gigs , album listening parties , mixtape launches etc to gain visibilty
CD printing = You will take the master copy to nira , chronotech or any registered CD plant in Nigeria , that will cost you money.
Website = This will cost you money if you want to have a good website to reflect your business brand
Posters , Flyers = ok i can give you a figure (btw 20,000 and 500,000 monthly depending on how many artistes you pushing)
Relliable Staffs = Salaries

You will have to spend time on twitter and also have the artistes you distribute their works to endorse your brand etc. I have to get back to what i was doing , there are so many things you have to do, so you need to have a deep pocket you know.

Got to go now.

@bionicman, i really appreciate you providing answers to my problem. You must be a prof in the music busness...LOL. Thanks

Please my sweet friends I need help,am a gospel artist,and I think I would love to sell just my master disc to skip every other process I don't want to follow in publishing it because of time..how do I get buyers please..?

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